News & Press

Latest Foundation News

The Toy Foundation Invites Dallas Exhibitors to Donate to The Toy Bank

11 AUG

The Toy Foundation (TTF) invites companies exhibiting at The Toy Association’s 2023 Preview & 2022 Holiday Market to donate their toys and games to The Toy Bank™ at the show’s close on September 22.

Barnes & Nobles Looks for New Discoveries at Preview & Holiday Market


From games and ride-ons to educational and sustainably sourced toys, the range of playthings that will be on display at The Toy Association’s 2023 Preview & Holiday Market is far-reaching and for buyers that means endless opportunities. Buyer registration is now open.

Toy Association’s Adrienne Appell Joins People of Play Panel to Talk TOTY Awards on August 18

03 AUG

Adrienne Appell, executive vice president of marketing communications of The Toy Association, will participate in a People of Play (POP) webinar on Thursday, August 18 that will highlight various industry award programs including The Toy Foundation’s esteemed Toy of the Year (TOTY) Awards.

The Toy Foundation Unveils DEI Program Agenda for Preview & Holiday Market

02 AUG

The Toy Foundation (TTF) has unveiled the agenda for its Diversity, Equity and Inclusion (DEI) Program, sponsored by Jazwares, which will take place during The Toy Association’s 2023 Preview & 2022 Holiday Market and is open to show attendees, young professionals, and students.

Toy Foundation Thanks TOTY Awards & Dallas Program Sponsors

02 AUG

The Toy Foundation (TTF) is proud to announce the initial lineup of sponsors for the upcoming Toy of the Year (TOTY) Awards and additional programming initiatives taking place during the Toy Association’s 2023 Preview & 2022 Holiday Market, to be held September 20 to 22 in Dallas, TX.

25 STEAM Toys Top Toy Association’s “Back to School“ Shopping List for Parents

01 AUG

The Toy Association today unveiled its “Back to School STEAM Toy Shopping List,” which includes 25 officially accredited STEAM (science, technology, engineering, arts, and math) toys that will support learning for kids of all ages during the upcoming academic year. Families can shop the list of toys, which includes top-of-the-line coding and construction kits, as well as activities that engage kids in life sciences, mathematics, music composition, and more.

How Play is Helping Sick Children Cope: TOTY Awards to Highlight Play Grants Program

26 JUL

At the Toy of the Year Awards (TOTY) this fall, The Toy Foundation (TTF) will share the overwhelmingly positive impact of its Children’s Hospital Play Grants program and outline the new play projects TTF will fund in 2022 to help hospitalized children and their families cope.

The Toy Foundation Delivers an Additional $1.5 Million in Aid to Ukrainian Refugees

19 JUL

Thanks to the ongoing generosity of the global play community, TTF is distributing an additional $1 million in toys and $500,000 in cash grants to refugee programs in Ukraine and surrounding European countries.

The Genius of Play Featured on 'Minimalist Moms' Podcast

12 JUL

The Genius of Play was featured on the “Minimalist Moms Podcast,” reaching thousands of moms aspiring to live more minimal, mindful lifestyles with resources and tips to encourage families to play together.

Make Plans to Play with The Genius of Play & WiT on Tuesdays

06 JUL

As summer gets underway, The Genius of Play is reminding toy professionals to set aside 30 minutes every Tuesday through the end of July for a “play break.”

72 Hours Left to Submit Your Toys for TOTY

05 JUL

Don’t miss your chance submit your company’s must-have toys, games, and properties to The Toy Foundation’s (TTF) Toy of the Year (TOTY) Awards. Nominations close Friday, July 8 at 11:59 p.m. (Eastern).

The Toy Foundation Opens Applications for Children’s Hospital Play Grants

05 JUL

The Toy Foundation (TTF) has announced its Children’s Hospital Play Grants program will return for a second year and is now accepting applications from hospitals seeking play-related projects and activities in 2022/2023.

