The Toy Foundation™ (TTF) is accepting product donations to the Toy Chest for the 2025 back-to-school season.

Twenty-five companies participated in The Genius of Play’s “Play in Bloom” giveaway, reaching more than 60,000 consumers with creative and engaging toys for the spring season.

The Toy Foundation™, the philanthropic arm of The Toy Association™, is joining forces with 15 toy companies to celebrate the second annual International Day of Play on June 11. More than 290,000 brand-new toys and games valued at $3 million will be distributed to children in need across the U.S. and around the world to mark International Day of Play, which aims to drive a global play movement for children everywhere, underscoring the essential role of play in every child’s development, well-being, and education.

There is immense positive impact when the toy industry unites behind The Toy Foundation™ to deliver the power of play to children when they need it most. Last week, during the 25th Anniversary Toy of the Year® (TOTY®) Awards and throughout Toy Fair®, both held in New York City, $1.3 million in toy donations and financial contributions were generously donated by the toy community in support of children in need around the world.