News & Press

Latest Foundation News

Don’t Miss Out on Submitting Your TOTY Nominations

28 JUN

Companies, inventors and other industry representatives that wish to nominate their product(s) have until Friday, July 8 to complete their submission.

The Toy Foundation Partners with the Toy Insider for Sweet Suite Event

28 JUN

The Toy Foundation (TTF) announced it will serve as the Official Nonprofit Partner of Sweet Suite, hosted by the Toy Insider, taking place on July 13 in New York City.

Op-ed from Anne Carrihill, TOTY Chair: Join us in Dallas!

28 JUN

Anne Carrihill, Toy of the Year (TOTY) Committee chair and general manager & category leader for toys and games at Amazon, shares why the TOTYs on September 20th will be a can’t-miss event to support the industry and children in need everywhere.

Hasbro, Jazwares, Paramount and Target to Headline The Toy Foundation’s DEI Program in Dallas

21 JUN

The Toy Foundation (TTF) is delighted to announce Hasbro, Jazwares, Paramount, and Target will headline a brand new Diversity, Equity and Inclusion (DEI) program for students, young professionals and the toy industry on September 21 during The Toy Association’s 2023 Preview & 2022 Holiday Market in Dallas.

The Genius of Play’s Summer Giveaway to Feature 26 Member Companies

21 JUN

With summer vacation just around the corner, The Genius of Play’s “The Great Play Escape” campaign will feature travel-ready and travel-themed toys across its Facebook and Instagram channels to inspire families to play, whether they are heading off on a trip or spending time at home.

Toy Association’s Fall Marketplace to Welcome Global Audience

17 JUN

Attendee registration for the 2023 Preview & 2022 Holiday Market, taking place September 20 to 22 in Dallas, Texas, opened a little over two weeks ago, and retailers from around the world are already signing up to take advantage of the show.

Walmart, Target, Amazon & More Commit to Fall Show in Dallas

10 JUN

The Toy Association’s first in-person tradeshow since February 2020 is taking place this fall in Dallas, and schedules are already filling up quickly.

Genius of Play’s ‘Play for Good’ Campaign Engages Thousands of Families

10 JUN

The Genius of Play recently held a successful “Play for Good” social media campaign, reaching over 115,000 families on Facebook and Instagram. Featuring products from 24 Toy Association members, the campaign focused on toys that are sustainably produced, environmentally friendly, and focus on social justice issues.

The Toy Foundation Brings Exciting New Programming to Dallas

07 JUN

In conjunction with The Toy Association’s 2023 Preview & 2022 Holiday Market, The Toy Foundation (TTF) is hosting a variety of new and engaging programs and initiatives centered on the power of play, and the play community is invited to get involved.

Just Play and The Toy Foundation Partner to Launch Special Edition Slinky® for Ukraine

07 JUN

Just Play, a leading global consumer products company, announced the release of a Ukraine Relief Special Edition Slinky® in partnership with The Toy Foundation (TTF) to provide humanitarian aid for Ukrainian children and families.

TOTY Nominations Open Tomorrow (June 1)

31 MAY

The Toy Foundation (TTF) is inviting the play community to submit their must-have holiday toys, games, and properties for the Toy of the Year (TOTY) Awards – also known as the “Oscars” of the toy industry.

The Toy Association’s Anna Yudina Discusses The Genius of Play at ACD Games Day

30 MAY

The Toy Association’s Anna Yudina, senior director of marketing initiatives, led a presentation during ACD Games Day on the value-add of the Association’s Genius of Play and STEAM initiatives, which continue to provide manufacturers, retailers, and others in the play community with resources to help their businesses grow.

Ukraine Relief Campaign Partner Spotlight: UNHCR

26 May

As the war against Ukraine enters its fourth month and continues to force millions of Ukrainian children and families to flee their homes, The Toy Foundation (TTF) is supporting UNHCR, the UN Refugee Agency, in their relief efforts.

