News & Stories

Don’t Miss “Party with a Purpose” in LA, a Fundraiser to Bring Resources into Children's Hospitals

17 JUN

The Toy Foundation™ (TTF), the charitable arm of The Toy Association™, is kicking off LA Fall Preview week with “Party with a Purpose,” the must-attend philanthropy, networking, and entertainment event supporting TTF’s work in children’s hospitals. Taking place Monday, September 9 at TAO Los Angeles, everyone in the industry is invited to come celebrate their love of play and deepen our collective commitment to deliver the power of play to children in need.

Mattel Recognized for its Leadership by California for International Day of Play Initiatives

12 JUN

The state of California has joined the United Nations in proclaiming June 11 as International Day of Play, recognizing the importance of play in enhancing the well-being of children and communities globally. The California State Senate passed the resolution on June 10, made possible through the collaborative efforts of Mattel and Senator Ben Allen’s office.

The Toy Association & Toy Foundation Celebrate Inaugural International Day of Play

11 JUN

The Toy Association is celebrating the first-ever International Day of Play today by uniting the toy community through its Toy Foundation to donate tens of thousands of brand-new toys and games, worth close to $900,000, that will bring the power of play to nearly 75,000 children in need across the country.

Toy Foundation Talent Pipeline Program Connects Budding Talent with Industry Leaders

04 JUN

The Toy Foundation’s (TTF) Talent Pipeline program completed its spring semester case study competition with the University of Maryland (UofM) where a diverse cohort of students presented top-quality product concepts in front of a judging panel of toy industry leaders.

Share Your International Day of Play Company & Donation Plans with Us!

30 MAY

To commemorate the day, The Toy Association™ will be sharing International Day of Play events and initiatives happening across the toy and play community.

The Toy Association™ Shares Essential Resources for International Day of Play

29 MAY

Ahead of the inaugural International Day of Play on June 11, The Toy Association™ is sharing resources biweekly from its Genius of Play initiative for play professionals to share with their networks.

The Toy Association™ Shares Play Ideas & Activities for International Day of Play

22 MAY

Ahead of the inaugural International Day of Play on June 11, The Toy Association™ is sharing resources biweekly from its Genius of Play initiative for play professionals to share with their networks.

Toy Bank Offers Opportunities for Toy Companies to Support International Day of Play

20 MAY

In celebration of International Day of Play and to give toy companies an opportunity to work together to ensure the world’s most vulnerable children have access to play, The Toy Foundation™ (TTF) is inviting companies to donate toys to The Toy Bank.

‘Spring into Play’ Giveaway from The Genius of Play™ Reaches 74,000+ Consumers

15 MAY

Thirty-four companies participated in The Genius of Play’s “Spring into Play” giveaway, reaching more than 74,000 consumers with creative and engaging toys for the spring season.

Toy Association & Toy Foundation Boards Deliver Joy to Children in Need

13 MAY

More than 200 children in need across the Rochester area will experience the extraordinary benefits of play from a toy donation organized by board members from The Toy Association™ and The Toy Foundation™.

The Toy Association™ Offers Shareable Playbooks for International Day of Play

10 MAY

Ahead of the inaugural International Day of Play on June 11, The Toy Association™ is sharing resources biweekly from its Genius of Play initiative for play professionals to share with their networks.

Your Year-Round Donations Allow for a Quick Emergency Response

06 MAY

The toy industry’s year-round product donations to The Toy Bank allowed The Toy Foundation™ to send truckloads of toys and emergency response supplies within 48 hours to communities in the Midwest that were destroyed by tornadoes.

Genius of Play Ambassador Spotlight: PlanToys’ Laura Dattile

02 MAY

Toy News Tuesday editors sat down with Dattile about how she got her start in the industry, the importance of playing at every age, and her role as a Play Ambassador for The Toy Association’s Genius of Play program.

The Toy Foundation™ and the University of Richmond Proudly Honor Richard Gottlieb

29 APR

The Toy Foundation™ (TTF) and the University of Richmond (UofR), two great passions in Richard Gottlieb’s life, are proud to announce the Richard Gottlieb Toy Entrepreneurship Grant to honor his memory.

The Toy Association™ Provides Shareable Content Ahead of International Day of Play

26 APR

Ahead of the inaugural International Day of Play on June 11, The Toy Association™ is sharing resources biweekly from its Genius of Play initiative for play professionals to share with their networks. These resources are free to use and help to promote the importance of play in child development and offer guidance on fostering play-based learning experiences.

How Play Supports Pediatric Patients’ Mental and Behavioral Health

22 APR

The Toy Foundation™, VTech Electronics, and MemorialCare Miller Children’s Hospital discuss how play is a vital tool for medical teams to provide young patients with developmentally-appropriate mental and behavioral health support while undergoing treatment.

Occupational Therapist Antonia Llull Shares Insights on Importance of Inclusive Play

16 MAR

Toy News Tuesday editors recently sat down with Antonia Llull, an occupational therapist who helped develop The Genius of Play’s “Let’s Play” Playbook. She discussed the role of play in social inclusion, play ideas in the playbook, and more.

The Toy Bank Delivers the Benefits of Play through Your Donations

15 APR

Through a network of 3,000 qualified nonprofit organizations, The Toy Bank has delivered play to more than 31.5 million children in local communities and around the world since 2003.

R&R Games Hires Social Media Manager from The Toy Foundation’s Talent Pipeline Program

05 APR

Gem Miller and Frank DiLorenzo of R&R Games discuss the value of The Toy Foundation’s Talent Pipeline Program and the benefits for both students and manufacturers of bringing diverse talent into the toy industry.

The Toy Foundation™ to Kick Off LA Fall Preview Week with High-Energy FUNdraising Event

01 APR

The Toy Foundation is hosting a fundraising event that will kick off The Toy Association’s LA Fall Preview Week (Sept. 9-13) and support of the toy industry’s shared commitment to achieving greater impact in the service and support of children in need around the world.

Elenco Electronics CEO Discusses the Value of Community & Philanthropy in the Toy Industry

26 MAR

When Anthony Trani left the confectionary sector and joined the toy industry two years ago as Elenco Electronic’s CEO, one of his first takeaways was that both fields thrive on the shared values of community and giving back.

Adventure Media & Events Names The Toy Foundation™ as Social Responsibility Partner for 2024 Events

25 MAR

Adventure Media & Events has partnered with The Toy Foundation™ (TTF) to be the Social Responsibility Partner for its 2024 Toy Insider events held in New York City, including the recent Spring Fling and upcoming Sweet Suite and Holiday of Play.

Industry Donations to The Toy Bank Reach 800,000 Children to Date in 2024

11 MAR

The Toy Bank, a key program of The Toy Foundation™ (TTF), is off to an incredible start in 2024 with hundreds of thousands of toys already collected that are actively being placed into the hands of more than 800,000 children in need.

The Toy Foundation™ Funds Play Therapy Projects to Improve Pediatric Care for 240,000 Children

05 MAR

The Toy Foundation™, the philanthropic arm of The Toy Association™, is proud to announce $380,000 has been awarded to 20 children’s hospitals and health systems that serve under-resourced communities, as part of its 2024 Childrens Hospital Play Grants program.

The Genius Of Play™ Launches “Let’s Play – A Playbook for Kids of All Abilities”

01 MAR

The Genius of Play™, a national movement spearheaded by The Toy Association™ to raise awareness about play’s vital role in child development, marked the first day of Developmental Disabilities Awareness Month today with the launch of “Let’s Play – A Playbook for All Abilities.”

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Media Inquiries

Erin Wright / Marketing Communications Manager / 646-520-4851