The Toy Bank News

LA Fall Preview Tenants Donated $50,000 in Toys to Children in Need through The Toy Bank

14 OCT

Following the close of The Toy Association’s LA Fall Preview, The Toy Foundation’s Toy Bank collected thousands of toys, games, and more, valued at more than $50,000, from tenants to deliver the extraordinary benefits of play to children in need.

Bring the Gift of Play to Children in Need this Holiday

07 OCT

As the holiday season approaches, The Toy Foundation™ (TTF) is calling on companies across the toy industry to partner with The Toy Bank to bring the joy and benefits of play to children who need it most. Submit a donation form in October to ensure your donation reaches children in time for the holidays.

‘Back to School STEAM Toy’ Giveaway from The Genius of Play™ Reaches 65,000 Consumers

02 OCT

The Genius of Play’s “Back to School STEAM Toy” giveaway, which featured 15 accredited STEAM toys, reached 65,000 consumers during the back-to-school shopping season.

Toy Foundation Deploys Toys in Response to Hurricane Helene

01 OCT

Millions of homes and communities across the southeast U.S. and southern Appalachia were destroyed by Hurricane Helene. To support children and families affected, The Toy Foundation’s (TTF) Toy Bank has deployed semi-trucks loaded with the toy industry’s product donations and critical relief supplies, provided by the program’s logistics partner, to accessible areas of greatest need.

Toy Companies Unite to Support Children’s Hospitals at The Toy Foundation’s Fundraiser

16 SEP

On September 9, the toy industry gathered at The Toy Foundation’s (TTF) “Party with a Purpose” fundraiser to raise approximately $570,000 to support TTF’s Children’s Hospital Play Grants program.

Build-A-Bear Celebrates National Teddy Bear Day with Donation to The Toy Foundation™

09 SEP

In celebration of National Teddy Bear Day on September 9, Build-A-Bear Foundation is partnering with The Toy Foundation™ (TTF) to make sure children in greatest need receive a furry friend and experience the comfort and joy it provides. Build-A-Bear Foundation will donate $10,000 to TTF’s Children’s Hospital Play Grants program, plus 5,000 teddy bears to TTF’s Toy Bank.

The Toy Bank is Your CSR Partner for Fall Previews

26 AUG

As manufacturers prepare for previews and the holiday season quickly approaches, The Toy Foundation™ (TTF) is asking companies to consider donating product to The Toy Bank at the end of fall preview season. All donations will deliver the joy of play to children in need this holiday season.

“Party with a Purpose” to Raise Money for Children’s Hospitals

08 JUL

One of the toy industry’s top philanthropic missions is to bring play to children, particularly those in hospitals serving predominantly low-income communities. The Toy Foundation’s (TTF) “Party with a Purpose,” taking place Monday, September 9 at TAO Los Angeles, is an opportunity for the toy industry to join together and help improve pediatric care nationwide.

Previewing Your Toys in LA? Take Part in Toy Collection Benefitting Local Children in Need

25 JUN

The Toy Foundation™’s (TTF) Toy Bank is coordinating an industry-wide toy collection for all companies participating in LA previews this fall. The toy donations will bring the power of play to children in need across the Los Angeles Metro area.

The LEGO Group Celebrates International Day of Play with Global Initiatives

24 JUN

The toy and play community celebrated the first-ever International Day of Play on June 11, an initiative spearheaded by The LEGO Group and The LEGO Foundation. To mark the inaugural day, The LEGO Group rolled out a series of engaging initiatives worldwide.

Mattel Recognized for its Leadership by California for International Day of Play Initiatives

12 JUN

The state of California has joined the United Nations in proclaiming June 11 as International Day of Play, recognizing the importance of play in enhancing the well-being of children and communities globally. The California State Senate passed the resolution on June 10, made possible through the collaborative efforts of Mattel and Senator Ben Allen’s office.

The Toy Association & Toy Foundation Celebrate Inaugural International Day of Play

11 JUN

The Toy Association is celebrating the first-ever International Day of Play today by uniting the toy community through its Toy Foundation to donate tens of thousands of brand-new toys and games, worth close to $900,000, that will bring the power of play to nearly 75,000 children in need across the country.

Share Your International Day of Play Company & Donation Plans with Us!

30 MAY

To commemorate the day, The Toy Association™ will be sharing International Day of Play events and initiatives happening across the toy and play community.

The Toy Association™ Shares Essential Resources for International Day of Play

29 MAY

Ahead of the inaugural International Day of Play on June 11, The Toy Association™ is sharing resources biweekly from its Genius of Play initiative for play professionals to share with their networks.

The Toy Association™ Shares Play Ideas & Activities for International Day of Play

22 MAY

Ahead of the inaugural International Day of Play on June 11, The Toy Association™ is sharing resources biweekly from its Genius of Play initiative for play professionals to share with their networks.

Toy Bank Offers Opportunities for Toy Companies to Support International Day of Play

20 MAY

In celebration of International Day of Play and to give toy companies an opportunity to work together to ensure the world’s most vulnerable children have access to play, The Toy Foundation™ (TTF) is inviting companies to donate toys to The Toy Bank.

‘Spring into Play’ Giveaway from The Genius of Play™ Reaches 74,000+ Consumers

15 MAY

Thirty-four companies participated in The Genius of Play’s “Spring into Play” giveaway, reaching more than 74,000 consumers with creative and engaging toys for the spring season.

Toy Association & Toy Foundation Boards Deliver Joy to Children in Need

13 MAY

More than 200 children in need across the Rochester area will experience the extraordinary benefits of play from a toy donation organized by board members from The Toy Association™ and The Toy Foundation™.

The Toy Association™ Offers Shareable Playbooks for International Day of Play

10 MAY

Ahead of the inaugural International Day of Play on June 11, The Toy Association™ is sharing resources biweekly from its Genius of Play initiative for play professionals to share with their networks.

Your Year-Round Donations Allow for a Quick Emergency Response

06 MAY

The toy industry’s year-round product donations to The Toy Bank allowed The Toy Foundation™ to send truckloads of toys and emergency response supplies within 48 hours to communities in the Midwest that were destroyed by tornadoes.

Genius of Play Ambassador Spotlight: PlanToys’ Laura Dattile

02 MAY

Toy News Tuesday editors sat down with Dattile about how she got her start in the industry, the importance of playing at every age, and her role as a Play Ambassador for The Toy Association’s Genius of Play program.

The Toy Association™ Provides Shareable Content Ahead of International Day of Play

26 APR

Ahead of the inaugural International Day of Play on June 11, The Toy Association™ is sharing resources biweekly from its Genius of Play initiative for play professionals to share with their networks. These resources are free to use and help to promote the importance of play in child development and offer guidance on fostering play-based learning experiences.

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Media Inquiries

Erin Wright / Marketing Communications Manager / 646-520-4851