Event proceeds from the upcoming 25th annual Toy of the Year Awards, taking place February 28 in New York City, will go toward funding play-focused grants at children’s hospitals to benefit 700,000 children by the end of 2025.

Beacon Media Group, a full-service marketing, communications and media agency group and integral partner of the toy industry, hosted an employee-driven friends and family online fundraiser this summer in support of The Toy Foundation’s work delivering play to children’s hospitals. In addition to the employees raising cash donations, Future Today, a leading streaming technology provider and trusted vendor of Beacon Media Group, joined the fundraiser with a matching contribution in support of children in need.

Eleven hospitals that have received grants from The Toy Foundation’s (TTF) Children’s Hospital Play Grants program were ranked among the top 50 hospitals in the nation for behavioral health.

It's your last chance to bid for The Toy Foundation's online auction, with all proceeds going toward funding grants for children's hospitals to improve pediatric care and promote healing through play.

On September 9, the toy industry gathered at The Toy Foundation’s (TTF) “Party with a Purpose” fundraiser to raise approximately $570,000 to support TTF’s Children’s Hospital Play Grants program.