News & Stories

R&R Games Hires Social Media Manager from The Toy Foundation’s Talent Pipeline Program

05 APR

Gem Miller and Frank DiLorenzo of R&R Games discuss the value of The Toy Foundation’s Talent Pipeline Program and the benefits for both students and manufacturers of bringing diverse talent into the toy industry.

The Toy Foundation™ to Kick Off LA Fall Preview Week with High-Energy FUNdraising Event

01 APR

The Toy Foundation is hosting a fundraising event that will kick off The Toy Association’s LA Fall Preview Week (Sept. 9-13) and support of the toy industry’s shared commitment to achieving greater impact in the service and support of children in need around the world.

Elenco Electronics CEO Discusses the Value of Community & Philanthropy in the Toy Industry

26 MAR

When Anthony Trani left the confectionary sector and joined the toy industry two years ago as Elenco Electronic’s CEO, one of his first takeaways was that both fields thrive on the shared values of community and giving back.

Adventure Media & Events Names The Toy Foundation™ as Social Responsibility Partner for 2024 Events

25 MAR

Adventure Media & Events has partnered with The Toy Foundation™ (TTF) to be the Social Responsibility Partner for its 2024 Toy Insider events held in New York City, including the recent Spring Fling and upcoming Sweet Suite and Holiday of Play.

Industry Donations to The Toy Bank Reach 800,000 Children to Date in 2024

11 MAR

The Toy Bank, a key program of The Toy Foundation™ (TTF), is off to an incredible start in 2024 with hundreds of thousands of toys already collected that are actively being placed into the hands of more than 800,000 children in need.

The Toy Foundation™ Funds Play Therapy Projects to Improve Pediatric Care for 240,000 Children

05 MAR

The Toy Foundation™, the philanthropic arm of The Toy Association™, is proud to announce $380,000 has been awarded to 20 children’s hospitals and health systems that serve under-resourced communities, as part of its 2024 Childrens Hospital Play Grants program.

The Genius Of Play™ Launches “Let’s Play – A Playbook for Kids of All Abilities”

01 MAR

The Genius of Play™, a national movement spearheaded by The Toy Association™ to raise awareness about play’s vital role in child development, marked the first day of Developmental Disabilities Awareness Month today with the launch of “Let’s Play – A Playbook for All Abilities.”

Toy Foundation & Industry Leaders Explore Toy-Focused Degree Program at University of Maryland

27 FEB

The Toy Foundation™ (TTF) is looking to expand its Diversity, Equity & Inclusion (DEI) Pipeline Program by exploring the development of a degree program at the University of Maryland Robert H. Smith School of Business.

The Toy Foundation™ Releases 2023 Annual Report

20 FEB

The collective generosity of the toy industry delivered the joy of play to more than 680,000 children in need around the world last year, as detailed in The Toy Foundation™’s (TTF) 2023 annual report.

The Pokémon Company International & Toy Foundation™ to Light up Empire State Building on Pokémon Day

13 FEB

In celebration of Pokémon Day 2024 and the upcoming U.S. premiere of “Pokémon Horizons: The Series,” The Pokémon Company International (TPCi), in collaboration with longstanding charitable partner The Toy Foundation™, has teamed up with New York’s iconic Empire State Building to illuminate its world-famous tower lights the evening of Feb. 27, 2024.

University Students Present 'Language Learning Toy' as Part of The Toy Foundation™’s Competition

06 FEB

Two students have introduced the “Language Learning Toy,” a prototype plush toy developed to support a child’s brain development, bridge cultural gaps, and encourage family bonding through multilingualism. Conceived and presented by the University of Maryland students as part of The Toy Foundation™’s (TTF) fall 2023 semester Collegiate Case Study Competition, their participation served as an in-depth introduction to the toy industry and yielded both students internship offers at In Kidz.

Your Toy Donations Deliver the Magic of Childhood

30 JAN

The toy industry’s collective donations to The Toy Foundation™’s (TTF) Toy Bank℠ have helped bring that magic and deliver comfort, joy, and the extraordinary benefits of play to 31.5 million children in need worldwide since 2003.

Impact Report: Access to Play at Children’s Hospitals Improves Health Care Outcomes for Thousands

22 JAN

The Toy Foundation™ (TTF) has released the 2022/2023 Children’s Hospital Play Grants impact report, detailing the impact toy industry funding has on 19 under-resourced children’s hospitals nationwide.

Feature Your Toys in The Genius of Play™’s Spring Giveaway

19 JAN

The Genius of Play™ is launching its “Spring into Play” giveaway on March 1, featuring playthings that introduce kids to new hobbies and help families find joy through creative, screen-free play as the new season blooms.

Record-Breaking Amount of Consumers Voted for the 2023 TOTY® Awards

12 DEC

For the 2023 TOTY Awards, engagement was at a record-breaking high as more than 60,000 consumers voted to help determine the individual product category and People’s Choice winners.

Give the Gift of Play on Giving Tuesday

28 NOV

The Toy Foundation’s Pamela Mastrota, executive director, and Andrew Quartin, chairperson, call on the toy industry to support its work to deliver the extraordinary benefits of play to children in need.

The Toy Foundation™’s DEI Pipeline Program Welcomes First Hires into the Toy Industry

20 NOV

The Toy Foundation™ (TTF) is proud to announce that two student participants of its Diversity, Equity, and Inclusion (DEI) Pipeline Program secured job placements during the program’s capstone event at Toy Fair®, a five-day program that offered networking, recruitment, and educational opportunities for college and university students and attending companies.

Squishmallows from Jazwares Takes Home Prestigious “Toy of the Year®” Award for 2023

20 NOV

Squishmallows by Jazwares and Monster High Skullector Line by Mattel, Inc. received top honors today, taking home the Toy of the Year® (TOTY®) Awards’ coveted overall “Toy of the Year” award and “People’s Choice” honor, respectively. A representation of the most creative, imaginative, and fun products perfect for gifting this holiday season, The Toy Foundation™ (TTF) previously announced the product category winners at the 2023 TOTY Awards celebration in September.

Brighten a Child’s Holiday with a Donation to The Toy Bank℠

06 NOV

The Toy Foundation™ (TTF) is collecting product donations from the toy industry this holiday season to distribute to deserving children and families in need.

Rock Band KANSAS Launches Limited-Edition Apparel in Support of The Toy Foundation™

02 NOV

This holiday season, America’s legendary rock band KANSAS is spreading joy to children in need through limited-edition “Dust in the Wind” and “Carry On, Wayward Son” T-shirts and hoodies. Passionate about children and the power of play, the band is donating 100 percent of the profits in support of The Toy Foundation’s work delivering play to children in need.

The Genius of Play™ Speaks to 300 Educators About Infusing Play in STEAM Education

27 OCT

The Genius of Play™ was featured in an Education Week webinar on October 19, titled “Joy and STEM: Igniting Creativity and Curiosity in Your Pre K-5 Classroom,” reaching an audience of more than 300 registered educators.

Play Enthusiasts Invited to Help Decide the Toy of the Year® Awards People’s Choice Winner

23 OCT

The Toy Foundation™ (TTF) is calling on play enthusiasts to be a part of toy history and cast their votes for the Toy of the Year® (TOTY®) Awards People’s Choice award, which is solely determined by consumer votes.

Join Our Mailing List

Stay connected to our mission by receiving email updates about Toy Foundation™ news, programs, events, and engagement opportunities.

Media Inquiries

Erin Wright / Marketing Communications Manager / 646-520-4851