Event News

Nominations are Now Open for the 2025 Toy of the Year® Awards

15 JUL

Nominations are officially open for the 25th Toy of the Year® (TOTY®) Awards, taking place February 28, 2025 at Cipriani’s 42nd Street in New York City. Toy companies, inventors, and other industry representatives are invited to submit their top products and entertainment brands by August 23, 2024 for consideration across 16 categories.

Legendary Rock Band Blues Traveler to Headline “Party with a Purpose”

15 JUL

Blues Traveler will play a can’t-miss performance at The Toy Foundation’s “Party with a Purpose,” taking place September 9 at TAO Los Angeles.

“Party with a Purpose” to Raise Money for Children’s Hospitals

08 JUL

One of the toy industry’s top philanthropic missions is to bring play to children, particularly those in hospitals serving predominantly low-income communities. The Toy Foundation’s (TTF) “Party with a Purpose,” taking place Monday, September 9 at TAO Los Angeles, is an opportunity for the toy industry to join together and help improve pediatric care nationwide.

Buzz is Building for Toy Fair® New York as Global Toy Industry Gears Up for 2025

08 JUL

Preparations for Toy Fair 2025 are in full swing, with nearly 600 exhibitors already registered to showcase their latest innovations in front of a massive audience of global retail buyers, licensors, media, and more. Additionally, show organizers have announced that both Mattel and Hasbro will exhibit on-site at New York City’s Javits Center, joining first time exhibitors, international companies, and established global brands at the iconic marketplace, taking place March 1 to 4, 2025.

Apply by July 12 to Present on the Toy Fair® University Global Stage

08 JUL

Industry thought leaders have until this Friday, July 12 to submit presentation applications for Toy Fair® University, taking place throughout Toy Fair from March 1 to 4, 2025 at the Javits Center in New York City.

Previewing Your Toys in LA? Take Part in Toy Collection Benefitting Local Children in Need

25 JUN

The Toy Foundation™’s (TTF) Toy Bank is coordinating an industry-wide toy collection for all companies participating in LA previews this fall. The toy donations will bring the power of play to children in need across the Los Angeles Metro area.

Toy Fair® Named to Annual Gold 100 Trade Show List

20 JUN

The Toy Association™’s Toy Fair® earned a place on Trade Show Executive (TSE) magazine’s Gold 100 List for the 2023 show.

July 16 Exhibitor Academy Session: How to Stand Out at Toy Fair® 2025

20 JUN

Toy Fair® 2025 exhibitors are encouraged to sign up for the upcoming Toy Fair Exhibitor Academy session, “Visual Merchandising Initiative & Reimagination Awards,” taking place Tuesday, July 16 at 2 p.m. (Eastern).

Spotlight on Otis College, Host of the LA Fall Preview Networking Party (Sept. 10)

17 JUN

The Toy Association’s LA Fall Preview Networking Party, taking place September 10 during the LA Fall Preview market week, is set to bring together professionals from across the toy, licensing, and entertainment industries for an evening of connection and celebration.

Don’t Miss “Party with a Purpose” in LA, a Fundraiser to Bring Resources into Children's Hospitals

17 JUN

The Toy Foundation™ (TTF), the charitable arm of The Toy Association™, is kicking off LA Fall Preview week with “Party with a Purpose,” the must-attend philanthropy, networking, and entertainment event supporting TTF’s work in children’s hospitals. Taking place Monday, September 9 at TAO Los Angeles, everyone in the industry is invited to come celebrate their love of play and deepen our collective commitment to deliver the power of play to children in need.

Innovators Wanted: Deadline Approaching for Toy Fair® University Presentation Applications

13 JUN

The Toy Association™ is reminding toy industry thought leaders of a July 12 deadline to submit presentation applications for Toy Fair® University, taking place throughout the show from March 1 to 4, 2025 at the Javits Center in New York City.

Toy Fair® 2025 Rolls out Reduced Badge Fees, New Registration Policies, & More

03 JUN

In response to valuable feedback from attendees and exhibitors, The Toy Association™ has implemented a series of registration updates for Toy Fair 2025, including rolled back prices, complimentary badges, and more.

