Event News

Showcase Your Brand with an Ad in the 25th TOTY Awards Program

14 JAN

The 25th Toy of the Year® (TOTY) Awards is one of the biggest nights of the year for the toy industry, and your brand can be a part of it by purchasing ad space in the TOTY Awards program.

Toy Fair® Attracts Top Retailers & Press

13 JAN

In just a few short weeks, Toy Fair® will welcome thousands of toy professionals, media, and buyers from around the world (including 19 of the top 25 U.S. toy sellers — and counting — representing the $40 billion U.S. toy industry) at the Javits Center in New York City.

Book Your Toy Fair® Hotel from the Show’s Room Block Today

10 JAN

With just weeks away until Toy Fair®, taking place March 1 to 4 at the Javits Center in New York City, attendees and exhibitors are encouraged to secure their hotel accommodations through the official show room block by the February 3 deadline.

Toy Fair® Exhibitors: Book Your Product Preview Appointment Today

06 JAN

The annual Toy Fair® Product Preview provides exhibitors with an exclusive platform to showcase their key drivers and collaborate with the Toy Fair PR team ahead of the show (taking place March 1 to 4). This free opportunity maximizes exposure for exhibitors and plays a pivotal role in shaping the media narrative surrounding Toy Fair, including what top toy trends the press should look out for.

Get Ready for Toy Fair® 2025 with Essential Exhibitor Preparation Tips

03 JAN

Companies planning to showcase their playthings at Toy Fair® 2025 are encouraged to sign up for “Toy Fair Checklist,” an upcoming Exhibitor Academy webinar taking place Thursday, January 16 at 2 p.m. (Eastern).

Last Chance: TOTY® Awards Voting Closes January 10

02 JAN

The 25th Toy of the Year® (TOTY®) Awards are just a few weeks away, and time is running out to vote to determine which finalists will take home a prestigious award. The winners will be announced at the TOTY Awards ceremony on Friday, February 28.

Trade Guest Discount for Toy Fair® Ends December 31

12 DEC

The deadline to get a reduced rate on Toy Fair® Trade Guest badges is approaching: trade guests have until December 31, 2024 to save $100 on admission for the show, taking place March 1 to 4 at the Javits Center in New York City.

Amazon, Hasbro, Mattel, & More Announced as TOTY® Awards Sponsors

10 DEC

As anticipation builds for the 25th Toy of the Year® (TOTY®) Awards, The Toy Foundation™ (TTF) is honored to announce that Amazon, Hasbro, and Mattel will serve as the evening’s Presenting Sponsors. This banner-level commitment showcases each company’s unwavering passion to unite the collective philanthropy of the toy industry to deliver the power of play to children in need.

Get Media-Ready for Toy Fair® 2025 at Dec. 12 ‘Exhibitor Academy’ Session

05 DEC

Toy Fair® exhibitors are reminded to sign up for this week’s "Exhibitor Academy" webinar on December 12 at 2 p.m. (Eastern) that will help companies plan for the global media presence at the show, taking place March 1 to 4 at the Javits Center in New York City.

Support Children in Need with the Power of Play this Giving Tuesday

03 DEC

This Giving Tuesday, the industry has an opportunity to take collective action to deliver the power of play to comfort children within their communities and during hospital stays when they need it most. The Toy Foundation™ (TTF) believes every child should have access to play and is the industry’s partner for the benefit of all children in need.

A Season of Thanks: Celebrating the Toy Community at Toy Fair

25 NOV

Kimberly Carcone, executive vice president of global market events at The Toy Association, reflects on the shared creativity and collaboration that brings the toy community together and makes Toy Fair a cornerstone event in the toy industry.

Get Insider Media Tips for Toy Fair at Dec. 12 ‘Exhibitor Academy’ Session

19 NOV

The Toy Association will host an "Exhibitor Academy" webinar on December 12 at 2 p.m. (Eastern) that will help Toy Fair exhibitors plan for the global media presence at the show, taking place March 1 to 4 at the Javits Center in New York City. Registration for the webinar is now open.

