Event News

Don’t Forget: Reserve Your Spot for the Industry’s Golf & Give FUNdraiser on September 9

26 AUG

Tee up with industry friends for an evening of friendly competition, casual networking, and giving back at The Toy Foundation’s Golf & Give FUNdraiser, taking place Tuesday, September 9 at Topgolf El Segundo during The Toy Association’s LA Fall Preview® Market Weeks.

August 28 Session: How Exhibitors Can Stand Out at Toy Fair® 2026

20 AUG

Toy Fair® 2026 exhibitors are encouraged to sign up for the upcoming Toy Fair Exhibitor Academy session, “Visual Merchandising Initiative & Reimagination Awards,” taking place Thursday, August 28 at 2 p.m. (Eastern).

Final Call for Speakers: Toy Fair® University Applications Due August 22

18 AUG

Industry thought leaders have until this Friday, August 22 to submit presentation applications for Toy Fair® University, taking place throughout Toy Fair from February 14 to 17, 2026 at the Javits Center in New York City.

Reminder: Submit Your TOTY® Nominations by August 27

13 AUG

The Toy Association™ is reminding toy & entertainment companies, inventors, and other industry representatives to submit their nominations for the 26th Toy of the Year® (TOTY®) Awards by midnight (Eastern) on Wednesday, August 27, 2025.

Put Your Brand in the Spotlight or Purchase Tickets for The Toy Foundation’s Golf & Give FUNdraiser

11 AUG

The Toy Foundation’s Golf & Give FUNdraiser at Topgolf El Segundo is just around the corner, taking place Tuesday, September 9 during The Toy Association’s LA Fall Preview® Market Weeks.

Toy Fair® 2026 Invites Toy Brands to Shine on a Global Stage

08 AUG

Potential exhibitors can apply to secure booth space, private meeting suite space, and lock in promotional opportunities for the show, taking place February 14 to 17 at the Javits Center in New York City.

Support America’s Under-Resourced Classrooms with a Donation to the Toy Chest

04 AUG

The Toy Foundation™ (TTF) is accepting product donations to the Toy Chest for the 2025 back-to-school season.

Reminder: Submit Your Nominations for the 2026 Toy Industry Hall of Fame

24 JUL

The deadline is approaching for the toy community to submit their nominations for the 2026 Toy Industry Hall of Fame, the highest honor bestowed upon individuals in the industry. Nominations may be submitted online through Friday, August 8.

Showcase Your Brand & Help Children in Need: Become a Sponsor for TTF’s Golf & Give FUNdraiser

22 JUL

The Toy Foundation’s Golf & Give FUNdraiser, taking place Tuesday, September 9 at Topgolf El Segundo during The Toy Association’s LA Fall Preview® Market Weeks, will raise critical funds to bring comfort, play, and healing to children impacted by crisis.

Nominations are Now Open for the 2026 Toy of the Year® Awards

21 JUL

Nominations are officially open for the 26th Toy of the Year® (TOTY®) Awards, taking place February 13, 2026 at Pier Sixty in New York City. Toy companies, inventors, and other industry representatives are invited to submit their top products and entertainment brands by August 27, 2025 for consideration across 16 categories.

Stay Ahead of the Game with Toy Fair® University's Summer Series

16 JUL

Toy professionals are encouraged to take advantage of the ongoing rollout of Toy Fair® University educational sessions this summer. The sessions, recorded at Toy Fair 2025, are being released online through August on ToyFairNY.com. The virtual learning sessions offer a convenient and flexible way to explore topics shaping the toy industry.

Apply by Aug. 22 to Present on the Toy Fair® 2026 University Stage

14 JUL

The Toy Association™ is reminding thought leaders from across the global toy and play community to apply to present at Toy Fair® University, taking place throughout Toy Fair from February 14 to 17, 2026 at the Javits Center in New York City. Experts are invited to submit their application for a chance to share their research, case studies, innovative ideas, and best practices with a highly engaged, global audience.

Nominations Open for 2026 Toy Industry Hall of Fame

07 JUL

The toy community is invited to submit nominees for induction into the 2026 Toy Industry Hall of Fame.

