The Toy Association’s 120th Toy Fair® brought the global play community to New York City’s Javits Convention Center from February 14 to 17 to increase holiday orders, build business connections, and explore the latest trends and innovations in toys and play.

Tens of thousands of global play professionals will fill the halls of the Javits Center in the coming days to preview the latest toys, games, and youth entertainment products – many launching later this year in time for the holiday season.

The toy industry rolled out the purple carpet tonight at the 2026 Toy of the Year® (TOTY®) Awards, also known as the “Oscars” of the toy industry, which honored the most creative and innovative toys and games of the year. The TOTY Awards program and gala raised over $1 million in support of The Toy Foundation™ (TTF), the philanthropic arm of The Toy Association™, which unites the philanthropy of the toy industry to deliver play to millions of children in need.

Toy Fair® will open its doors to a world of play at the Javits Center in New York City, where hundreds of creative toy companies — from innovative startups to billion-dollar global brands — will showcase the latest toys, games, and youth entertainment products that kids and kids-at-heart will be clamoring for this year.

The Toy Foundation’s (TTF) online auction in celebration of the Toy of the Year® Awards and Toy Fair® is now open for your bids!

The wait is almost over! The 120th Toy Fair® will kick off this weekend, taking place February 14 to 17 at the Javits Center in New York City.

Get ready to discover the hottest toy and play trends of 2026! All Toy Fair attendees are invited to attend The Toy Association's "Toy Trends Briefing" on opening day of Toy Fair®, a must-see unveiling of the hottest toy trends and consumer shopping

Women in Toys, Licensing & Entertainment (WiT) has appointed Cristina Liquori and Tracy Warshauer to its 2026 Board of Directors, each for a three-year term.

From attending the Toy of the Year® (TOTY®) Awards fundraiser to donating product at the close of Toy Fair, there are multiple opportunities for every exhibitor and attendee to get involved and give back.

At Toy Fair®, education goes hand in hand with innovation. Beyond product discovery, the show offers a robust slate of educational programming designed to inform, inspire, and empower the global toy industry.

Toy Fair® 2026 is fast approaching, and now is the time to ensure you’re fully prepared to take advantage of the media opportunities designed to boost your brand visibility and connect with key industry professionals.

The global toy industry is gearing up for Toy Fair®, set to take over the Javits Center in New York City in just a few weeks. From new event features and important reminders to must-know logistics, here’s what you need to know before you go — whether you're a seasoned Toy Fair veteran or attending for the first time.

The Toy Association™ has announced that Peter Feldman, acting chair of the U.S. Consumer Product Safety Commission (CPSC), will be the keynote speaker at the “Toy Safety & Legislative Update” during Toy Fair®.

Toy Fair® exhibitors have until Wednesday, January 28 to book an appointment with the Toy Fair PR team to share information about their top priorities at the show.

Toy Fair® in New York City is renowned for being the ultimate destination for discovering the latest and greatest products in the toy industry — but the fun doesn’t stop when the show floor closes. From the “Oscars” of the toy industry to networking mixers, there are several after-hours events taking place throughout Toy Fair week that attendees will want to mark on their calendars.

Toy Fair® attendees will be able to take a piece of the show home and give back to children in need with the debut of the Toy Fair Store, located on the show floor’s third level at Booth 3156, near the Toy PLAYce Lounge.

The Toy Association’s annual Toy Safety & Legislative Update will take place Monday, February 16 at Toy Fair® in New York City. Registered Toy Fair attendees receive complimentary access to this must-attend seminar, taking place from 8:30 to 11 a.m. in the General Session Theatre (Hall 1D).

Toy Fair® exhibitors can boost their press outreach and generate media buzz by leveraging the following resources for the show, taking place February 14 to 17 at the Javits Center in New York City.

Toy Fair® exhibitors will have the opportunity to connect with hundreds of university students participating in the Student Congress program, taking place Sunday, February 15 during the four-day show at the Javits Center in New York City.

Taking place the evening of Friday, February 13 at Pier Sixty in New York City, the TOTYs will include a record-setting seven Presenting Sponsors, all of which are committed to creating a world where every child has access to play.

In just a few short weeks, Toy Fair®, the largest and most influential toy show in the Western Hemisphere, will welcome thousands of toy manufacturers, buyers, and media from around the world to the Javits Center in New York City from February 14 to 17.

Companies that would like to have their products considered for TV opportunities, articles, and other media placements throughout the year are invited to contact Jennifer Lynch, senior manager of creative communications at The Toy Association, to schedule a virtual meeting with The Toy Association’s trends team in the weeks leading up to Toy Fair (taking place February 14 to 17 at the Javits Center in New York City).

The Toy Association's “Toy Trends Briefing,” taking place on opening day of Toy Fair®, promises to be a must-see unveiling of the hottest toy trends and consumer shopping insights that will shape the year ahead.

The Toy Fair® mobile app, powered by CONNETIX, has officially landed on both the App Store and Google Play Store, offering attendees and exhibitors a valuable tool to navigate the show, interact with each other, and make the most of their experience.

Taking place on Friday, February 13 from 8:30 a.m. to 4:30 p.m. in Hall 1D at the Javits Center, the Toy Fair Product Preview will offer companies the chance to demonstrate their top priority products for the show, practice their media pitches, and be a part of the “New Product Showcase” video loop that will run in the Press Center during the show.