The Toy Foundation is uniting in-kind and cash donations from the industry to provide comfort and relief to children affected by the Los Angeles fires, including a delivery of 20 pallets of toys to on-the-ground nonprofit partners in Los Angeles.

Toy Fair® exhibitors will have the opportunity to connect with hundreds of university students participating in the Student Congress program, taking place Sunday, March 2 during the four-day show at the Javits Center in New York City.

The deadline to register for the Toy Fair® Product Preview has been extended to February 7. The Toy Fair Product Preview will take place on Friday, February 28, the day before Toy Fair opens.

Toy Fair isn’t just about discovering the latest toys — it’s also a hub for learning, innovation, and staying ahead in the industry. Running throughout all four days of the show, taking place March 1 to 4 at the Javits Center in New York City, Toy Fair University will bring together the strongest thought leadership in the global toy and play industry.

The Toy Fair® mobile app, powered by CONNETIX, has officially landed on both the App Store and Google Play Store, offering attendees and exhibitors a valuable tool to navigate the show, interact with each other, and make the most of their experience.

Through product and cash donations, The Toy Foundation™ (TTF) can efficiently deliver toys from companies’ warehouses to children around the world. That’s why the 25th annual Toy of the Year® (TOTY®) Awards, taking place February 28 in New York City, followed by Toy Fair®, are critical opportunities for the industry to come together to sustain and expand TTF’s work.

With registered attendees from 87 countries (and counting!), Toy Fair® 2025 promises a diverse international presence right on the show floor. The global event, taking place March 1 to 4 at the Javits Center in New York City, is poised to connect the industry's leading innovators with play professionals, the media, and retailers all under one roof.

Toy Fair® exhibitors can boost their press outreach and generate media buzz by leveraging the following resources for the show, taking place March 1 to 4 at the Javits Center in New York City.

Event proceeds from the upcoming 25th annual Toy of the Year Awards, taking place February 28 in New York City, will go toward funding play-focused grants at children’s hospitals to benefit 700,000 children by the end of 2025.

Inventor relations staff from Toy Fair® exhibiting companies are invited to participate in Creative Factor’s Inventor Day and hear product pitches from pre-selected inventors and designers during the show.

In a celebration of innovation and creativity, the talents of toy design students from the Fashion Institute of Technology (FIT) and Otis College of Art and Design will be on display in a dedicated gallery at this year’s Toy Fair®, taking place March 1 to 4 at the Javits Center in New York City.

The Toy Association's "Toy Trends Briefing," taking place on opening day of Toy Fair®, promises to be a must-see unveiling of the hottest toy trends and consumer shopping insights that will shape the year ahead.

The Toy Association will hold its Toy Fair credit meeting on Monday, March 3, which will be open exclusively to qualified finance, credit, and operations professionals of manufacturer member companies. Registration is now open.

The 25th Toy of the Year® (TOTY) Awards is one of the biggest nights of the year for the toy industry, and your brand can be a part of it by purchasing ad space in the TOTY Awards program.

In just a few short weeks, Toy Fair® will welcome thousands of toy professionals, media, and buyers from around the world (including 19 of the top 25 U.S. toy sellers — and counting — representing the $40 billion U.S. toy industry) at the Javits Center in New York City.

With just weeks away until Toy Fair®, taking place March 1 to 4 at the Javits Center in New York City, attendees and exhibitors are encouraged to secure their hotel accommodations through the official show room block by the February 3 deadline.

The annual Toy Fair® Product Preview provides exhibitors with an exclusive platform to showcase their key drivers and collaborate with the Toy Fair PR team ahead of the show (taking place March 1 to 4). This free opportunity maximizes exposure for exhibitors and plays a pivotal role in shaping the media narrative surrounding Toy Fair, including what top toy trends the press should look out for.

Companies planning to showcase their playthings at Toy Fair® 2025 are encouraged to sign up for “Toy Fair Checklist,” an upcoming Exhibitor Academy webinar taking place Thursday, January 16 at 2 p.m. (Eastern).

The 25th Toy of the Year® (TOTY®) Awards are just a few weeks away, and time is running out to vote to determine which finalists will take home a prestigious award. The winners will be announced at the TOTY Awards ceremony on Friday, February 28.

The deadline to get a reduced rate on Toy Fair® Trade Guest badges is approaching: trade guests have until December 31, 2024 to save $100 on admission for the show, taking place March 1 to 4 at the Javits Center in New York City.

As anticipation builds for the 25th Toy of the Year® (TOTY®) Awards, The Toy Foundation™ (TTF) is honored to announce that Amazon, Hasbro, and Mattel will serve as the evening’s Presenting Sponsors. This banner-level commitment showcases each company’s unwavering passion to unite the collective philanthropy of the toy industry to deliver the power of play to children in need.

Toy Fair® exhibitors are reminded to sign up for this week’s "Exhibitor Academy" webinar on December 12 at 2 p.m. (Eastern) that will help companies plan for the global media presence at the show, taking place March 1 to 4 at the Javits Center in New York City.

This Giving Tuesday, the industry has an opportunity to take collective action to deliver the power of play to comfort children within their communities and during hospital stays when they need it most. The Toy Foundation™ (TTF) believes every child should have access to play and is the industry’s partner for the benefit of all children in need.

Kimberly Carcone, executive vice president of global market events at The Toy Association, reflects on the shared creativity and collaboration that brings the toy community together and makes Toy Fair a cornerstone event in the toy industry.

The Toy Association will host an "Exhibitor Academy" webinar on December 12 at 2 p.m. (Eastern) that will help Toy Fair exhibitors plan for the global media presence at the show, taking place March 1 to 4 at the Javits Center in New York City. Registration for the webinar is now open.