News & Press

Latest Foundation News

The Toy Foundation Invites Members to Make an Impact on Giving Tuesday

29 NOV

The Toy Foundation (TTF) is asking the toy industry to use Giving Tuesday — a day set aside on the first Tuesday after Thanksgiving to support a favorite charity — to help children in need this holiday season through a donation to The Toy Bank.

Squishmallows by Jazwares Wins Distinguished “Toy of the Year” Award

21 NOV

In time for the most critical shopping days of the year, The Toy Foundation (TTF) announced Squishmallows from Jazwares has been named the winner of both the “Toy of the Year” and the “People’s Choice” awards, as part of the 23rd edition of the Toy of the Year (TOTY) Awards & Celebration.

The Genius of Play Launches “STEAM Playbook” on National STEAM Day

08 NOV

From practicing math while shopping to creating structures with marshmallows and toothpicks, The Genius of Play’s new “STEAM Playbook” features fun activities that teach kids STEAM concepts through play.

Last Chance: Cast Your TOTY Vote for the People’s Choice Award Winner!

02 NOV

As The Toy Foundation’s Toy of the Year (TOTY) Award finalists and category winners are topping gift guide recommendations and kids’ wish lists this holiday season, anticipation is building for the final reveal: Which toys will win the coveted Toy of the Year and People’s Choice awards?

The Toy Foundation and Children’s Hospital Association Announce 2022 Children’s Hospital Grantees

27 OCT

The Toy Foundation and the Children’s Hospital Association announced the Children’s Hospital Play Grants program will fund more than $385,000 in play therapy projects and activities at 19 children’s hospitals in the United States.

The Genius of Play Hosts Halloween Giveaway

07 OCT

There are no tricks — just treats — as The Genius of Play gears up to host a Halloween giveaway from October 13 to 31 on Facebook and Instagram.

The Genius of Play to Exhibit at FAO Schwarz‘s 160 Years of Toys Event

29 SEP

The Genius of Play will have a presence at FAO Schwarz’s 160 Years of Toys Event, getting the opportunity to interact with hundreds of consumers about the benefits of play at the start of the holiday season.

Thank You for an Exceptional Week in Dallas!

29 SEP

The Toy Foundation (TTF) and its Board of Trustees are grateful for the industry’s support of the Toy of the Year (TOTY) Awards and additional TTF programming, including our inaugural Diversity, Equity & Inclusion (DEI) Program and return of a wide-scale Toy Bank collection from toy show exhibitors in Dallas. Collectively, more than $850,000 was raised to help TTF deliver the benefits of play to children in need.

Toy Foundation’s Dallas Events Raise More Than $850,000 to Deliver Play to Children in Need

27 SEP

Last week, the toy industry gathered in Dallas at The Toy Association’s 2023 Preview & 2022 Holiday Market with hundreds attending The Toy Foundation (TTF)’s onsite events in support of its mission to deliver the extraordinary benefits of play to children in need. The events highlighted the philanthropy of the toy industry while raising more than $850,000 in cash, in-kind, and product donations to help TTF deliver the benefits of play to children in need.

The Toy Foundation’s Toy of the Year (TOTY) Awards Celebrate Top Toys & Games

20 SEP

After two years of celebrating virtually, hundreds from the toy community reunited in Dallas, TX tonight for the much-anticipated Toy of the Year (TOTY) Awards & Celebration, where the top toys and games of the year were named.

The Toy Foundation Hosts DEI Program Tomorrow at Preview & Holiday Market

20 SEP

The Toy Foundation invites all 2023 Preview & 2022 Holiday Market attendees, young professionals, and students to attend its Diversity, Equity and Inclusion (DEI) Program, sponsored by Jazwares, tomorrow on September 21.

Dallas Exhibitors: The Toy Foundation Is Accepting Donations for The Toy Bank

19 SEP

The Toy Foundation (TTF) invites companies exhibiting at The Toy Association’s 2023 Preview & 2022 Holiday Market to donate their toys and games to The Toy Bank at the show’s close on September 22.

Power of Play: Amazon Supports Toy Foundation’s Toy Bank Collection to Aid Dallas Children in Need

19 SEP

All Preview & Holiday Market exhibitors are invited to donate to The Toy Foundation’s Toy Bank collection, sponsored by Amazon, and gift toys to local Dallas children in time for the holidays.

Genius of Play’s ‘The Great Play Escape’ Highlights Nearly 100 Products to Consumers

07 SEP

Twenty-six Toy Association members participated in The Genius of Play’s “The Great Play Escape” giveaway, reaching nearly 100,000 consumers with fun toy ideas that helped fuel escapism through play over the summer, whether physical or imaginary.