Since launching in May, thousands of families and educators have accessed The Genius of Play’s Genius Play Portal, which features engaging play resources from more than 30 Toy Association member companies such as PunkinFutz, LeapFrog, Arckit, KidKraft, and Playtime by Eimmee.

Nearly half of adults say they are living out their childhood dream jobs, according to new research commissioned by The Genius of Play and conducted by OnePoll.

The Toy Association’s The Genius of Play encouraged thousands of families to relax and play together all summer long through its #SummerofPlay sweepstakes, which ran from mid-June through August and garnered the most entries of any Genius of Play campaign to date.

This summer, toy and play professionals ​took 15-minute “play breaks” every Tuesday ​during the toy industry’s first-ever series of Virtual Recess sessions, hosted by The Toy Association in collaboration with Women In Toys.

Toy News Tuesday editors caught up with Darci Shaw, senior marketing manager at Learning Resources, about her role as a Play Ambassador for The Toy Association’s Genius of Play initiative and how the pandemic allowed her family to reconnect over game nights.

Toy News Tuesday editors spoke with Meg Anger, designer and founder of Meg Anger Design/Infinite Hugs, LLC about her role as a Play Ambassador for The Toy Association’s Genius of Play initiative and how she’s constantly infusing creative play into and outside of her work.

Don’t forget to submit your nominations for The Toy Foundation’s 2022 Toy of the Year (TOTY) Awards by Tuesday, August 31 at midnight (Eastern)!

Toy News Tuesday editors caught up with The Toy Foundation's Executive Director Pamela Mastrota about her new role at the Foundation and the ongoing evolution of its charitable programs.

The Toy Association and the Good Play Guide™ announced today the launch of a brand-new STEAM Accreditation Program for the toy industry that evaluates and certifies STEAM (Science, Technology, Engineering, Arts, and Math) products for children.

Toy News Tuesday editors spoke with Laurie Leahey, senior editor of TTPM, about how she is constantly on the hunt for new play ideas and why becoming a Play Ambassador for The Toy Association’s Genius of Play initiative was a natural extension for her.