Following the close of The Toy Association’s LA Fall Preview, The Toy Foundation’s Toy Bank collected thousands of toys, games, and more, valued at more than $50,000, from tenants to deliver the extraordinary benefits of play to children in need.

As the holiday season approaches, The Toy Foundation™ (TTF) is calling on companies across the toy industry to partner with The Toy Bank to bring the joy and benefits of play to children who need it most. Submit a donation form in October to ensure your donation reaches children in time for the holidays.

The Genius of Play’s “Back to School STEAM Toy” giveaway, which featured 15 accredited STEAM toys, reached 65,000 consumers during the back-to-school shopping season.

Millions of homes and communities across the southeast U.S. and southern Appalachia were destroyed by Hurricane Helene. To support children and families affected, The Toy Foundation’s (TTF) Toy Bank has deployed semi-trucks loaded with the toy industry’s product donations and critical relief supplies, provided by the program’s logistics partner, to accessible areas of greatest need.

On September 9, the toy industry gathered at The Toy Foundation’s (TTF) “Party with a Purpose” fundraiser to raise approximately $570,000 to support TTF’s Children’s Hospital Play Grants program.

In celebration of National Teddy Bear Day on September 9, Build-A-Bear Foundation is partnering with The Toy Foundation™ (TTF) to make sure children in greatest need receive a furry friend and experience the comfort and joy it provides. Build-A-Bear Foundation will donate $10,000 to TTF’s Children’s Hospital Play Grants program, plus 5,000 teddy bears to TTF’s Toy Bank.

As manufacturers prepare for previews and the holiday season quickly approaches, The Toy Foundation™ (TTF) is asking companies to consider donating product to The Toy Bank at the end of fall preview season. All donations will deliver the joy of play to children in need this holiday season.

One of the toy industry’s top philanthropic missions is to bring play to children, particularly those in hospitals serving predominantly low-income communities. The Toy Foundation’s (TTF) “Party with a Purpose,” taking place Monday, September 9 at TAO Los Angeles, is an opportunity for the toy industry to join together and help improve pediatric care nationwide.

The Toy Foundation™’s (TTF) Toy Bank is coordinating an industry-wide toy collection for all companies participating in LA previews this fall. The toy donations will bring the power of play to children in need across the Los Angeles Metro area.

The toy and play community celebrated the first-ever International Day of Play on June 11, an initiative spearheaded by The LEGO Group and The LEGO Foundation. To mark the inaugural day, The LEGO Group rolled out a series of engaging initiatives worldwide.

The state of California has joined the United Nations in proclaiming June 11 as International Day of Play, recognizing the importance of play in enhancing the well-being of children and communities globally. The California State Senate passed the resolution on June 10, made possible through the collaborative efforts of Mattel and Senator Ben Allen’s office.

The Toy Association is celebrating the first-ever International Day of Play today by uniting the toy community through its Toy Foundation to donate tens of thousands of brand-new toys and games, worth close to $900,000, that will bring the power of play to nearly 75,000 children in need across the country.

To commemorate the day, The Toy Association™ will be sharing International Day of Play events and initiatives happening across the toy and play community.

Ahead of the inaugural International Day of Play on June 11, The Toy Association™ is sharing resources biweekly from its Genius of Play initiative for play professionals to share with their networks.

Ahead of the inaugural International Day of Play on June 11, The Toy Association™ is sharing resources biweekly from its Genius of Play initiative for play professionals to share with their networks.

In celebration of International Day of Play and to give toy companies an opportunity to work together to ensure the world’s most vulnerable children have access to play, The Toy Foundation™ (TTF) is inviting companies to donate toys to The Toy Bank.

Thirty-four companies participated in The Genius of Play’s “Spring into Play” giveaway, reaching more than 74,000 consumers with creative and engaging toys for the spring season.

More than 200 children in need across the Rochester area will experience the extraordinary benefits of play from a toy donation organized by board members from The Toy Association™ and The Toy Foundation™.

Ahead of the inaugural International Day of Play on June 11, The Toy Association™ is sharing resources biweekly from its Genius of Play initiative for play professionals to share with their networks.

The toy industry’s year-round product donations to The Toy Bank allowed The Toy Foundation™ to send truckloads of toys and emergency response supplies within 48 hours to communities in the Midwest that were destroyed by tornadoes.

Toy News Tuesday editors sat down with Dattile about how she got her start in the industry, the importance of playing at every age, and her role as a Play Ambassador for The Toy Association’s Genius of Play program.

Ahead of the inaugural International Day of Play on June 11, The Toy Association™ is sharing resources biweekly from its Genius of Play initiative for play professionals to share with their networks. These resources are free to use and help to promote the importance of play in child development and offer guidance on fostering play-based learning experiences.