Event News

Stand out from the Crowd at Toy Fair® with Expert Media Planning Tips

18 NOV

The Toy Association will host an "Exhibitor Academy: PR Bootcamp" webinar on December 2 at 2 p.m. (Eastern) that will help exhibitors get their products noticed by global media at Toy Fair, taking place February 14 to 17 at the Javits Center in New York City.

Reserve Your Tickets for the 2026 Toy of the Year® (TOTY®) Awards

17 NOV

Tickets are now on sale for The Toy Foundation’s 2026 Toy of the Year® (TOTY®) Awards , which will unveil the industry’s top toys, games, and properties, and honor the newest inductees into the Toy Industry Hall of Fame.

Toy Fair® 2026 Draws Strong International Attendance

11 NOV

With registered attendees from 65 countries (and counting!), Toy Fair® 2026 is attracting a diverse international presence right on the show floor. Building on this momentum, The Toy Association, continues to strengthen the show's international reach.

2026 Toy of the Year Award Finalists Unveiled at Chicago Toy & Game Fair

08 NOV

The unveiling of the TOTY finalists, which represent this year's most sought-after toys across 16 categories of play, coincided with CHITAG's first-ever Wishlist Weekend™, a new holiday tradition that encourages families all across the country to pla

Sponsor the TOTY® Awards this February to Showcase Your Brand & Philanthropy

04 NOV

Hosted by and benefiting The Toy Foundation™ (TTF), the TOTY Awards invites companies to showcase their brands and commitment to giving back by serving as an event sponsor.

Private Meeting Spaces Available at Toy Fair® 2026

29 OCT

Are you a manufacturer, retailer, or entertainment company planning to attend Toy Fair® in February? If so, you have the chance to build and strengthen business relationships, exchange ideas, and seal deals in a more private environment by renting a private meeting suite at the show, taking place February 14 to 17 at the Javits Center in New York City.

From AI to Gen Alpha: First Toy Fair® University Sessions Unveiled for Upcoming Show

23 OCT

Calling all toy professionals: class will be back in session as Toy Fair® University returns to Toy Fair, taking place February 14 to 17 at the Javits Center in New York City, with its most extensive education programming yet.

Toy of the Year® Finalists to be Unveiled at CHITAG

23 OCT

The finalists for The Toy Foundation’s Toy of the Year® (TOTY®) Awards will be revealed in person at the Chicago Toy & Game Fair (CHITAG) on Saturday, November 8. The announcement will take place during a live press conference at 11:30 a.m. (Central) on the CHITAG main stage, accompanied by a national press release.

Toy Fair® 2026 Retailer Registration off to Strong Start

21 OCT

Hundreds of retail outlets have already committed to attend Toy Fair® 2026, the largest and most influential toy & play industry event in North America. More than 850 individual retail outlets and attendees representing 59 countries have secured their spots to attend the global event, taking place February 14 to 17 at the Javits Center in New York City.

Inventors Wanted: Apply for Creative Factor Inventor Day by Oct. 31

03 OCT

Calling all toy inventors, designers, and creative types! The Toy Association™ is accepting applications through Friday, October 31 for its pitch event during the Creative Factor Inventor Day program at Toy Fair® 2026.

Donate to The Toy Foundation™ to Give the Gift of Play to Children in Need this Holiday Season

29 SEP

As the holiday season approaches, TTF is calling on toy companies to donate product to the Toy Chest and create a magical season for as many children as possible.

Top 5 Reasons to Exhibit at Toy Fair® 2026

29 SEP

Exhibiting at the upcoming Toy Fair®, taking place February 14 to 17, 2026 at the Javits Center in New York City, is a powerful opportunity for toy and entertainment companies to elevate their brands, connect with key players in the industry, and unlock new business potential.

How The Toy Foundation???s Play Fund is Providing Play-Focused Upgrades at Children's Hospitals

23 SEP

This year, The Toy Foundation™ Play Fund distributed $405,000 to 23 children’s hospitals to support a variety of play-focused projects that will benefit more than 245,000 children in need.