Ukraine Relief Campaign Partner Spotlight: Plast – National Scout Organization of Ukraine

30 JUN

One of the local Ukraine nonprofits supported by The Toy Foundation is Plast – National Scout Organization of Ukraine (Plast), a voluntary and independent all-Ukrainian youth organization providing on-the-ground relief for millions of children and families in need.

Don’t Miss Out on Submitting Your TOTY Nominations

28 JUN

Companies, inventors and other industry representatives that wish to nominate their product(s) have until Friday, July 8 to complete their submission.

The Toy Foundation Partners with the Toy Insider for Sweet Suite Event

28 JUN

The Toy Foundation (TTF) announced it will serve as the Official Nonprofit Partner of Sweet Suite, hosted by the Toy Insider, taking place on July 13 in New York City.

Op-ed from Anne Carrihill, TOTY Chair: Join us in Dallas!

28 JUN

Anne Carrihill, Toy of the Year (TOTY) Committee chair and general manager & category leader for toys and games at Amazon, shares why the TOTYs on September 20th will be a can’t-miss event to support the industry and children in need everywhere.

Hasbro, Jazwares, Paramount and Target to Headline The Toy Foundation’s DEI Program in Dallas

21 JUN

The Toy Foundation (TTF) is delighted to announce Hasbro, Jazwares, Paramount, and Target will headline a brand new Diversity, Equity and Inclusion (DEI) program for students, young professionals and the toy industry on September 21 during The Toy Association’s 2023 Preview & 2022 Holiday Market in Dallas.

The Genius of Play’s Summer Giveaway to Feature 26 Member Companies

21 JUN

With summer vacation just around the corner, The Genius of Play’s “The Great Play Escape” campaign will feature travel-ready and travel-themed toys across its Facebook and Instagram channels to inspire families to play, whether they are heading off on a trip or spending time at home.

Toy Association’s Fall Marketplace to Welcome Global Audience

17 JUN

Attendee registration for the 2023 Preview & 2022 Holiday Market, taking place September 20 to 22 in Dallas, Texas, opened a little over two weeks ago, and retailers from around the world are already signing up to take advantage of the show.

Walmart, Target, Amazon & More Commit to Fall Show in Dallas

10 JUN

The Toy Association’s first in-person tradeshow since February 2020 is taking place this fall in Dallas, and schedules are already filling up quickly.

Genius of Play’s ‘Play for Good’ Campaign Engages Thousands of Families

10 JUN

The Genius of Play recently held a successful “Play for Good” social media campaign, reaching over 115,000 families on Facebook and Instagram. Featuring products from 24 Toy Association members, the campaign focused on toys that are sustainably produced, environmentally friendly, and focus on social justice issues.

The Toy Foundation Brings Exciting New Programming to Dallas

07 JUN

In conjunction with The Toy Association’s 2023 Preview & 2022 Holiday Market, The Toy Foundation (TTF) is hosting a variety of new and engaging programs and initiatives centered on the power of play, and the play community is invited to get involved.

Just Play and The Toy Foundation Partner to Launch Special Edition Slinky® for Ukraine

07 JUN

Just Play, a leading global consumer products company, announced the release of a Ukraine Relief Special Edition Slinky® in partnership with The Toy Foundation (TTF) to provide humanitarian aid for Ukrainian children and families.

TOTY Nominations Open Tomorrow (June 1)

31 MAY

The Toy Foundation (TTF) is inviting the play community to submit their must-have holiday toys, games, and properties for the Toy of the Year (TOTY) Awards – also known as the “Oscars” of the toy industry.

The Toy Association’s Anna Yudina Discusses The Genius of Play at ACD Games Day

30 MAY

The Toy Association’s Anna Yudina, senior director of marketing initiatives, led a presentation during ACD Games Day on the value-add of the Association’s Genius of Play and STEAM initiatives, which continue to provide manufacturers, retailers, and others in the play community with resources to help their businesses grow.