toy foundation logo

For Immediate Release

Contact: Erin Wright
The Toy Foundation


Adventure Media & Events Names The Toy Foundation™ as Social Responsibility Partner for 2024 Events

Partnership will Deliver the Joy of Play to NYC Children through Product Donations Collected from Participating Exhibitors


NEW YORK, NY | March 25, 2024 – Adventure Media & Events has partnered with The Toy Foundation™ (TTF) to be the Social Responsibility Partner for its 2024 Toy Insider events held in New York City, including the recent Spring Fling and upcoming Sweet Suite and Holiday of Play. This partnership gives all event sponsors the opportunity to donate their toys and other playthings to TTF’s Toy BankSM to deliver the comfort, joy, and extraordinary benefits of play to NYC-area children in need.

The Toy Bank is the toy industry’s turnkey corporate social responsibility solution for trade show service and inventory management. At Spring Fling, The Toy Bank simplified moveout by collecting hundreds of action figures, outdoor toys, plush, and more from exhibitors to place into the hands of Bronx-area children. The same service will be offered at Sweet Suite on July 17 and Holiday of Play, taking place September 17.

“As an industry, we are focused on creating joy for kids and families,” said Laurie Schacht, chief toy officer at Adventure Media & Events. “We are proud to partner with The Toy Foundation and offer our exhibitors the opportunity to share this joy with those who need it most.”

The Toy Insider’s Sweet Suite and Holiday of Play are press events where toy companies preview their latest toy innovations in front of press and top-tier digital influencers. Previous sponsors include Crayola, Just Play, LEGO, Moose Toys, Playmates Toys, PMI Kids’ World, Spin Master, VTech, and more.

“We believe that all kids should have the opportunity to grow, learn and explore through play,” said Tammy Smitham, vice president of communications and corporate citizenship at Spin Master. “We always look forward to participating in Adventure Media’s events to meet with media and influencers to share our latest innovations in play, and love that these events now offer the added benefit of empowering children through play and advancing the philanthropy impact of the toy industry overall.”

All Spring Fling donations are being distributed with the help of TTF’s NYC nonprofit partner, Giving Friends. The organization supports children and families living in social service residences, from newborn to age 18, by providing gifts and essentials throughout the year as they strive to create better lives.

TTF is the uniting force for the collective philanthropy of the toy industry, delivering play to nearly 32 million children worldwide. The product collected at the three events will expand the industry’s collective impact and help reach TTF’s goal of impacting 1 million children with the extraordinary benefits of play in 2024.

To partner with TTF for an upcoming event or to donate any time of the year, contact TTF staff.

Adventure Media & Events is the toy industry’s leading media organization serving trade and consumer audiences across The Toy Insider, The Pop Insider, and The Toy Book — now in its 40th year. For more information about Adventure Media & Events and to participate in an upcoming event, contact Jackie Breyer, vice president and group publisher.

About The Toy Foundation™
The Toy Foundation (TTF) is a 501 (c)(3) children's charity and philanthropic arm of The Toy Association™. As the uniting force for the collective philanthropy of the toy industry for the benefit of all children in need, TTF works with small, medium, and large companies to create a world where every child experiences the comfort, joy, and extraordinary physical, emotional, and educational benefits of play through three program areas – The Toy Bank℠, Play Grants, and Diversity, Equity, and Inclusion (DEI) Pipeline Program. Thanks to the toy industry's support, TTF has delivered play to more than 31 million children in need around the world.

About Adventure Media & Events
Founded in 1983, Adventure Media & Events is the No. 1 resource for toy news in North America. Publishers of the Toy Book, The Toy Insider, and The Pop Insider, Adventure Media & Events has provided the toy and licensing industries with up-to-the-minute news, product announcements, and insights for more than 40 years. Its team of toy experts has more than 125 years of experience covering the toy industry, regularly attending major toy industry trade shows and events; conducting briefings with manufacturers, retailers, and analysts throughout the year; and delivering the latest toy news, product roundups, and hands-on toy reviews that consumers trust.

Adventure Media & Events has produced incredibly successful media events, including Sweet Suite and Holiday of Play, for more than 15 years. For the latest breaking toy and entertainment news, follow @thetoybook, @thetoyinsider, and @thepopinsider on Instagram, Twitter, and Facebook.