The Toy Foundation™ (TTF) is proud to announce a strategic rebrand of its two key programs: The Toy Bank and Play Grants are now renamed Toy Chest and Play Fund, respectively.

This International Day of Play, join The Toy Foundation™ (TTF) to bring play to children in need by donating product, launching a cause marketing campaign, or coordinating an employee giving campaign.

The Toy Foundation™, the philanthropic arm of The Toy Association™, is proud to award $405,000 to 23 children’s hospitals and health systems to fund play projects that will help comfort pediatric patients during their medical journey. The funding will benefit more than 245,000 children in need, with a specific focus on hospitals that serve under-resourced communities nationwide, from coast to coast.

The Genius of Play™ is launching its “Play in Bloom” giveaway this spring, featuring playthings that introduce kids to new hobbies and help families find joy through creative, screen-free play as the new season comes into full bloom.

The Toy Foundation™ (TTF) Board of Trustees appointed Kathleen Campisano, global chief marketing officer & general manager of Beacon Media Group, as chair of the Foundation’s Board of Trustees, on February 28. Campisano, alongside newly appointed Vice Chair Michael Keaton and TTF’s Executive Director Pam Mastrota, will lead the Foundation in implementing aspects of The Toy Association’s three-year action plan to serve and unite members behind philanthropic initiatives that deliver the comfort of play to children when they need it most.

There is immense positive impact when the toy industry unites behind The Toy Foundation™ to deliver the power of play to children when they need it most. Last week, during the 25th Anniversary Toy of the Year® (TOTY®) Awards and throughout Toy Fair®, both held in New York City, $1.3 million in toy donations and financial contributions were generously donated by the toy community in support of children in need around the world.

The most creative and innovative toys and games earned top honors at the 25th Anniversary Toy of the Year® (TOTY®) Awards tonight, where nearly 800 toy, play, and youth professionals gathered to celebrate excellence in play, as well as the industry icons inducted into the Toy Industry Hall of Fame. Proceeds from the awards program and event supports The Toy Foundation™ (TTF), the philanthropic arm of The Toy Association™, which delivers play to millions of children when they need it most.

Toy Fair® will unveil a world of play at the Javits Center in New York City, where creative toy companies — from startups to billion-dollar global brands — will showcase the latest toys, games, and youth entertainment products that kids and kids-at-heart will be clamoring for this year.

At the close of Toy Fair®, all exhibitors are encouraged to donate products — including toys, games, furniture, and more — to The Toy Foundation™ (TTF), the official charity of the show and philanthropic arm of The Toy Association™. As a turnkey opportunity for exhibitors to support children and families when they need it most, and to simplify moveout, TTF will collect donations of all sizes and products when the show ends on March 4.

At the 25th Toy of the Year® (TOTY®) Awards, companies from all corners of the toy industry will come together to support a shared cause to deliver play to children in need. Taking place February 28 at Cipriani 42nd Street in New York City, the TOTY Awards gala is a critical fundraiser for The Toy Foundation™ (TTF) to sustain and expand its work to deliver toys and fund play-focused grants year-round.

Don't miss your chance to attend The Toy Foundation’s (TTF) 25th Anniversary Toy of the Year® (TOTY®) Awards, the industry's most prestigious night honoring the top toys, games, and industry trailblazers and celebrating the toy industry’s collective philanthropy. Tickets are selling fast, so secure your spot to be part of this milestone celebration.

The Toy Foundation’s (TTF) online auction in celebration of the 25th Anniversary Toy of the Year® (TOTY®) Awards is officially open for your bids! Featuring industry mentorship and service items; one-of-a-kind family experiences and international travel; and exceptional collectibles – all at can’t beat starting bids – every bid makes a difference in supporting TTF’s work to deliver the power of play to children when they need it most.

The Toy Foundation is uniting in-kind and cash donations from the industry to provide comfort and relief to children affected by the Los Angeles fires, including a delivery of 20 pallets of toys to on-the-ground nonprofit partners in Los Angeles.

Through product and cash donations, The Toy Foundation™ (TTF) can efficiently deliver toys from companies’ warehouses to children around the world. That’s why the 25th annual Toy of the Year® (TOTY®) Awards, taking place February 28 in New York City, followed by Toy Fair®, are critical opportunities for the industry to come together to sustain and expand TTF’s work.

Event proceeds from the upcoming 25th annual Toy of the Year Awards, taking place February 28 in New York City, will go toward funding play-focused grants at children’s hospitals to benefit 700,000 children by the end of 2025.

The 25th Toy of the Year® (TOTY) Awards is one of the biggest nights of the year for the toy industry, and your brand can be a part of it by purchasing ad space in the TOTY Awards program.

Multiple wildfires have devastated the greater Los Angeles area, forcing more than 100,000 families to evacuate and destroying thousands of homes and communities.

In 2024, the toy industry’s passion to support children in need shined as companies of all sizes united behind The Toy Foundation’s (TTF) Toy Bank program. In total, more than $35 million of product was collected to impact nearly 3 million children, a 468% increase in children supported compared to 2023.

The 25th Toy of the Year® (TOTY®) Awards are just a few weeks away, and time is running out to vote to determine which finalists will take home a prestigious award. The winners will be announced at the TOTY Awards ceremony on Friday, February 28.

The Toy Foundation™ (TTF) is delivering the power of play to create holiday magic to thousands of children and families in need. These toy distributions have been made possible by the year-round product donations and financial support of toy companies, for which TTF is immensely grateful.

As anticipation builds for the 25th Toy of the Year® (TOTY®) Awards, The Toy Foundation™ (TTF) is honored to announce that Amazon, Hasbro, and Mattel will serve as the evening’s Presenting Sponsors. This banner-level commitment showcases each company’s unwavering passion to unite the collective philanthropy of the toy industry to deliver the power of play to children in need.

This Giving Tuesday, the industry has an opportunity to take collective action to deliver the power of play to comfort children within their communities and during hospital stays when they need it most. The Toy Foundation™ (TTF) believes every child should have access to play and is the industry’s partner for the benefit of all children in need.

Toy News Tuesday editors sat down with Yana Ernazarova, chief marketing officer at Edushape, about how she got her start in the industry, how she prioritizes play both personally and professionally, and her role as a Play Ambassador for The Toy Association’s Genius of Play program.

As the holiday giving season is in full swing, there is still an opportunity for companies across the toy industry to support children in need by donating to The Toy Foundation’s Holiday Toy Drive.

The Toy Foundation’s (TTF) Toy of the Year® (TOTY®) Awards, the kick-off party to Toy Fair®, is a highly anticipated night for play professionals to celebrate the very best products in the toy industry and fundraise to deliver play to children in need. Companies of all sizes and sectors are invited to be a leader in the night’s philanthropy by serving as a sponsor for the event, taking place Friday, February 28 at Cipriani 42nd Street in New York City.