As the holiday giving season is in full swing, there is still an opportunity for companies across the toy industry to support children in need by donating to The Toy Foundation’s Holiday Toy Drive.

Millions of homes and communities across the southeast U.S. and southern Appalachia were destroyed by Hurricane Helene. To support children and families affected, The Toy Foundation’s (TTF) Toy Bank has deployed semi-trucks loaded with the toy industry’s product donations and critical relief supplies, provided by the program’s logistics partner, to accessible areas of greatest need.