The Toy Foundation™, the philanthropic arm of The Toy Association™, marked the third annual United Nations International Day of Play on June 11 by rallying the toy industry around the 2026 theme, “Protect Play, Protect Childhood.”
The Toy Foundation™ (TTF), the philanthropic arm of The Toy Association™, will continue delivering the healing power of play to comfort children as they undergo medical treatment with its largest funding allocation to date.
The Toy Foundation’s Toy of the Year® (TOTY®) Awards, which took place on February 13, 2026, is the toy industry’s annual unifying moment to celebrate creativity, innovation, and come together in support of children in need.
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Erin Wright / Marketing Communications Manager / 646-520-4851