Secure Your Booth Space for Toy Fair® ’26

30 JUN

As the countdown to Toy Fair® begins, The Toy Association™ has announced that general exhibitor applications are now open for the iconic event, taking place February 14 to 17, 2026 at the Javits Center in New York City. Potential exhibitors can apply for booth space or private meeting suite space.

The Toy Foundation’s Golf & Give FUNdraiser Tees off LA Fall Preview® on Sept. 9

23 JUN

The Toy Foundation™ invites toy professionals to swing into LA fall previews with a night of networking, friendly competition, and giving back at its Golf & Give FUNdraiser, taking place Tuesday, September 9 at 6 p.m. at Topgolf El Segundo.

Set Yourself Up for Success at Toy Fair® with Upcoming Exhibitor Academy Sessions

16 JUN

Toy Fair® 2026 exhibitors are encouraged to mark their calendars for several upcoming Exhibitor Academy sessions, which will provide valuable insights and practical tips for a successful show.

Toy Fair® 2026: Renew Exhibit Space by June 22 & Other Key Dates

09 JUN

Toy companies and play professionals interested in participating in the next Toy Fair®, taking place February 14 to 17, 2026 at the Javits Center in New York City, are encouraged to take note of the important announcements and reminders outlined as follows.

Behind the Scenes of Toy Fair® University Speaker Selection

02 JUN

With applications now open for Toy Fair® University speaker presentations, Toy News Tuesday editors caught up with Jackie Retzer, director of event management at The Toy Association™, to pull back the curtain on what it takes to land a spot on the Toy Fair University stage.

Toy Fair® 2026 Booth Renewal Applications Open June 2

22 MAY

The renewal application period for returning Toy Fair® exhibitors is scheduled to open on June 2. The 120th Toy Fair, the toy industry’s most iconic and influential marketplace, will return to the Javits Center in New York City from February 14 to 17, 2026.

Toy Fair® 2026 Booth Renewal Applications Open May 1: What You Need to Know

08 APR

The 120th Toy Fair®, the largest and most influential toy trade show in the Western Hemisphere, will take place at the Javits Center in New York City from February 14 to 17, 2026. The period for returning Toy Fair® exhibitors to submit their renewal applications will open on May 1.

Toy Trends: Recording Now Available

17 MAR

The Toy Association’s Toy Trends Briefing, which first unveiled new trend insights and research to an audience of hundreds of media, buyers, and toy professionals during Toy Fair® 2025 in New York City, is now available to view online.

Toy Fair’s Student Congress Welcomes Hundreds of Students Interested in Toy Careers

13 MAR

Toy Fair® 2025 had a record-breaking turnout of students eager to explore career opportunities in the toy industry. More than 530 undergraduate students attended Toy Fair to take advantage of educational sessions and explore the show floor, with over 300 participating in the day-long Student Congress program, which took place on Sunday, March 2, at the Javits Center in New York City.

Toy Companies Contribute $1.3 Million to Support Children in Need through The Toy Foundation™

11 MAR

There is immense positive impact when the toy industry unites behind The Toy Foundation™ to deliver the power of play to children when they need it most. Last week, during the 25th Anniversary Toy of the Year® (TOTY®) Awards and throughout Toy Fair®, both held in New York City, $1.3 million in toy donations and financial contributions were generously donated by the toy community in support of children in need around the world.

119th Toy Fair Unites Global Play Community to Drive Business Growth & Celebrate Latest Innovations

10 MAR

The Toy Association’s 119th Toy Fair® brought the global play community to New York City’s Javits Center to place orders, build business connections, and explore the latest trends and innovations in toys across the equivalent of nearly eight football fields of exhibition space.

Toy Fair® Celebrates Standout Booth Designs with 2025 Reimagination Awards

3 MAR

Toy Fair® is all about creativity and sparking imagination — not just through the hundreds of thousands of playthings on display, but also through the innovative booth designs that bring brands to life across nearly 850 booths at the Javits Center. This year, 18 exhibitors have been honored with a Reimagination Award, recognizing booths that inspire, engage, and transform the show floor into an immersive experience.

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Media Inquiries

Erin Wright / Marketing Communications Manager / 646-520-4851