The Toy Foundation (TTF), a 501(c)(3) children’s charity and the philanthropic arm of The Toy Association, announced it has proudly selected ChizSix Marketing & Media as its Agency of Record.

For 20 years, The Toy Foundation’s (TTF) Toy Bank program has served as a resource for the toy industry to donate toys, clothing, accessories, and more to millions of children in need. As the industry continues to evolve, The Toy Bank is changing alongside it to be your turnkey solution to manage corporate social responsibility (CSR) programs and excess inventory issues all year long.

The Toy Association’s Anna Yudina, senior director of marketing initiatives, led a presentation during the National Afterschool Association Convention this week on how educators can leverage play and toys to foster STEAM learning in the classroom. During the presentation, Yudina showcased the importance of incorporating STEAM toys into educational programs, highlighting several Toy Association-accredited products.

Newly appointed Toy Foundation Chair, Andy Quartin, CEO of Thames & Kosmos, discusses TTF’s recently refined mission to be the uniting force for the collective philanthropy of the toy industry and how it plans to deliver on this promise.

Nearly 30 play professionals from North America, Europe, and Asia participated in The Genius of Play's first-ever networking hour last Thursday, March 16, successfully bringing together the initiative’s Play Ambassadors to share their knowledge and expertise from their respective fields related to play.

The Toy Foundation (TTF) announced yesterday the appointment of Andy Quartin, CEO of Thames & Kosmos, LLC, as Chair of the Foundation’s Board of Trustees and Kathleen Campisano, global chief marketing officer & general manager of Beacon Media Group, as Vice Chair.

Now in its third year, The Toy Foundation’s (TTF) Children’s Hospital Play Grants program is calling on the support and engagement from companies of all sizes to help broaden and deepen the toy industry’s commitment to deliver the healing power of play to children in pediatric care.

The deadline for play professionals to apply for The Genius of Play Ambassador program closes this Friday, March 10.

The Toy Foundation (TTF) is hosting a first-of-its-kind meeting of toy industry philanthropic and corporate social responsibility (CSR) leaders on Tuesday, March 14.

The Toy Foundation (TTF) engaged the next generation of potential toy industry leaders through a pilot case study program presented to business students at the University of Maryland (UMD).

The Genius of Play is preparing to launch its “Great Toybox Refresh” giveaway, which encourages families to discover joy through mindful, creative, and screen-free play, while also offering an opportunity to refresh their toy collections with engaging and educational options.

The toy industry donated more than 750,000 toys, valued at $10.2 million, to The Toy Foundation's (TTF) Toy Bank in 2022, a 400% increase in toys from the previous year. Thanks to all the companies that have donated in 2022 and in previous years, The Toy Bank has delivered nearly $286 million in toys to almost 31 million children around the world.

In anticipation of the toy industry’s collective interest in responding to the devastating earthquake in Turkey and Syria, The Toy Foundation (TTF) has secured partners for toy donation deliveries and direct financial aid to on-the-ground organizations.

It’s the season for spreading love and The Genius of Play is celebrating with a Valentine’s Day-themed giveaway from February 1 to 14 on Facebook and Instagram.

Are you a toy professional who wants to help promote the benefits of play for all ages? If so, The Genius of Play invites you to apply for The Genius of Play Ambassador program.