The 25th Toy of the Year® (TOTY) Awards is one of the biggest nights of the year for the toy industry, and your brand can be a part of it by purchasing ad space in the TOTY Awards program.

Multiple wildfires have devastated the greater Los Angeles area, forcing more than 100,000 families to evacuate and destroying thousands of homes and communities.

In 2024, the toy industry’s passion to support children in need shined as companies of all sizes united behind The Toy Foundation’s (TTF) Toy Bank program. In total, more than $35 million of product was collected to impact nearly 3 million children, a 468% increase in children supported compared to 2023.

The 25th Toy of the Year® (TOTY®) Awards are just a few weeks away, and time is running out to vote to determine which finalists will take home a prestigious award. The winners will be announced at the TOTY Awards ceremony on Friday, February 28.

The Toy Foundation™ (TTF) is delivering the power of play to create holiday magic to thousands of children and families in need. These toy distributions have been made possible by the year-round product donations and financial support of toy companies, for which TTF is immensely grateful.

As anticipation builds for the 25th Toy of the Year® (TOTY®) Awards, The Toy Foundation™ (TTF) is honored to announce that Amazon, Hasbro, and Mattel will serve as the evening’s Presenting Sponsors. This banner-level commitment showcases each company’s unwavering passion to unite the collective philanthropy of the toy industry to deliver the power of play to children in need.

This Giving Tuesday, the industry has an opportunity to take collective action to deliver the power of play to comfort children within their communities and during hospital stays when they need it most. The Toy Foundation™ (TTF) believes every child should have access to play and is the industry’s partner for the benefit of all children in need.

Toy News Tuesday editors sat down with Yana Ernazarova, chief marketing officer at Edushape, about how she got her start in the industry, how she prioritizes play both personally and professionally, and her role as a Play Ambassador for The Toy Association’s Genius of Play program.

As the holiday giving season is in full swing, there is still an opportunity for companies across the toy industry to support children in need by donating to The Toy Foundation’s Holiday Toy Drive.

The Toy Foundation’s (TTF) Toy of the Year® (TOTY®) Awards, the kick-off party to Toy Fair®, is a highly anticipated night for play professionals to celebrate the very best products in the toy industry and fundraise to deliver play to children in need. Companies of all sizes and sectors are invited to be a leader in the night’s philanthropy by serving as a sponsor for the event, taking place Friday, February 28 at Cipriani 42nd Street in New York City.

Beacon Media Group, a full-service marketing, communications and media agency group and integral partner of the toy industry, hosted an employee-driven friends and family online fundraiser this summer in support of The Toy Foundation’s work delivering play to children’s hospitals. In addition to the employees raising cash donations, Future Today, a leading streaming technology provider and trusted vendor of Beacon Media Group, joined the fundraiser with a matching contribution in support of children in need.

Eleven hospitals that have received grants from The Toy Foundation’s (TTF) Children’s Hospital Play Grants program were ranked among the top 50 hospitals in the nation for behavioral health.

Following the close of The Toy Association’s LA Fall Preview, The Toy Foundation’s Toy Bank collected thousands of toys, games, and more, valued at more than $50,000, from tenants to deliver the extraordinary benefits of play to children in need.

As the holiday season approaches, The Toy Foundation™ (TTF) is calling on companies across the toy industry to partner with The Toy Bank to bring the joy and benefits of play to children who need it most. Submit a donation form in October to ensure your donation reaches children in time for the holidays.

The Genius of Play’s “Back to School STEAM Toy” giveaway, which featured 15 accredited STEAM toys, reached 65,000 consumers during the back-to-school shopping season.

Millions of homes and communities across the southeast U.S. and southern Appalachia were destroyed by Hurricane Helene. To support children and families affected, The Toy Foundation’s (TTF) Toy Bank has deployed semi-trucks loaded with the toy industry’s product donations and critical relief supplies, provided by the program’s logistics partner, to accessible areas of greatest need.

The Toy Foundation™ (TTF) is calling on toy industry professionals of all specialties to serve as a mentor for its upcoming Collegiate Case Study Competition with the University of Maryland (UofM).

It's your last chance to bid for The Toy Foundation's online auction, with all proceeds going toward funding grants for children's hospitals to improve pediatric care and promote healing through play.

On September 9, the toy industry gathered at The Toy Foundation’s (TTF) “Party with a Purpose” fundraiser to raise approximately $570,000 to support TTF’s Children’s Hospital Play Grants program.

In celebration of National Teddy Bear Day on September 9, Build-A-Bear Foundation is partnering with The Toy Foundation™ (TTF) to make sure children in greatest need receive a furry friend and experience the comfort and joy it provides. Build-A-Bear Foundation will donate $10,000 to TTF’s Children’s Hospital Play Grants program, plus 5,000 teddy bears to TTF’s Toy Bank.

The Toy Foundation’s (TTF) curated online auction is officially open for toy enthusiasts everywhere to place their bids! Featuring one-of-a-kind experiences, valuable brand-building services, unique collectibles, and more, TTF aims to raise $50,000, with all proceeds supporting its work delivering play to children’s hospitals.

On September 9, join us at TAO Los Angeles for "Party with a Purpose," where the toy industry can unite to support The Toy Foundation’s Children’s Hospital Play Grants Program. Your participation helps expand therapeutic play programs for pediatric patients in need.

The Toy Foundation will host an online auction in tandem with “Party with a Purpose,” (Sept. 9) filled with unique items, collectibles, and experiences for event guests and toy enthusiasts everywhere to bid on their favorite items.

Mark your calendars to make a difference: Attend The Toy Foundation’s “Party with a Purpose” and be a part of an industry-wide movement to bring the joy of play to hospitalized children across the country.