News & Press

Latest Foundation News

Genius of Play Ambassador Spotlight: Laurie Leahey, Senior Editor at aNb Media/TTPM

27 JUL

Toy News Tuesday editors spoke with Laurie Leahey, senior editor of TTPM, about how she is constantly on the hunt for new play ideas and why becoming a Play Ambassador for The Toy Association’s Genius of Play initiative was a natural extension for her.

EdX Education Podcast Features The Genius of Play

16 JUL

Toy professionals are invited to listen in on the latest episode of the “EdX Education in Conversation with …” podcast, which discusses the work of The Genius of Play, the value of play and play-based learning, and play trends in the U.S.

Nominations Open for The Toy Foundation’s 2022 TOTY Awards

Nominations for The Toy Foundation’s 2022 Toy of the Year (TOTY) Awards opened last week, and contenders are already vying to be recognized as the top toys, games, and properties of the year. The deadline to submit products for consideration is August 31.

Genius of Play Ambassador Spotlight: Malte Niebelschuetz, Founder of Shore Buddies

13 JUL

Toy News Tuesday editors caught up with Malte Niebelschuetz, the creator & founder of Shore Buddies, about his new role as a Play Ambassador for The Toy Association’s Genius of Play initiative and why he believes play and sustainability go hand in hand.

Members' Play Resources Featured on Genius of Play Portal Reach Thousands of Families

08 JUL

From Bananagrams to Learning Resources, to PLAYMOBIL and Thames & Kosmos, more than 25 companies have shared engaging play resources with families and educators through The Genius Play’s new Genius Play Portal, which has garnered more than 15,000 pageviews since launching in May.

Take a 'Virtual Recess' with The Genius of Play & Women in Toys

01 JUL

The Toy Association’s Genius of Play initiative is encouraging all play professionals to take a “play break” this summer through a series of weekly virtual events, developed and hosted in partnership with Women in Toys, Licensing, and Entertainment.

Genius of Play Ambassador Spotlight: Sarah Baskin, VP of Marketing Communications at Far Out Toys

29 JUN

Toy News Tuesday editors caught up with Sarah Baskin, vice president of marketing communications at Far Out Toys, about her new role as a Play Ambassador for The Toy Association’s Genius of Play initiative and how the pandemic impacted her family’s own playtime routine.

Toy Foundation Welcomes Pamela Mastrota as Executive Director

28 JUN

The Toy Foundation’s Board of Trustees and The Toy Association are pleased to announce that Pamela Mastrota has joined The Toy Foundation (TTF) as executive director, effective today (June 28).

Bring Summertime Fun to Kids in Underserved Communities: Donate to TTF’s Summer Toy Drive

24 JUN

The Toy Foundation (TTF) is reminding toy manufacturers and distributors there’s still time to donate toys and games to thousands of deserving children this summer.

The Genius of Play to Feature 40 Member Companies in #SummerofPlay Giveaways

21 JUN

The Toy Association’s Genius of Play initiative is helping families recharge all summer long after a tough school year through the power of play and exciting toy giveaways.

Genius of Play May Influencer Campaign Garners 6.1 Million Social Impressions

15 JUL

The Genius of Play recently held a successful “Benefits of Play” influencer campaign, garnering 6.1 million total social impressions and 31,000+ engagements on Instagram. The campaign focused on the 6 key benefits of play and featured products from 11 Toy Association members.

TTF Partners with First Responders Children’s Foundation to Bring Sports Toys to Underserved in NYC

14 JUN

The Toy Foundation (TTF) has announced an exciting new partnership with First Responders Children's Foundation and its "Power of Play" program, which offers kids the opportunity to experience creative and physical play that enhances their social and emotional growth while also strengthening their physical and mental well-being.

Genius of Play Ambassador Spotlight: Jim Seymour, Vice President & CTO of E-Blox

11 JUN

Toy News Tuesday editors spoke with Jim Seymour, CTO of E-Blox, about his new role as a Play Ambassador for The Genius of Play – and how E-Blox’s mission aligns with The Genius of Play’s work to promote the power of play through hands-on, educational fun.

Children’s Hospitals Awarded Toy Foundation Grants in Support of the Healing Power of Play

10 JUN

Today, The Toy Foundation, a charitable organization that works with the toy industry to support play programs for children, announced grants totaling over $215,000 to 11 children’s hospitals for innovative play projects designed to help hospitalized children heal.

Genius of Play Ambassador Spotlight: Drew Vernon, Marketing Director at tonies®

01 JUN

Drew Vernon is the U.S. marketing lead at tonies®, a popular European children’s audio system that has recently launched in the United States. Toy News Tuesday editors recently chatted with Vernon about his new role as a Play Ambassador for The Genius of Play – and why he believes a child who is a strong player is a strong learner, a problem-solver, and an overall happy person.

“Worldwide Headquarters of Play” PSA Wins a Telly Award

27 MAY

The Genius of Play’s “Worldwide Headquarters of Play” Public Service Announcement (PSA) has won a 2021 Silver Telly Award.

Influencers’ Top Toy Picks for Spring & Summer ’21 Unveiled by Toy Association & Clamour

21 MAY

Getting ready for a fun-filled summer of play? The Toy Association and Clamour today announced the “Spring & Summer 2021 Influencer Choice List,” which highlights the hottest toys and games as voted on by top-tier toy and family content creators in the Clamour network. Shoppers can browse the list to discover a variety of toys that will keep kids engaged all summer long – from exciting outdoor playthings to creative toys perfect for a rainy day.

#GeniusPlayHacks Social Media Campaign Features 27 Members’ Products

17 MAY

From Hog Wild Toys and Magformers to The Learning Journey International and Waterline Toys, 27 Toy Association members participated in The Genius of Play’s successful #GeniusPlayHacks campaign this spring, providing thousands of families with inspiring toy and play ideas.

Genius of Play Ambassador Spotlight: Phil Albritton of Power Kid Design & Development

17 MAY

Toy industry veteran Phil Albritton is the founder of Power Kid Design & Development, a full-service design studio that helps develop toys and games for clients around the globe. Albritton also produces the Power Kid Podcast, the premier podcast focused on the modern toy and game industry, and was listed as one of Mojo Nation’s top 100 influential figures in toy and game design. Toy News Tuesday editors recently chatted with Albritton about his new role as a Play Ambassador for The Genius of Play – and the steps he takes to make play a part of his daily routine with his young son and daughter.

The Genius of Play Launches Portal Featuring Members’ Play Resources for Families

10 MAY

The Genius of Play announced today that it has launched the “Genius Play Portal,” featuring a library of engaging content and resources for families and educators.

Toy Foundation Announces Latest Round of Cash Grants & Toy Donations to Seven Charities

10 MAY

As The Toy Foundation continues to provide philanthropic support and the vital commodity of play to children under stress and in dire situations, it has announced its next round of cash grants and in-kind toy donations to seven charities impacting children across the nation.

Genius of Play Ambassador Spotlight: Marie LaPlante of Learning Resources

04 MAY

Marie LaPlante, chief marketing officer at Learning Resources since 2016, has spent over 30 years leading brand marketing strategy at companies such as Orbitz and AT&T Wireless. Given her relatively recent entry into the world of toys, Toy News Tuesday editors spoke with her about her first impressions of the toy community and her role as a Play Ambassador for The Toy Association’s Genius of Play initiative.