As the countdown to Toy Fair® begins, The Toy Association™ has announced that general exhibitor applications are now open for the iconic event, taking place February 14 to 17, 2026 at the Javits Center in New York City. Potential exhibitors can apply for booth space or private meeting suite space.

The Toy Foundation™ invites toy professionals to swing into LA fall previews with a night of networking, friendly competition, and giving back at its Golf & Give FUNdraiser, taking place Tuesday, September 9 at 6 p.m. at Topgolf El Segundo.

Toy Fair® 2026 exhibitors are encouraged to mark their calendars for several upcoming Exhibitor Academy sessions, which will provide valuable insights and practical tips for a successful show.

Toy companies and play professionals interested in participating in the next Toy Fair®, taking place February 14 to 17, 2026 at the Javits Center in New York City, are encouraged to take note of the important announcements and reminders outlined as follows.

With applications now open for Toy Fair® University speaker presentations, Toy News Tuesday editors caught up with Jackie Retzer, director of event management at The Toy Association™, to pull back the curtain on what it takes to land a spot on the Toy Fair University stage.

The renewal application period for returning Toy Fair® exhibitors is scheduled to open on June 2. The 120th Toy Fair, the toy industry’s most iconic and influential marketplace, will return to the Javits Center in New York City from February 14 to 17, 2026.

The 120th Toy Fair®, the largest and most influential toy trade show in the Western Hemisphere, will take place at the Javits Center in New York City from February 14 to 17, 2026. The period for returning Toy Fair® exhibitors to submit their renewal applications will open on May 1.

The Toy Association’s Toy Trends Briefing, which first unveiled new trend insights and research to an audience of hundreds of media, buyers, and toy professionals during Toy Fair® 2025 in New York City, is now available to view online.

Toy Fair® 2025 had a record-breaking turnout of students eager to explore career opportunities in the toy industry. More than 530 undergraduate students attended Toy Fair to take advantage of educational sessions and explore the show floor, with over 300 participating in the day-long Student Congress program, which took place on Sunday, March 2, at the Javits Center in New York City.

There is immense positive impact when the toy industry unites behind The Toy Foundation™ to deliver the power of play to children when they need it most. Last week, during the 25th Anniversary Toy of the Year® (TOTY®) Awards and throughout Toy Fair®, both held in New York City, $1.3 million in toy donations and financial contributions were generously donated by the toy community in support of children in need around the world.

The Toy Association’s 119th Toy Fair® brought the global play community to New York City’s Javits Center to place orders, build business connections, and explore the latest trends and innovations in toys across the equivalent of nearly eight football fields of exhibition space.

Toy Fair® is all about creativity and sparking imagination — not just through the hundreds of thousands of playthings on display, but also through the innovative booth designs that bring brands to life across nearly 850 booths at the Javits Center. This year, 18 exhibitors have been honored with a Reimagination Award, recognizing booths that inspire, engage, and transform the show floor into an immersive experience.

The Toy Association held its Annual General Meeting on Saturday, March 1 during Toy Fair® in New York City. The meeting was open to all Toy Association members and Toy Fair attendees and included the election of four new members and four term renewals to the Toy Association Board of Directors. The 119th Toy Fair is taking place through Tuesday, March 4 at the Javits Center, where tens of thousands of global toy professionals are scouting the hottest new toys and games.

Toy Fair® 2025 opened its doors this morning, unveiling the future of play in the heart of New York City. Tens of thousands of global play professionals will walk through the doors of the Javits Center over the next four days to preview the hottest new toys, games, and youth entertainment products – many of which will only launch later this year in time for the holiday season. Produced by The Toy Association™, the industry- and media-only trade show offers unparalleled access to the lucrative $42 billion U.S. toy marketplace and key markets around the globe.

The hottest toy and play trends of 2025 were unveiled today by The Toy Association™ at its 119th Toy Fair®, taking place at the Javits Center in New York City. As families seek meaningful and engaging experiences, toymakers in 2025 are responding with products that embrace personalization and value, bridge the generation gap, and support the healthy development of children everywhere.

The most creative and innovative toys and games earned top honors at the 25th Anniversary Toy of the Year® (TOTY®) Awards tonight, where nearly 800 toy, play, and youth professionals gathered to celebrate excellence in play, as well as the industry icons inducted into the Toy Industry Hall of Fame. Proceeds from the awards program and event supports The Toy Foundation™ (TTF), the philanthropic arm of The Toy Association™, which delivers play to millions of children when they need it most.

Toy Fair® will unveil a world of play at the Javits Center in New York City, where creative toy companies — from startups to billion-dollar global brands — will showcase the latest toys, games, and youth entertainment products that kids and kids-at-heart will be clamoring for this year.

At the close of Toy Fair®, all exhibitors are encouraged to donate products — including toys, games, furniture, and more — to The Toy Foundation™ (TTF), the official charity of the show and philanthropic arm of The Toy Association™. As a turnkey opportunity for exhibitors to support children and families when they need it most, and to simplify moveout, TTF will collect donations of all sizes and products when the show ends on March 4.

The wait is almost over! The 119th Toy Fair® will kick off this weekend, taking place March 1 to 4 at the Javits Center in New York City. Whether you’re going to be at Toy Fair as an exhibitor or an attendee, here’s what you need to know to maximize your experience.

At the 25th Toy of the Year® (TOTY®) Awards, companies from all corners of the toy industry will come together to support a shared cause to deliver play to children in need. Taking place February 28 at Cipriani 42nd Street in New York City, the TOTY Awards gala is a critical fundraiser for The Toy Foundation™ (TTF) to sustain and expand its work to deliver toys and fund play-focused grants year-round.

Don't miss your chance to attend The Toy Foundation’s (TTF) 25th Anniversary Toy of the Year® (TOTY®) Awards, the industry's most prestigious night honoring the top toys, games, and industry trailblazers and celebrating the toy industry’s collective philanthropy. Tickets are selling fast, so secure your spot to be part of this milestone celebration.

Blue Plate Media Services (BPMS), in collaboration with The Toy Association™, will present its 15th Annual Blue Plate Media Lounge at Toy Fair®, where the agency will host free educational sessions open to all Toy Fair exhibitors and attendees.

Toy Fair®, taking place March 1 to 4 at the Javits Center in New York City, is the ultimate destination for discovering the latest toys, games, and trends in the industry. To help attendees stay up to date on all show happenings, Toy Fair has partnered with leading toy and play industry publications that provide valuable insights before, during, and after the show.

From new event features and important reminders to must-know logistics, here’s what you need to know before you go — whether you're a seasoned Toy Fair veteran or attending for the first time.

Toy Fair®, taking place March 1 to 4 at the Javits Center in New York City, is renowned for being the ultimate destination for discovering the latest and greatest products in the toy industry — but the fun doesn’t stop when the show floor closes. From networking mixers to cocktail receptions, there are several after-hours events that attendees will want to mark on their calendars ahead of the show.