Celebrate TOTY and Support The Toy Foundation this Fall in Dallas

24 MAY

As the toy community prepares to gather in-person at The Toy Association’s 2023 Preview & 2022 Holiday Market, The Toy Foundation is inviting everyone to kick-off the marketplace with a night to remember: The Toy Foundation’s Toy of the Year (TOTY) Awards and Opening Night Party, taking place on day one of the show, September 20, at the Grand Pavilion Trade Mart Building in the Dallas Market Center.

Just in Time for Memorial Day Weekend, The Genius of Play Launches ‘Summer Playbook’

23 MAY

With summer presenting families with the perfect opportunity to explore and try new activities together, The Genius of Play, The Toy Association’s nonprofit initiative dedicated to helping parents raise healthy and happy kids through play, today announced the launch of its digital “Summer Playbook” full of fun activities to keep kids occupied and learning all summer long.

Ukraine Relief Campaign Partner Spotlight: Convoy of Hope

16 MAY

The Toy Foundation is supporting Convoy of Hope, a nonprofit humanitarian organization with a passion to feed the world through children’s feeding initiatives, community outreach, and disaster response.

Feature Your Toys in The Genius of Play’s Summer Giveaway (May 20 Deadline)

09 MAY

As many U.S. families prepare to take their first big getaways after two years of travel limitations, The Genius of Play is launching its “The Great Play Escape” giveaway to feature travel-ready and travel-themed toys and games families can escape with all summer long.

Ukraine Relief Campaign Partner Spotlight: KIDDISVIT

05 MAY

The Toy Foundation (TTF) and global play community has raised more than $3.8 million in monetary and product donations that are being distributed to local Ukrainian and international nonprofit organizations to support their ongoing humanitarian efforts for Ukrainian refugees.

Donations to The Toy Foundation’s Campaign Bring Comfort to Ukrainian Refugee Children and Families

03 MAY

Through the generosity of its toy family donors, The Toy Foundation has shipped more than 170,000 toys to Ukrainian children and made $350,000 in cash grants to refugee programs in Ukraine and Europe to date.

The Toy Foundation and Crazy Aaron’s Offer a Special Discount for ‘Play it Forward’ Thinking Putty

26 APR

The Toy Foundation and Crazy Aaron’s have announced a special 20% discount code, TOYFNDN20, for the play community to use when purchasing the Play it Forward Thinking Putty®.

Toy of the Year Awards to Take Place September ’22 in Conjunction with Preview & Holiday Market

12 APR

The Toy Foundation announced the next Toy of the Year (TOTY) Awards will be held September 20, 2022 at The Toy Association’s 2023 Preview & 2022 Holiday Market, which is taking place at the Dallas Market Center September 20 to 22.

The Genius of Play Showcases 24 Companies Promoting a Better World this Spring

11 APR

Toys are more than just fun; they can also be tools for the greater good. Now through May, The Genius of Play's “Play for Good” campaign is shining a spotlight on toys that are sustainably produced, environmentally friendly, and focus on social justice issues.

The Toy Foundation Welcomes Four New Members to its Board of Trustees

11 APR

The Toy Foundation (TTF) welcomes four new members to its Board of Trustees to help further its philanthropic mission to serve and support children locally and around the world.

The Toy Foundation Discusses Aid for Ukrainian Children on Power Kid Podcast

08 APR

The Toy Foundation’s Executive Director Pamela Mastrota and Chair of the Board Andy Weiner joined the Power Kid Podcast this week to discuss the Foundation’s current relief efforts to support Ukrainian children and families.

Crazy Aaron’s and The Toy Foundation Launch Limited-Edition Thinking Putty to Support Ukraine

05 APR

Crazy Aaron’s, the creators of innovative products that inspire curiosity, launches a limited-edition Play it Forward Thinking Putty® in partnership with The Toy Foundation (TTF) where all proceeds will directly support the millions of children and families impacted by the humanitarian crisis in Ukraine.