News & Press

Latest Foundation News

Exhibitors Invited to Donate Toys & Games to The Toy Bank℠ at Toy Fair®’s Close

19 SEP

The Toy Foundation™ (TTF) invites Toy Fair® exhibitors to donate toys and games from their booth to The Toy Bank℠ at the show’s close on Tuesday, October 3. Not only does donating product simplify the move-out process, but it will also help deliver the joy of play to more than 50,000 children in need.

TOTY® Awards and Toy Fair® to Spotlight Diverse Students’ Passion for Play

12 SEP

The next generation of toy industry leaders will be well represented at the Toy of the Year® (TOTY®) Awards and Toy Fair® this year, with students from Baruch College, Fashion Institute of Technology, New York University, and University of Maryland in attendance as part of The Toy Foundation™’s (TTF) curated DEI agenda at both events.

Anticipation for the TOTY® Awards Grows as Lynda Lopez Joins as Emcee

11 SEP

The Toy Foundation™’s (TTF) Toy of the Year® (TOTY®) Awards, taking place September 29 at Cipriani 42nd Street, will be emceed by Emmy-winning journalist, Lynda Lopez, adding to the excitement of the evening.

Your Donations Make a Difference! TOTY® Awards to Showcase the Impact of Your Toy Bank

05 SEP

Representatives from Metro World Child, and the children and families they serve, will join the industry at the Toy of the Year® Awards, taking place September 29 at Cipriani 42nd Street, to share the powerful impact of your donations. Purchase tickets to attend the industry’s biggest party of the year and meet the Metro World Child team.

Last Chance: TOTY Awards® Voting Closes September 8

05 SEP

| The Toy of the Year® (TOTY®) Awards are less than one month away, and now it’s time to vote to determine which finalists will take home a prestigious award. Voting is open through Friday, September 8.

TOTY® Awards will Spotlight the Impact of Children’s Hospital Play Grants with Bronx Hospital

29 AUG

TTF’s Children’s Hospital Play Grants program works year round to deliver the extraordinary benefits of play to hospitalized children. At the Toy of the Year® Awards, taking place September 29 at Cipriani 42nd Street, TTF and its mission partner, Children’s Hospital at Montefiore, will share the impact of the program and opportunities to get involved.

The Toy Foundation™ Secures Product Donation Channels for Maui Wildfire Relief

22 AUG

In response to the devastating wildfires on the Hawaiian island of Maui, The Toy Foundation™ (TTF) has secured on-the-ground delivery partners for the toy industry to collectively support those affected with the comfort of new toys and other essential items.

Melissa & Doug Salute Hall of Fame Inductees with Tribute Scholarships

21 AUG

In celebration of their leadership and commitment to the future of the toy industry, The Toy Foundation™ (TTF) is pleased to announce that this year’s Toy Industry Hall of Fame inductees will be honored with tribute scholarships that will be awarded to outstanding college and university students, allowing them to attend the Toy of the Year® (TOTY®) Awards and Toy Fair®.

The Toy Foundation™ Reveals the 2023 Toy of the Year® Awards Finalists

21 AUG

An animated game to create movie magic, an activity table to drop musical beets, and an 8-foot inflatable obstacle course to spark endless outdoor fun are among the inventive finalists for the prestigious Toy of the Year® (TOTY®) Awards. Today, The Toy Foundation™ (TTF) announced the top 122 toys, games, and properties across 17 product categories (listed below) that are advancing the world of play.

DEI Pipeline Program Culminates at the TOTY® Awards and Toy Fair® with Content-Rich Agenda

08 AUG

The Toy Foundation™’s (TTF) unveiled its Diversity, Equity and Inclusion (DEI) agenda for students and industry professionals attending the Toy of the Year® (TOTY®) Awards and Toy Fair®.

The Genius of Play™ Spotlights Members’ Educational Products for STEAM-Themed Giveaway

01 AUG

As the summer is coming to a close, The Genius of Play™ is helping consumers ramp up educational play with its “Ready, Set, STEAM Toy Giveaway,” spotlighting 15 products from The Toy Association’s just-announced “Back to School STEAM Toy Shopping List.”

Children’s Hospital Grantees Report Funding has been Invaluable in Providing Play to Improve Care

26 JUL

Play-focused coping kits, inclusive toys and books, and medical-themed educational board games are among the play projects The Toy Foundation™’s (TTF) Children’s Hospital Play Grants program has funded to improve pediatric care at hospitals nationwide. Play projects are in-kind services where hospitals are reliant on external funding or donations to provide to children and their families, and TTF’s grants help fill these funding and resource gaps.

Amazon, Mattel, Spin Master, & More Top Brands Take Center Stage at the TOTY® Awards

18 JUL

As enthusiasm builds for the biggest night in the toy community, companies from all corners of the industry are excitedly uniting to support the Toy of the Year® (TOTY®) Awards and its mission to deliver the extraordinary benefits of play to children in need. The Toy Foundation™ (TTF) is proud to announce the initial lineup of sponsors.

‘The Great Toybox Refresh’ Giveaway from The Genius of Play™ Reaches 156,000+ Consumers

14 JUL

Forty Toy Association members participated in The Genius of Play™’s “The Great Toybox Refresh” giveaway, reaching more than 156,000 consumers with fun toys that promote screen-free play.

Online Auction Delivers Play to Attendees at the TOTY® Awards & Toy Fair®

11 JUL

A reflection of the fun, creativity, and imagination of our industry, the new Toy of the Year® (TOTY®) Awards auction, hosted by The Toy Foundation™ (TTF), will feature a unique selection of highly collectible, one-of-a-kind products and experiences. Available for online bidding by TOTY Awards guests, Toy Fair® attendees, and toy enthusiasts around the world, all auction proceeds will go to a great cause delivering play to children in need.

Purchase Your Tickets for the TOTY® Awards on September 29

06 JUL

Kick off your week at Toy Fair® by joining The Toy Foundation™ (TTF) at the Toy of the Year® (TOTY®) Awards, taking place September 29 at Cipriani’s 42nd Street. Featuring a headline performance from Grammy Award-winning artist Wyclef Jean, the event will be an unforgettable night celebrating the very best in the toy industry and fundraising to deliver play to children in need.

The Best Brands in the Industry Unite at the TOTY® Awards to Deliver Play to Children in Need

27 JUN

No matter how large or small your toy company is, you have the opportunity to make a difference in a child’s life at the Toy of the Year® (TOTY®) Awards. The ultimate fundraiser for The Toy Foundation™ (TTF), every award submission, sponsorship, and ticket purchase greatly support TTF’s work to deliver the extraordinary benefits of play to children in need and your participation is crucial.