The Toy Foundation™ (TTF) is partnering with Chuck E. Cheese to launch a nationwide fundraising initiative in celebration of the second annual International Day of Play on Wednesday, June 11.

This International Day of Play, join The Toy Foundation™ (TTF) to bring play to children in need by donating product, launching a cause marketing campaign, or coordinating an employee giving campaign.

There is immense positive impact when the toy industry unites behind The Toy Foundation™ to deliver the power of play to children when they need it most. Last week, during the 25th Anniversary Toy of the Year® (TOTY®) Awards and throughout Toy Fair®, both held in New York City, $1.3 million in toy donations and financial contributions were generously donated by the toy community in support of children in need around the world.

At the close of Toy Fair®, all exhibitors are encouraged to donate products — including toys, games, furniture, and more — to The Toy Foundation™ (TTF), the official charity of the show and philanthropic arm of The Toy Association™. As a turnkey opportunity for exhibitors to support children and families when they need it most, and to simplify moveout, TTF will collect donations of all sizes and products when the show ends on March 4.