News & Stories

The Toy Foundation’s Golf & Give FUNdraiser Tees off LA Fall Preview® on Sept. 9

23 JUN

The Toy Foundation™ invites toy professionals to swing into LA fall previews with a night of networking, friendly competition, and giving back at its Golf & Give FUNdraiser, taking place Tuesday, September 9 at 6 p.m. at Topgolf El Segundo.

‘Play in Bloom’ Giveaway from The Genius of Play™ Reaches 60,000+ Consumers

18 JUN

Twenty-five companies participated in The Genius of Play’s “Play in Bloom” giveaway, reaching more than 60,000 consumers with creative and engaging toys for the spring season.

Toy Foundation Collects $3 Million in Toys for Children in Need to Mark International Day of Play

11 JUN

The Toy Foundation™, the philanthropic arm of The Toy Association™, is joining forces with 15 toy companies to celebrate the second annual International Day of Play on June 11. More than 290,000 brand-new toys and games valued at $3 million will be distributed to children in need across the U.S. and around the world to mark International Day of Play, which aims to drive a global play movement for children everywhere, underscoring the essential role of play in every child’s development, well-being, and education.

The Toy Foundation™ Teams up with Chuck E. Cheese for International Day of Play Fundraiser

27 MAY

The Toy Foundation™ (TTF) is partnering with Chuck E. Cheese to launch a nationwide fundraising initiative in celebration of the second annual International Day of Play on Wednesday, June 11.

The Toy Foundation™ Reveals Strategic Rebrand of Two Programs

22 APR

The Toy Foundation™ (TTF) is proud to announce a strategic rebrand of its two key programs: The Toy Bank and Play Grants are now renamed Toy Chest and Play Fund, respectively.

Celebrate International Day of Play with The Toy Foundation™

14 APR

This International Day of Play, join The Toy Foundation™ (TTF) to bring play to children in need by donating product, launching a cause marketing campaign, or coordinating an employee giving campaign.

The Toy Foundation™ Appoints New Chair and Welcomes Five New Members to Board of Trustees

18 MAR

The Toy Foundation™ (TTF) Board of Trustees appointed Kathleen Campisano, global chief marketing officer & general manager of Beacon Media Group, as chair of the Foundation’s Board of Trustees, on February 28. Campisano, alongside newly appointed Vice Chair Michael Keaton and TTF’s Executive Director Pam Mastrota, will lead the Foundation in implementing aspects of The Toy Association’s three-year action plan to serve and unite members behind philanthropic initiatives that deliver the comfort of play to children when they need it most.

Toy Companies Contribute $1.3 Million to Support Children in Need through The Toy Foundation™

11 MAR

There is immense positive impact when the toy industry unites behind The Toy Foundation™ to deliver the power of play to children when they need it most. Last week, during the 25th Anniversary Toy of the Year® (TOTY®) Awards and throughout Toy Fair®, both held in New York City, $1.3 million in toy donations and financial contributions were generously donated by the toy community in support of children in need around the world.

Top Toys of the Year Announced at the 25th Toy of the Year® Awards

28 FEB

The most creative and innovative toys and games earned top honors at the 25th Anniversary Toy of the Year® (TOTY®) Awards tonight, where nearly 800 toy, play, and youth professionals gathered to celebrate excellence in play, as well as the industry icons inducted into the Toy Industry Hall of Fame. Proceeds from the awards program and event supports The Toy Foundation™ (TTF), the philanthropic arm of The Toy Association™, which delivers play to millions of children when they need it most.

Toy Fair® Kicks off This Weekend in NYC

27 2

Toy Fair® will unveil a world of play at the Javits Center in New York City, where creative toy companies — from startups to billion-dollar global brands — will showcase the latest toys, games, and youth entertainment products that kids and kids-at-heart will be clamoring for this year.

Toy Fair® Exhibitors Invited to Donate Toys & Furniture to The Toy Foundation™ at Show Close

25 FEB

At the close of Toy Fair®, all exhibitors are encouraged to donate products — including toys, games, furniture, and more — to The Toy Foundation™ (TTF), the official charity of the show and philanthropic arm of The Toy Association™. As a turnkey opportunity for exhibitors to support children and families when they need it most, and to simplify moveout, TTF will collect donations of all sizes and products when the show ends on March 4.

Toy Companies are Coming Together at the TOTY® Awards to Deliver Play to Children in Need

18 FEB

At the 25th Toy of the Year® (TOTY®) Awards, companies from all corners of the toy industry will come together to support a shared cause to deliver play to children in need. Taking place February 28 at Cipriani 42nd Street in New York City, the TOTY Awards gala is a critical fundraiser for The Toy Foundation™ (TTF) to sustain and expand its work to deliver toys and fund play-focused grants year-round.

Secure Your Spot: TOTY® Awards Tickets Selling Fast!

14 FEB

Don't miss your chance to attend The Toy Foundation’s (TTF) 25th Anniversary Toy of the Year® (TOTY®) Awards, the industry's most prestigious night honoring the top toys, games, and industry trailblazers and celebrating the toy industry’s collective philanthropy. Tickets are selling fast, so secure your spot to be part of this milestone celebration.

Toy Foundation Response to LA Fires & Opportunities to Show Support at the TOTY® Awards

03 FEB

The Toy Foundation is uniting in-kind and cash donations from the industry to provide comfort and relief to children affected by the Los Angeles fires, including a delivery of 20 pallets of toys to on-the-ground nonprofit partners in Los Angeles.

TOTY Awards to Spotlight the Healing Power of Play in Children’s Hospitals

21 JAN

Event proceeds from the upcoming 25th annual Toy of the Year Awards, taking place February 28 in New York City, will go toward funding play-focused grants at children’s hospitals to benefit 700,000 children by the end of 2025.

Showcase Your Brand with an Ad in the 25th TOTY Awards Program

14 JAN

The 25th Toy of the Year® (TOTY) Awards is one of the biggest nights of the year for the toy industry, and your brand can be a part of it by purchasing ad space in the TOTY Awards program.

Last Chance: TOTY® Awards Voting Closes January 10

02 JAN

The 25th Toy of the Year® (TOTY®) Awards are just a few weeks away, and time is running out to vote to determine which finalists will take home a prestigious award. The winners will be announced at the TOTY Awards ceremony on Friday, February 28.

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Media Inquiries

Erin Wright / Marketing Communications Manager / 646-520-4851