Toy companies are pledging their support of The Toy Foundation’s mission to create a world where every child has access to play by serving as sponsors for the 2026 Toy of the Year® (TOTY®) Awards, taking place Friday, February 13 at Pier Sixty in New York City.

On Giving Tuesday, Toy Association President & CEO Greg Ahearn invites the industry to support The Toy Foundation’s Holiday Gift Catalog. Contributions directly fund toys, comfort kits, and play projects, helping deliver joy and hope to children who need it most.

The Toy Foundation™ (TTF) will receive 100% of the proceeds from the sale of exclusive, limited edition Crazy Aaron’s Thinking Putty mini tins available at select Chuck E. Cheese locations this holiday season.

This holiday giving season, The Toy Foundation™ (TTF) is inspiring new and existing donors to give back to children in need by launching its first-ever Holiday Gift Catalog.

Tickets are now on sale for The Toy Foundation’s 2026 Toy of the Year® (TOTY®) Awards , which will unveil the industry’s top toys, games, and properties, and honor the newest inductees into the Toy Industry Hall of Fame.

The Toy Foundation™ (TTF) will be the beneficiary of a truly one-of-a-kind auction item: a rare Beckett Black Label Pokémon card that Dragon Shield, a global leader in premium trading card game accessories, and Beckett, the premier grading and authentication company for trading cards and collectibles, recently launched to the edge of space.

The unveiling of the TOTY finalists, which represent this year's most sought-after toys across 16 categories of play, coincided with CHITAG's first-ever Wishlist Weekend™, a new holiday tradition that encourages families all across the country to pla

Hosted by and benefiting The Toy Foundation™ (TTF), the TOTY Awards invites companies to showcase their brands and commitment to giving back by serving as an event sponsor.

The finalists for The Toy Foundation’s Toy of the Year® (TOTY®) Awards will be revealed in person at the Chicago Toy & Game Fair (CHITAG) on Saturday, November 8. The announcement will take place during a live press conference at 11:30 a.m. (Central) on the CHITAG main stage, accompanied by a national press release.

Each year, The Toy Foundation™ (TTF) Play Fund opens grant applications for children’s hospitals and health systems nationwide to apply for funding — and TTF is looking for industry partners to financially support the Play Fund in its fifth annual grant cycle. 

The Toy Foundation works year-round to distribute toys to the families and children most impacted by natural disasters. To support these ongoing disaster relief efforts, companies can submit a product donation form to coordinate a free pickup.

As the holiday season approaches, TTF is calling on toy companies to donate product to the Toy Chest and create a magical season for as many children as possible.

This year, The Toy Foundation™ Play Fund distributed $405,000 to 23 children’s hospitals to support a variety of play-focused projects that will benefit more than 245,000 children in need.

The toy community raised nearly half a million dollars to benefit children in need at The Toy Foundation’s Golf & Give FUNdraiser September 9. Held during The Toy Association’s LA Fall Preview Market Weeks, the event welcomed toy professionals for an evening of networking, friendly competition, and giving back at Topgolf in El Segundo.

Tee up with industry friends for an evening of friendly competition, casual networking, and giving back at The Toy Foundation’s Golf & Give FUNdraiser, taking place Tuesday, September 9 at Topgolf El Segundo during The Toy Association’s LA Fall Preview® Market Weeks.

The Toy Foundation’s Golf & Give FUNdraiser at Topgolf El Segundo is just around the corner, taking place Tuesday, September 9 during The Toy Association’s LA Fall Preview® Market Weeks.

The Toy Foundation™ (TTF) is accepting product donations to the Toy Chest for the 2025 back-to-school season.

The deadline is approaching for the toy community to submit their nominations for the 2026 Toy Industry Hall of Fame, the highest honor bestowed upon individuals in the industry. Nominations may be submitted online through Friday, August 8.

The Toy Foundation’s Golf & Give FUNdraiser, taking place Tuesday, September 9 at Topgolf El Segundo during The Toy Association’s LA Fall Preview® Market Weeks, will raise critical funds to bring comfort, play, and healing to children impacted by crisis.

Nominations are officially open for the 26th Toy of the Year® (TOTY®) Awards, taking place February 13, 2026 at Pier Sixty in New York City. Toy companies, inventors, and other industry representatives are invited to submit their top products and entertainment brands by August 27, 2025 for consideration across 16 categories.

In response to the devastating floods in Texas, The Toy Foundation™ (TTF) is activating an emergency, industry-wide call for product donations and financial contributions to bring comfort and play to the children and families impacted.

The toy community is invited to submit nominees for induction into the 2026 Toy Industry Hall of Fame.

The Toy Foundation™ invites toy professionals to swing into LA fall previews with a night of networking, friendly competition, and giving back at its Golf & Give FUNdraiser, taking place Tuesday, September 9 at 6 p.m. at Topgolf El Segundo.

Twenty-five companies participated in The Genius of Play’s “Play in Bloom” giveaway, reaching more than 60,000 consumers with creative and engaging toys for the spring season.