The Toy Foundation™, the philanthropic arm of The Toy Association™, is joining forces with 15 toy companies to celebrate the second annual International Day of Play on June 11. More than 290,000 brand-new toys and games valued at $3 million will be distributed to children in need across the U.S. and around the world to mark International Day of Play, which aims to drive a global play movement for children everywhere, underscoring the essential role of play in every child’s development, well-being, and education.

The Toy Foundation™ (TTF) is proud to announce a strategic rebrand of its two key programs: The Toy Bank and Play Grants are now renamed Toy Chest and Play Fund, respectively.

The Toy Foundation™ (TTF) Board of Trustees appointed Kathleen Campisano, global chief marketing officer & general manager of Beacon Media Group, as chair of the Foundation’s Board of Trustees, on February 28. Campisano, alongside newly appointed Vice Chair Michael Keaton and TTF’s Executive Director Pam Mastrota, will lead the Foundation in implementing aspects of The Toy Association’s three-year action plan to serve and unite members behind philanthropic initiatives that deliver the comfort of play to children when they need it most.

There is immense positive impact when the toy industry unites behind The Toy Foundation™ to deliver the power of play to children when they need it most. Last week, during the 25th Anniversary Toy of the Year® (TOTY®) Awards and throughout Toy Fair®, both held in New York City, $1.3 million in toy donations and financial contributions were generously donated by the toy community in support of children in need around the world.