News & Press

Latest Foundation News

The Genius of Play’s Latest Campaign Spotlights Member Toys for Summer Fun

07 SEP

The Toy Association’s The Genius of Play encouraged thousands of families to relax and play together all summer long through its #SummerofPlay sweepstakes, which ran from mid-June through August and garnered the most entries of any Genius of Play campaign to date.

'Virtual Recess' Participants Plan to Incorporate More Play into Daily Routine

24 AUG

This summer, toy and play professionals ​took 15-minute “play breaks” every Tuesday ​during the toy industry’s first-ever series of Virtual Recess sessions, hosted by The Toy Association in collaboration with Women In Toys.

Genius of Play Ambassador Spotlight: Darci Shaw, Senior Marketing Manager at Learning Resources

24 AUG

Toy News Tuesday editors caught up with Darci Shaw, senior marketing manager at Learning Resources, about her role as a Play Ambassador for The Toy Association’s Genius of Play initiative and how the pandemic allowed her family to reconnect over game nights.

Genius of Play Ambassador Spotlight: Meg Anger, Meg Anger Design

10 AUG

Toy News Tuesday editors spoke with Meg Anger, designer and founder of Meg Anger Design/Infinite Hugs, LLC about her role as a Play Ambassador for The Toy Association’s Genius of Play initiative and how she’s constantly infusing creative play into and outside of her work.

TOTY 2022: Nominations Due August 31

05 AUG

Don’t forget to submit your nominations for The Toy Foundation’s 2022 Toy of the Year (TOTY) Awards by Tuesday, August 31 at midnight (Eastern)!

The Future of The Toy Foundation: A Q&A with Executive Director Pamela Mastrota

03 AUG

Toy News Tuesday editors caught up with The Toy Foundation's Executive Director Pamela Mastrota about her new role at the Foundation and the ongoing evolution of its charitable programs.

STEAM ACCREDITATION PROGRAM FOR TOY INDUSTRY LAUNCHED by The Toy Association & The Good Play Guide™

02 AUG

The Toy Association and the Good Play Guide™ announced today the launch of a brand-new STEAM Accreditation Program for the toy industry that evaluates and certifies STEAM (Science, Technology, Engineering, Arts, and Math) products for children.

Genius of Play Ambassador Spotlight: Laurie Leahey, Senior Editor at aNb Media/TTPM

27 JUL

Toy News Tuesday editors spoke with Laurie Leahey, senior editor of TTPM, about how she is constantly on the hunt for new play ideas and why becoming a Play Ambassador for The Toy Association’s Genius of Play initiative was a natural extension for her.

EdX Education Podcast Features The Genius of Play

16 JUL

Toy professionals are invited to listen in on the latest episode of the “EdX Education in Conversation with …” podcast, which discusses the work of The Genius of Play, the value of play and play-based learning, and play trends in the U.S.

Nominations Open for The Toy Foundation’s 2022 TOTY Awards

Nominations for The Toy Foundation’s 2022 Toy of the Year (TOTY) Awards opened last week, and contenders are already vying to be recognized as the top toys, games, and properties of the year. The deadline to submit products for consideration is August 31.

Genius of Play Ambassador Spotlight: Malte Niebelschuetz, Founder of Shore Buddies

13 JUL

Toy News Tuesday editors caught up with Malte Niebelschuetz, the creator & founder of Shore Buddies, about his new role as a Play Ambassador for The Toy Association’s Genius of Play initiative and why he believes play and sustainability go hand in hand.

Members' Play Resources Featured on Genius of Play Portal Reach Thousands of Families

08 JUL

From Bananagrams to Learning Resources, to PLAYMOBIL and Thames & Kosmos, more than 25 companies have shared engaging play resources with families and educators through The Genius Play’s new Genius Play Portal, which has garnered more than 15,000 pageviews since launching in May.

Take a 'Virtual Recess' with The Genius of Play & Women in Toys

01 JUL

The Toy Association’s Genius of Play initiative is encouraging all play professionals to take a “play break” this summer through a series of weekly virtual events, developed and hosted in partnership with Women in Toys, Licensing, and Entertainment.

Genius of Play Ambassador Spotlight: Sarah Baskin, VP of Marketing Communications at Far Out Toys

29 JUN

Toy News Tuesday editors caught up with Sarah Baskin, vice president of marketing communications at Far Out Toys, about her new role as a Play Ambassador for The Toy Association’s Genius of Play initiative and how the pandemic impacted her family’s own playtime routine.

Toy Foundation Welcomes Pamela Mastrota as Executive Director

28 JUN

The Toy Foundation’s Board of Trustees and The Toy Association are pleased to announce that Pamela Mastrota has joined The Toy Foundation (TTF) as executive director, effective today (June 28).

Bring Summertime Fun to Kids in Underserved Communities: Donate to TTF’s Summer Toy Drive

24 JUN

The Toy Foundation (TTF) is reminding toy manufacturers and distributors there’s still time to donate toys and games to thousands of deserving children this summer.

The Genius of Play to Feature 40 Member Companies in #SummerofPlay Giveaways

21 JUN

The Toy Association’s Genius of Play initiative is helping families recharge all summer long after a tough school year through the power of play and exciting toy giveaways.