Through product and cash donations, The Toy Foundation™ (TTF) can efficiently deliver toys from companies’ warehouses to children around the world. That’s why the 25th annual Toy of the Year® (TOTY®) Awards, taking place February 28 in New York City, followed by Toy Fair®, are critical opportunities for the industry to come together to sustain and expand TTF’s work.

Multiple wildfires have devastated the greater Los Angeles area, forcing more than 100,000 families to evacuate and destroying thousands of homes and communities.

In 2024, the toy industry’s passion to support children in need shined as companies of all sizes united behind The Toy Foundation’s (TTF) Toy Bank program. In total, more than $35 million of product was collected to impact nearly 3 million children, a 468% increase in children supported compared to 2023.

The Toy Foundation™ (TTF) is delivering the power of play to create holiday magic to thousands of children and families in need. These toy distributions have been made possible by the year-round product donations and financial support of toy companies, for which TTF is immensely grateful.

Toy News Tuesday editors sat down with Yana Ernazarova, chief marketing officer at Edushape, about how she got her start in the industry, how she prioritizes play both personally and professionally, and her role as a Play Ambassador for The Toy Association’s Genius of Play program.

As the holiday giving season is in full swing, there is still an opportunity for companies across the toy industry to support children in need by donating to The Toy Foundation’s Holiday Toy Drive.

Following the close of The Toy Association’s LA Fall Preview, The Toy Foundation’s Toy Bank collected thousands of toys, games, and more, valued at more than $50,000, from tenants to deliver the extraordinary benefits of play to children in need.

As the holiday season approaches, The Toy Foundation™ (TTF) is calling on companies across the toy industry to partner with The Toy Bank to bring the joy and benefits of play to children who need it most. Submit a donation form in October to ensure your donation reaches children in time for the holidays.

The Genius of Play’s “Back to School STEAM Toy” giveaway, which featured 15 accredited STEAM toys, reached 65,000 consumers during the back-to-school shopping season.

Millions of homes and communities across the southeast U.S. and southern Appalachia were destroyed by Hurricane Helene. To support children and families affected, The Toy Foundation’s (TTF) Toy Bank has deployed semi-trucks loaded with the toy industry’s product donations and critical relief supplies, provided by the program’s logistics partner, to accessible areas of greatest need.

On September 9, the toy industry gathered at The Toy Foundation’s (TTF) “Party with a Purpose” fundraiser to raise approximately $570,000 to support TTF’s Children’s Hospital Play Grants program.

In celebration of National Teddy Bear Day on September 9, Build-A-Bear Foundation is partnering with The Toy Foundation™ (TTF) to make sure children in greatest need receive a furry friend and experience the comfort and joy it provides. Build-A-Bear Foundation will donate $10,000 to TTF’s Children’s Hospital Play Grants program, plus 5,000 teddy bears to TTF’s Toy Bank.