News & Press

Latest Foundation News

This #GivingTuesday, Help The Toy Foundation Bring Joy to Children in Need

22 NOV

With the next Giving Tuesday slated for November 30, The Toy Foundation (TTF) is inviting the global play community to consider making their #GivingTuesday donation to its Play Grants Program, which provides funding for play-based resources in children’s hospitals.

The Toy Association Promotes TOTY ’22 Finalists as Holiday Must-Haves

16 NOV

With global supply chain bottlenecks already impacting inventory on toy shelves, The Toy Association is highlighting The Toy Foundation’s 2022 Toy of the Year (TOTY) Awards finalists as “must-haves” shoppers will not want to sleep on.

Finalists Unveiled for 2022 Toy of the Year (TOTY) Awards

08 NOV

From creative construction toys and innovative collectibles, to lovable plush and toys for grown-ups, the 2022 Toy of the Year (TOTY) Awards finalists announced today will be topping wish lists this holiday season.

‘Tis The Season to Start Giving: Gift Disadvantaged Children Extra Comfort This Holiday

25 OCT

Just as The Toy Association is encouraging consumers to #shopearly4toys this year, The Toy Foundation (TTF) is calling on members of the toy and play community not to delay in donating to its holiday toy drive, if they have the ability to do so.

Toy Foundation Announces New Round of Cash Grants to Children’s Hospitals

12 OCT

As The Toy Foundation continues to help children’s hospitals offer therapeutic support to children, it has announced a new round of cash grants that will be used to provide play-based resources in more facilities.

Genius Play Portal Puts Eyes on Members’ Play Resources

27 SEP

Since launching in May, thousands of families and educators have accessed The Genius of Play’s Genius Play Portal, which features engaging play resources from more than 30 Toy Association member companies such as PunkinFutz, LeapFrog, Arckit, KidKraft, and Playtime by Eimmee.

43 Percent of Adults Report Living Out Their Childhood Dream Jobs

21 SEP

Nearly half of adults say they are living out their childhood dream jobs, according to new research commissioned by The Genius of Play and conducted by OnePoll.

The Genius of Play’s Latest Campaign Spotlights Member Toys for Summer Fun

07 SEP

The Toy Association’s The Genius of Play encouraged thousands of families to relax and play together all summer long through its #SummerofPlay sweepstakes, which ran from mid-June through August and garnered the most entries of any Genius of Play campaign to date.