The Toy Foundation™ (TTF) is proud to announce a strategic rebrand of its two key programs: The Toy Bank and Play Grants are now renamed Toy Chest and Play Fund, respectively.

The Toy Foundation™, the philanthropic arm of The Toy Association™, is proud to award $405,000 to 23 children’s hospitals and health systems to fund play projects that will help comfort pediatric patients during their medical journey. The funding will benefit more than 245,000 children in need, with a specific focus on hospitals that serve under-resourced communities nationwide, from coast to coast.

The Toy Foundation™ (TTF) Board of Trustees appointed Kathleen Campisano, global chief marketing officer & general manager of Beacon Media Group, as chair of the Foundation’s Board of Trustees, on February 28. Campisano, alongside newly appointed Vice Chair Michael Keaton and TTF’s Executive Director Pam Mastrota, will lead the Foundation in implementing aspects of The Toy Association’s three-year action plan to serve and unite members behind philanthropic initiatives that deliver the comfort of play to children when they need it most.

There is immense positive impact when the toy industry unites behind The Toy Foundation™ to deliver the power of play to children when they need it most. Last week, during the 25th Anniversary Toy of the Year® (TOTY®) Awards and throughout Toy Fair®, both held in New York City, $1.3 million in toy donations and financial contributions were generously donated by the toy community in support of children in need around the world.

The most creative and innovative toys and games earned top honors at the 25th Anniversary Toy of the Year® (TOTY®) Awards tonight, where nearly 800 toy, play, and youth professionals gathered to celebrate excellence in play, as well as the industry icons inducted into the Toy Industry Hall of Fame. Proceeds from the awards program and event supports The Toy Foundation™ (TTF), the philanthropic arm of The Toy Association™, which delivers play to millions of children when they need it most.

Beacon Media Group, a full-service marketing, communications and media agency group and integral partner of the toy industry, hosted an employee-driven friends and family online fundraiser this summer in support of The Toy Foundation’s work delivering play to children’s hospitals. In addition to the employees raising cash donations, Future Today, a leading streaming technology provider and trusted vendor of Beacon Media Group, joined the fundraiser with a matching contribution in support of children in need.