On Giving Tuesday, Toy Association President & CEO Greg Ahearn invites the industry to support The Toy Foundation’s Holiday Gift Catalog. Contributions directly fund toys, comfort kits, and play projects, helping deliver joy and hope to children who need it most.

This holiday giving season, The Toy Foundation™ (TTF) is inspiring new and existing donors to give back to children in need by launching its first-ever Holiday Gift Catalog.

The Toy Foundation™ (TTF) will be the beneficiary of a truly one-of-a-kind auction item: a rare Beckett Black Label Pokémon card that Dragon Shield, a global leader in premium trading card game accessories, and Beckett, the premier grading and authentication company for trading cards and collectibles, recently launched to the edge of space.

As the holiday season approaches, TTF is calling on toy companies to donate product to the Toy Chest and create a magical season for as many children as possible.

The Toy Foundation™ (TTF) is accepting product donations to the Toy Chest for the 2025 back-to-school season.

Twenty-five companies participated in The Genius of Play’s “Play in Bloom” giveaway, reaching more than 60,000 consumers with creative and engaging toys for the spring season.