Be a Philanthropic Leader at the 2025 TOTY® Awards — Sponsorships Now Open

11 NOV

The Toy Foundation’s (TTF) Toy of the Year® (TOTY®) Awards, the kick-off party to Toy Fair®, is a highly anticipated night for play professionals to celebrate the very best products in the toy industry and fundraise to deliver play to children in need. Companies of all sizes and sectors are invited to be a leader in the night’s philanthropy by serving as a sponsor for the event, taking place Friday, February 28 at Cipriani 42nd Street in New York City.

From AI to TikTok: Toy Fair® University Unveils First Sessions for Upcoming Show

24 OCT

Calling all toy professionals: class will be back in session as Toy Fair® University returns to Toy Fair, taking place March 1 to 4 at the Javits Center in New York City, with its most extensive education programming yet.

Toy Fair® Exhibitors Invited to ‘Freshman Class’ Educational Session

18 OCT

The Toy Association will host an "Exhibitor Academy" webinar on December 3 at 2 p.m. (Eastern) that will provide first-time Toy Fair® exhibiting companies and staff all the information they need to prepare for the show, taking place March 1 to 4 at the Javits Center in New York City.

Toy Fair® Buyer Registration off to Strong Start

08 OCT

Hundreds of retail outlets have already committed to attend Toy Fair® 2025, the largest and most influential toy & play industry event in North America. With registration officially open for just one week, nearly 700 individual retail outlets and attendees representing 54 countries have secured their spots to attend the global event, taking place March 1 to 4 at the Javits Center in New York City.

Help Bring Play to Children’s Hospitals through The Toy Foundation’s Auction

23 SEP

It's your last chance to bid for The Toy Foundation's online auction, with all proceeds going toward funding grants for children's hospitals to improve pediatric care and promote healing through play.

Toy Fair® & Toy Association Staff Honored at TSE Gold 100 Awards & Summit

20 SEP

Toy Fair® and The Toy Association’s efforts to elevate the global toy industry were prominently recognized at Trade Show Executive’s (TSE) Gold 100 Awards & Summit, held from September 17 to 19 in Santa Barbara, California. The event invites top trade show organizers to celebrate the best and most influential U.S.-based trade shows of the year.

Stand Out at Toy Fair®: How to Optimize Your Online Profile

11 SEP

Toy Fair® exhibitors are reminded to sign up for the upcoming Exhibitor Academy session, “Your Toy Fair Online Profile,” taking place Thursday, September 19 at 2 p.m. (Eastern).

Toy Foundation Auction is Now Open for Your Bids

03 SEP

The Toy Foundation’s (TTF) curated online auction is officially open for toy enthusiasts everywhere to place their bids! Featuring one-of-a-kind experiences, valuable brand-building services, unique collectibles, and more, TTF aims to raise $50,000, with all proceeds supporting its work delivering play to children’s hospitals.

Learn to Master Your Company’s Toy Fair® Online Profile

30 AUG

Toy Fair® 2025 exhibitors can learn how to stand out and make a lasting first impression on Toy Fair attendees at the upcoming Exhibitor Academy session, “Your Toy Fair Online Profile,” taking place Thursday, September 19 at 2 p.m. (Eastern).

Play Supports Children’s Hospitals in Meeting Patient Needs, But More Help is Needed

12 AUG

On September 9, join us at TAO Los Angeles for "Party with a Purpose," where the toy industry can unite to support The Toy Foundation’s Children’s Hospital Play Grants Program. Your participation helps expand therapeutic play programs for pediatric patients in need.

Call for Auction Items to Support “Party with a Purpose” Fundraiser for Children’s Hospitals

29 JUL

The Toy Foundation will host an online auction in tandem with “Party with a Purpose,” (Sept. 9) filled with unique items, collectibles, and experiences for event guests and toy enthusiasts everywhere to bid on their favorite items.

In LA During Market Week? Don’t Miss “Party with a Purpose” Fundraiser for Children’s Hospitals

22 JUL

Mark your calendars to make a difference: Attend The Toy Foundation’s “Party with a Purpose” and be a part of an industry-wide movement to bring the joy of play to hospitalized children across the country.

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Media Inquiries

Erin Wright / Marketing Communications Manager / 646-520-4851