The Toy Foundation is uniting in-kind and cash donations from the industry to provide comfort and relief to children affected by the Los Angeles fires, including a delivery of 20 pallets of toys to on-the-ground nonprofit partners in Los Angeles.

As the holiday giving season is in full swing, there is still an opportunity for companies across the toy industry to support children in need by donating to The Toy Foundation’s Holiday Toy Drive.

Millions of homes and communities across the southeast U.S. and southern Appalachia were destroyed by Hurricane Helene. To support children and families affected, The Toy Foundation’s (TTF) Toy Bank has deployed semi-trucks loaded with the toy industry’s product donations and critical relief supplies, provided by the program’s logistics partner, to accessible areas of greatest need.