Visual Merchandising Initiative Returns to Toy Fair® 2025

22 MAY

All Toy Fair® attendees will once again feel a more open and welcoming experience walking around the exhibit floor as the visual merchandising initiative returns to the show, taking place March 1 to 4, 2025 at the Javits Center in New York City.

Toy Bank Offers Opportunities for Toy Companies to Support International Day of Play

20 MAY

In celebration of International Day of Play and to give toy companies an opportunity to work together to ensure the world’s most vulnerable children have access to play, The Toy Foundation™ (TTF) is inviting companies to donate toys to The Toy Bank.

Register Today for The Toy Association’s LA Fall Preview Networking Party

17 MAY

The buzz is getting louder each day for The Toy Association’s LA Fall Preview, including the marquee networking event taking place on Tuesday, September 10. All toy industry professionals are invited to attend and encouraged to register.

Toy Fair® 2025 Exhibitors Invited to ‘Basics and Beyond’ Educational Session

16 MAY

The Toy Association™ will host the first of six Toy Fair 2025 "Exhibitor Academy" webinars on June 12 at 2 p.m. (Eastern), providing exhibitors with the essential information they need to know as they make their plans for the show, taking place March 1 to 4, 2025 at the Javits Center in New York City.

Toy Association & Toy Foundation Boards Deliver Joy to Children in Need

13 MAY

More than 200 children in need across the Rochester area will experience the extraordinary benefits of play from a toy donation organized by board members from The Toy Association™ and The Toy Foundation™.

Applications Now Open to Present at Toy Fair® University

08 MAY

Calling all toy industry thought leaders: The Toy Association™ is now accepting presentation applications for Toy Fair® University, taking place throughout the show from March 1 to 4, 2025 at the Javits Center in New York City.

Private Meeting Spaces Available at Toy Fair® 2025

03 MAY

Manufacturers, retailers, and entertainment companies attending Toy Fair have the chance to build and strengthen business relationships, exchange ideas, and seal deals in a more private environment by renting a meeting room at the show.

Access Exclusive Insights with Toy Fair® University's Ongoing Education Series

26 APR

Toy industry professionals are encouraged to continue taking advantage of the ongoing rollout of Toy Fair® University educational sessions, which The Toy Association™ makes available through on-demand video presentations.

Toy Fair® 2025 Invites Toy Brands to Shine on a Global Stage

22 APR

With Toy Fair® 2025 general exhibit sales currently open, hundreds of global toy brands are eagerly preparing their plans for the premier event in the toy industry. Taking place March 1 to 4 at the Javits Center in New York City, toy manufacturers have already committed to 70 percent of available booth space at the show, reinforcing the event’s impact on the play community.

Save the Date: Educational Sessions will Give Exhibitors Tips for Navigating Toy Fair® 2025

12 APR

Toy Fair® exhibitors are encouraged to mark their calendars for six upcoming Exhibitor Academy sessions, which will provide valuable insights and practical tips for a successful Toy Fair, taking place March 1 to 4, 2025 at the Javits Center in New York City.

Hotel Bookings Open for Toy Fair®: Reserve Now for Best Rates & Availability

05 APR

With preparations for Toy Fair® in full swing, The Toy Association™ has announced that hotel blocks are now open for the show, taking place March 1 to 4, 2025 at the Javits Center in New York City.

R&R Games Hires Social Media Manager from The Toy Foundation’s Talent Pipeline Program

05 APR

Gem Miller and Frank DiLorenzo of R&R Games discuss the value of The Toy Foundation’s Talent Pipeline Program and the benefits for both students and manufacturers of bringing diverse talent into the toy industry.

The Toy Foundation™ to Kick Off LA Fall Preview Week with High-Energy FUNdraising Event

01 APR

The Toy Foundation is hosting a fundraising event that will kick off The Toy Association’s LA Fall Preview Week (Sept. 9-13) and support of the toy industry’s shared commitment to achieving greater impact in the service and support of children in need around the world.

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Media Inquiries

Erin Wright / Marketing Communications Manager / 646-520-4851