News & Press

Latest Foundation News

Ukraine Relief Campaign Partner Spotlight: Convoy of Hope

16 MAY

The Toy Foundation is supporting Convoy of Hope, a nonprofit humanitarian organization with a passion to feed the world through children’s feeding initiatives, community outreach, and disaster response.

Feature Your Toys in The Genius of Play’s Summer Giveaway (May 20 Deadline)

09 MAY

As many U.S. families prepare to take their first big getaways after two years of travel limitations, The Genius of Play is launching its “The Great Play Escape” giveaway to feature travel-ready and travel-themed toys and games families can escape with all summer long.

Ukraine Relief Campaign Partner Spotlight: KIDDISVIT

05 MAY

The Toy Foundation (TTF) and global play community has raised more than $3.8 million in monetary and product donations that are being distributed to local Ukrainian and international nonprofit organizations to support their ongoing humanitarian efforts for Ukrainian refugees.

Donations to The Toy Foundation’s Campaign Bring Comfort to Ukrainian Refugee Children and Families

03 MAY

Through the generosity of its toy family donors, The Toy Foundation has shipped more than 170,000 toys to Ukrainian children and made $350,000 in cash grants to refugee programs in Ukraine and Europe to date.

The Toy Foundation and Crazy Aaron’s Offer a Special Discount for ‘Play it Forward’ Thinking Putty

26 APR

The Toy Foundation and Crazy Aaron’s have announced a special 20% discount code, TOYFNDN20, for the play community to use when purchasing the Play it Forward Thinking Putty®.

Toy of the Year Awards to Take Place September ’22 in Conjunction with Preview & Holiday Market

12 APR

The Toy Foundation announced the next Toy of the Year (TOTY) Awards will be held September 20, 2022 at The Toy Association’s 2023 Preview & 2022 Holiday Market, which is taking place at the Dallas Market Center September 20 to 22.

The Genius of Play Showcases 24 Companies Promoting a Better World this Spring

11 APR

Toys are more than just fun; they can also be tools for the greater good. Now through May, The Genius of Play's “Play for Good” campaign is shining a spotlight on toys that are sustainably produced, environmentally friendly, and focus on social justice issues.

The Toy Foundation Welcomes Four New Members to its Board of Trustees

11 APR

The Toy Foundation (TTF) welcomes four new members to its Board of Trustees to help further its philanthropic mission to serve and support children locally and around the world.

The Toy Foundation Discusses Aid for Ukrainian Children on Power Kid Podcast

08 APR

The Toy Foundation’s Executive Director Pamela Mastrota and Chair of the Board Andy Weiner joined the Power Kid Podcast this week to discuss the Foundation’s current relief efforts to support Ukrainian children and families.

Crazy Aaron’s and The Toy Foundation Launch Limited-Edition Thinking Putty to Support Ukraine

05 APR

Crazy Aaron’s, the creators of innovative products that inspire curiosity, launches a limited-edition Play it Forward Thinking Putty® in partnership with The Toy Foundation (TTF) where all proceeds will directly support the millions of children and families impacted by the humanitarian crisis in Ukraine.

40+ New Genius of Play Ambassadors to Help Spread Importance of Play

18 MAR

The Toy Association’s Genius of Play initiative is excited to announce 43 new toy and educational professionals have joined the ranks of its Genius of Play Ambassador program to help promote the benefits of play for all ages.

Members Committed to Assisting Ukrainian Families Amid Crisis

15 MAR

The toy community has continued to come together to support the millions of displaced Ukrainian children and families impacted by the ongoing humanitarian crisis.

Play Community Raises $1.8 Million to Date for Toy Foundation Relief Fund for Ukrainian Children

08 MAR

As The Toy Foundation (TTF) continues to gather monetary and product donations to aid the millions of children and families impacted by the crisis in the Ukraine, the global play community has already generated $1.8 million to date for TTF’s relief fund.

Hassenfeld Leads Toy Foundation Campaign for Ukrainian Children

01 MAR

The Toy Foundation (TTF) is calling on the global play community to bring comfort and aid to the thousands of children and families impacted by the large-scale humanitarian crisis currently unfolding in Ukraine.

Feature Your Socially Conscious & Eco-Friendly Playthings in The Genius of Play’s Spring Campaign

24 FEB

With families looking to be more eco and socially conscious in the products they purchase, The Genius of Play’s upcoming ‘Play for Good’ campaign will promote playthings that are sustainably produced, environmentally friendly, and focus on social justice issues. The promotional opportunity is free and open exclusively to Toy Association members.

Toy Foundation Announces 2022 Toy of the Year Award Winners

18 FEB

Toy history was made when The Toy Foundation unveiled the winners for the prestigious 22nd annual Toy of the Year Awards (TOTY) during a virtual event attended by play professionals and toy fans from around the world.