The Toy Foundation™ (TTF) is partnering with Chuck E. Cheese to launch a nationwide fundraising initiative in celebration of the second annual International Day of Play on Wednesday, June 11.

This International Day of Play, join The Toy Foundation™ (TTF) to bring play to children in need by donating product, launching a cause marketing campaign, or coordinating an employee giving campaign.

There is immense positive impact when the toy industry unites behind The Toy Foundation™ to deliver the power of play to children when they need it most. Last week, during the 25th Anniversary Toy of the Year® (TOTY®) Awards and throughout Toy Fair®, both held in New York City, $1.3 million in toy donations and financial contributions were generously donated by the toy community in support of children in need around the world.