Stand Out at Toy Fair®: How to Optimize Your Online Profile

18 SEP

Toy Fair® exhibitors are encouraged to sign up for the upcoming Exhibitor Academy session, “Your Toy Fair Online Profile,” taking place Tuesday, September 30 at 2 p.m. (Eastern).

More than $425,000 Raised for Children Impacted by Natural Disasters at Golf & Give FUNdraiser

15 SEP

The toy community raised nearly half a million dollars to benefit children in need at The Toy Foundation’s Golf & Give FUNdraiser September 9. Held during The Toy Association’s LA Fall Preview Market Weeks, the event welcomed toy professionals for an evening of networking, friendly competition, and giving back at Topgolf in El Segundo.

Applications Open for Creative Factor Inventor Day at Toy Fair® 2026

05 SEP

Have a game-changing idea or the next big thing in play? Toy inventors and designers are now invited to apply for a chance to pitch their ideas to top toy and youth entertainment professionals and manufacturing partners at Toy Fair® this February. The Creative Factor Inventor Day program is now accepting submissions through Friday, October 31.

Sept. 25 Webinar: Turning Customer Reviews into Brand Growth

27 AUG

An upcoming Toy Association webinar will explore how to unlock a customer review strategy to drive sales, strengthen retail partnerships, and maximize marketing ROI.

Don't Forget: Reserve Your Spot for the Industry's Golf & Give FUNdraiser on September 9

26 AUG

Tee up with industry friends for an evening of friendly competition, casual networking, and giving back at The Toy Foundation’s Golf & Give FUNdraiser, taking place Tuesday, September 9 at Topgolf El Segundo during The Toy Association’s LA Fall Preview® Market Weeks.

August 28 Session: How Exhibitors Can Stand Out at Toy Fair® 2026

20 AUG

Toy Fair® 2026 exhibitors are encouraged to sign up for the upcoming Toy Fair Exhibitor Academy session, “Visual Merchandising Initiative & Reimagination Awards,” taking place Thursday, August 28 at 2 p.m. (Eastern).

Final Call for Speakers: Toy Fair®University Applications Due August 22

22 AUG

Industry thought leaders have until this Friday, August 22 to submit presentation applications for Toy Fair® University, taking place throughout Toy Fair from February 14 to 17, 2026 at the Javits Center in New York City.

Put Your Brand in the Spotlight or Purchase Tickets for The Toy Foundation’s Golf & Give FUNdraiser

11 AUG

The Toy Foundation’s Golf & Give FUNdraiser at Topgolf El Segundo is just around the corner, taking place Tuesday, September 9 during The Toy Association’s LA Fall Preview® Market Weeks.

Toy Fair® 2026 Invites Toy Brands to Shine on a Global Stage

06 AUG

Potential exhibitors can apply to secure booth space, private meeting suite space, and lock in promotional opportunities for the show, taking place February 14 to 17 at the Javits Center in New York City.

Support America's Under-Resourced Classrooms with a Donation to the Toy Chest

4 AUG

The Toy Foundation™ (TTF) is accepting product donations to the Toy Chest for the 2025 back-to-school season.

Reminder: Submit Your Nominations for the 2026 Toy Industry Hall of Fame

24 JUL

The deadline is approaching for the toy community to submit their nominations for the 2026 Toy Industry Hall of Fame, the highest honor bestowed upon individuals in the industry. Nominations may be submitted online through Friday, August 8.

Showcase Your Brand & Help Children in Need: Become a Sponsor for TTF’s Golf & Give FUNdraiser

22 JUL

The Toy Foundation’s Golf & Give FUNdraiser, taking place Tuesday, September 9 at Topgolf El Segundo during The Toy Association’s LA Fall Preview® Market Weeks, will raise critical funds to bring comfort, play, and healing to children impacted by crisis.

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Media Inquiries

Erin Wright / Marketing Communications Manager / 646-520-4851