News & Press

Latest Foundation News

Thank You for an Exceptional Week in Dallas!

29 SEP

The Toy Foundation (TTF) and its Board of Trustees are grateful for the industry’s support of the Toy of the Year (TOTY) Awards and additional TTF programming, including our inaugural Diversity, Equity & Inclusion (DEI) Program and return of a wide-scale Toy Bank collection from toy show exhibitors in Dallas. Collectively, more than $850,000 was raised to help TTF deliver the benefits of play to children in need.

Toy Foundation’s Dallas Events Raise More Than $850,000 to Deliver Play to Children in Need

27 SEP

Last week, the toy industry gathered in Dallas at The Toy Association’s 2023 Preview & 2022 Holiday Market with hundreds attending The Toy Foundation (TTF)’s onsite events in support of its mission to deliver the extraordinary benefits of play to children in need. The events highlighted the philanthropy of the toy industry while raising more than $850,000 in cash, in-kind, and product donations to help TTF deliver the benefits of play to children in need.

The Toy Foundation Hosts DEI Program Tomorrow at Preview & Holiday Market

20 SEP

The Toy Foundation invites all 2023 Preview & 2022 Holiday Market attendees, young professionals, and students to attend its Diversity, Equity and Inclusion (DEI) Program, sponsored by Jazwares, tomorrow on September 21.

The Toy Foundation’s Toy of the Year (TOTY) Awards Celebrate Top Toys & Games

20 SEP

After two years of celebrating virtually, hundreds from the toy community reunited in Dallas, TX tonight for the much-anticipated Toy of the Year (TOTY) Awards & Celebration, where the top toys and games of the year were named.

Power of Play: Amazon Supports Toy Foundation’s Toy Bank Collection to Aid Dallas Children in Need

19 SEP

All Preview & Holiday Market exhibitors are invited to donate to The Toy Foundation’s Toy Bank collection, sponsored by Amazon, and gift toys to local Dallas children in time for the holidays.

Dallas Exhibitors: The Toy Foundation Is Accepting Donations for The Toy Bank

19 SEP

The Toy Foundation (TTF) invites companies exhibiting at The Toy Association’s 2023 Preview & 2022 Holiday Market to donate their toys and games to The Toy Bank at the show’s close on September 22.

Genius of Play’s ‘The Great Play Escape’ Highlights Nearly 100 Products to Consumers

07 SEP

Twenty-six Toy Association members participated in The Genius of Play’s “The Great Play Escape” giveaway, reaching nearly 100,000 consumers with fun toy ideas that helped fuel escapism through play over the summer, whether physical or imaginary.

The Toy Foundation Supports Mattel in Delivering Compassion and Play to Improve Pediatric Care

30 AUG

At the Toy of the Year (TOTY) Awards on September 20 in Dallas, Texas, Mattel will serve as the Presenting Sponsor of the Children’s Hospital Play Grants program.

Cast Your TOTY Vote by September 2!

23 AUG

Don’t miss your chance to have a say in which toys, games, and properties will take home a Toy of the Year (TOTY) Award this fall. Vote for your favorite toys through September 2, 2022.

Toy Foundation Invites Young Professionals to DEI Program in Dallas

23 AUG

The Toy Foundation (TTF) is inviting young toy professionals to attend its Diversity, Equity and Inclusion (DEI) Program, sponsored by Jazwares, which will take place during The Toy Association’s 2023 Preview & 2022 Holiday Market on September 21 on the 12th floor of the Dallas Market Center.

Toy Foundation Supports Jazwares' Internship Experience Centered on Diversity

16 AUG

Aimed at uniting the toy industry behind the shared goal of becoming more diverse, equitable, and inclusive in all that it does and everyone it serves (customers, employees, and suppliers), The Toy Foundation (TTF) is facilitating internship and educational programs that introduce diverse young talent to the industry.

The Toy Foundation Announces Toy of the Year (TOTY) Awards Finalists

15 AUG

A magical crystal ball, a giant pyramid climbing tower, and the most diverse assortment of dolls ever are among the 122 innovative finalists for this September’s Toy of the Year (TOTY) Awards.

