In response to the devastating floods in Texas, The Toy Foundation™ (TTF) is activating an emergency, industry-wide call for product donations and financial contributions to bring comfort and play to the children and families impacted.

The toy community is invited to submit nominees for induction into the 2026 Toy Industry Hall of Fame.

The Toy Foundation™ invites toy professionals to swing into LA fall previews with a night of networking, friendly competition, and giving back at its Golf & Give FUNdraiser, taking place Tuesday, September 9 at 6 p.m. at Topgolf El Segundo.

Twenty-five companies participated in The Genius of Play’s “Play in Bloom” giveaway, reaching more than 60,000 consumers with creative and engaging toys for the spring season.

The Toy Foundation™, the philanthropic arm of The Toy Association™, is joining forces with 15 toy companies to celebrate the second annual International Day of Play on June 11. More than 290,000 brand-new toys and games valued at $3 million will be distributed to children in need across the U.S. and around the world to mark International Day of Play, which aims to drive a global play movement for children everywhere, underscoring the essential role of play in every child’s development, well-being, and education.

The Toy Foundation™ (TTF) is partnering with Chuck E. Cheese to launch a nationwide fundraising initiative in celebration of the second annual International Day of Play on Wednesday, June 11.

The Toy Foundation™ (TTF) is proud to announce a strategic rebrand of its two key programs: The Toy Bank and Play Grants are now renamed Toy Chest and Play Fund, respectively.

This International Day of Play, join The Toy Foundation™ (TTF) to bring play to children in need by donating product, launching a cause marketing campaign, or coordinating an employee giving campaign.

The Toy Foundation™ (TTF) Board of Trustees appointed Kathleen Campisano, global chief marketing officer & general manager of Beacon Media Group, as chair of the Foundation’s Board of Trustees, on February 28. Campisano, alongside newly appointed Vice Chair Michael Keaton and TTF’s Executive Director Pam Mastrota, will lead the Foundation in implementing aspects of The Toy Association’s three-year action plan to serve and unite members behind philanthropic initiatives that deliver the comfort of play to children when they need it most.

There is immense positive impact when the toy industry unites behind The Toy Foundation™ to deliver the power of play to children when they need it most. Last week, during the 25th Anniversary Toy of the Year® (TOTY®) Awards and throughout Toy Fair®, both held in New York City, $1.3 million in toy donations and financial contributions were generously donated by the toy community in support of children in need around the world.

The most creative and innovative toys and games earned top honors at the 25th Anniversary Toy of the Year® (TOTY®) Awards tonight, where nearly 800 toy, play, and youth professionals gathered to celebrate excellence in play, as well as the industry icons inducted into the Toy Industry Hall of Fame. Proceeds from the awards program and event supports The Toy Foundation™ (TTF), the philanthropic arm of The Toy Association™, which delivers play to millions of children when they need it most.

Toy Fair® will unveil a world of play at the Javits Center in New York City, where creative toy companies — from startups to billion-dollar global brands — will showcase the latest toys, games, and youth entertainment products that kids and kids-at-heart will be clamoring for this year.

At the close of Toy Fair®, all exhibitors are encouraged to donate products — including toys, games, furniture, and more — to The Toy Foundation™ (TTF), the official charity of the show and philanthropic arm of The Toy Association™. As a turnkey opportunity for exhibitors to support children and families when they need it most, and to simplify moveout, TTF will collect donations of all sizes and products when the show ends on March 4.

At the 25th Toy of the Year® (TOTY®) Awards, companies from all corners of the toy industry will come together to support a shared cause to deliver play to children in need. Taking place February 28 at Cipriani 42nd Street in New York City, the TOTY Awards gala is a critical fundraiser for The Toy Foundation™ (TTF) to sustain and expand its work to deliver toys and fund play-focused grants year-round.

Don't miss your chance to attend The Toy Foundation’s (TTF) 25th Anniversary Toy of the Year® (TOTY®) Awards, the industry's most prestigious night honoring the top toys, games, and industry trailblazers and celebrating the toy industry’s collective philanthropy. Tickets are selling fast, so secure your spot to be part of this milestone celebration.

The Toy Foundation is uniting in-kind and cash donations from the industry to provide comfort and relief to children affected by the Los Angeles fires, including a delivery of 20 pallets of toys to on-the-ground nonprofit partners in Los Angeles.

Event proceeds from the upcoming 25th annual Toy of the Year Awards, taking place February 28 in New York City, will go toward funding play-focused grants at children’s hospitals to benefit 700,000 children by the end of 2025.