Media & Product Promotion Opportunities in Dallas

12 AUG

The Toy Association’s 2023 Preview & 2022 Holiday Market in Dallas, TX marks the first time that press and influencers are widely invited to attend the Dallas toy show, with many exhibitors offering both a sneak peek at toys in the works for 2023 and highlighting hot toys that will be on shelf for Q4 of this year.

The Toy Foundation Invites Dallas Exhibitors to Donate to The Toy Bank

11 AUG

The Toy Foundation (TTF) invites companies exhibiting at The Toy Association’s 2023 Preview & 2022 Holiday Market to donate their toys and games to The Toy Bank™ at the show’s close on September 22.

Barnes & Nobles Looks for New Discoveries at Preview & Holiday Market

8 AUG

From games and ride-ons to educational and sustainably sourced toys, the range of playthings that will be on display at The Toy Association’s 2023 Preview & Holiday Market is far-reaching and for buyers that means endless opportunities. Buyer registration is now open.

Toy Association’s Adrienne Appell Joins People of Play Panel to Talk TOTY Awards on August 18

03 AUG

Adrienne Appell, executive vice president of marketing communications of The Toy Association, will participate in a People of Play (POP) webinar on Thursday, August 18 that will highlight various industry award programs including The Toy Foundation’s esteemed Toy of the Year (TOTY) Awards.

The Toy Foundation Unveils DEI Program Agenda for Preview & Holiday Market

02 AUG

The Toy Foundation (TTF) has unveiled the agenda for its Diversity, Equity and Inclusion (DEI) Program, sponsored by Jazwares, which will take place during The Toy Association’s 2023 Preview & 2022 Holiday Market and is open to show attendees, young professionals, and students.

Toy Foundation Thanks TOTY Awards & Dallas Program Sponsors

02 AUG

The Toy Foundation (TTF) is proud to announce the initial lineup of sponsors for the upcoming Toy of the Year (TOTY) Awards and additional programming initiatives taking place during the Toy Association’s 2023 Preview & 2022 Holiday Market, to be held September 20 to 22 in Dallas, TX.

25 STEAM Toys Top Toy Association’s “Back to School“ Shopping List for Parents

01 AUG

The Toy Association today unveiled its “Back to School STEAM Toy Shopping List,” which includes 25 officially accredited STEAM (science, technology, engineering, arts, and math) toys that will support learning for kids of all ages during the upcoming academic year. Families can shop the list of toys, which includes top-of-the-line coding and construction kits, as well as activities that engage kids in life sciences, mathematics, music composition, and more.

How Play is Helping Sick Children Cope: TOTY Awards to Highlight Play Grants Program

26 JUL

At the Toy of the Year Awards (TOTY) this fall, The Toy Foundation (TTF) will share the overwhelmingly positive impact of its Children’s Hospital Play Grants program and outline the new play projects TTF will fund in 2022 to help hospitalized children and their families cope.

The Toy Foundation Delivers an Additional $1.5 Million in Aid to Ukrainian Refugees

19 JUL

Thanks to the ongoing generosity of the global play community, TTF is distributing an additional $1 million in toys and $500,000 in cash grants to refugee programs in Ukraine and surrounding European countries.

The Genius of Play Featured on 'Minimalist Moms' Podcast

12 JUL

The Genius of Play was featured on the “Minimalist Moms Podcast,” reaching thousands of moms aspiring to live more minimal, mindful lifestyles with resources and tips to encourage families to play together.

Make Plans to Play with The Genius of Play & WiT on Tuesdays

06 JUL

As summer gets underway, The Genius of Play is reminding toy professionals to set aside 30 minutes every Tuesday through the end of July for a “play break.”

72 Hours Left to Submit Your Toys for TOTY

05 JUL

Don’t miss your chance submit your company’s must-have toys, games, and properties to The Toy Foundation’s (TTF) Toy of the Year (TOTY) Awards. Nominations close Friday, July 8 at 11:59 p.m. (Eastern).

The Toy Foundation Opens Applications for Children’s Hospital Play Grants

05 JUL

The Toy Foundation (TTF) has announced its Children’s Hospital Play Grants program will return for a second year and is now accepting applications from hospitals seeking play-related projects and activities in 2022/2023.