News & Press

Latest Foundation News

Don’t Miss the Tribute Book Ad Deadline – Feb. 4!

25 JAN

The last day to reserve a digital ad in the 2022 Tribute Book, the official event program for the 22nd Toy of the Year (TOTY) Awards, is fast approaching. Companies that wish to have their ad included – and be a part of a vital fundraising campaign for The Toy Foundation (TTF) – have until February 4 to submit their ad.

Reserve Your Ticket for the Toy Foundation’s Virtual Toy of the Year (TOTY) Awards!

24 JAN

Members of the global toy community are invited to reserve their tickets for The Toy Foundation’s 2022 Toy of the Year Awards ceremony and Hall of Fame induction ceremony.

The Toy Foundation Announces Toy of the Year (TOTY) Awards will be Held Virtually on Feb. 18

14 JAN

The Toy Foundation has announced that the 2022 Toy of the Year Awards ceremony and Hall of Fame induction ceremony will now be held virtually on Friday, February 18 at 4 p.m. (Eastern)

The Toy Foundation Looks Back at 2021 Successes

11 JAN

The Toy Foundation rose to the challenges presented by the ongoing pandemic and supply chain crisis and broadened its programming to serve more children in need in 2021 through expanded programming and the generosity of the greater toy community.

Support The Philanthropic Work of The Toy Foundation with an Ad in the 2022 Tribute Book

06 JAN

Toy companies looking to lend their support to children in need are invited to reserve ad space in The Toy Foundation’s (TTF) 2022 Tribute Book, the official event program for the 22nd Toy of the Year (TOTY) Awards.

The Genius of Play’s 2021 Communications Highlight Benefits of Play for All Ages

21 DEC

The Genius of Play continued to raise awareness of the value of play for all ages in 2021, achieving new milestones across its audiences of parents, grandparents, caregivers, educators, and media.

Podcast Debut for Genius of Play Features World-Famous LEGO Sculptor Nathan Sawaya

14 DEC

Have you listened to the first episode of The Genius of Play’s new podcast, “Once Upon a Playtime”? Dedicated to teaching grown-ups and kids about the importance of having fun, the podcast premiered last Wednesday and tells the story of Nathan Sawaya, the celebrated LEGO sculptor.

The Genius of Play Launches 'Once Upon a Playtime' Podcast

08 DEC

The Genius of Play, The Toy Association’ nonprofit initiative dedicated to helping parents raise healthy and happy kids through play, today announced the launch of "Once Upon a Playtime”, a first-of-its-kind storytelling podcast that invites listeners to rediscover the value of play through real-life, personal stories of actors, artists, entrepreneurs, and more.

Supply Chain Disruptions Continue to Impact Toy Foundation & Other Charities

07 DEC

The Toy Foundation (TTF)’s Executive Director Pamela Mastrota appeared on NBC News Saturday, December 4, to discuss the impact of supply chain disruptions on charities that provide toy donations to children in need.

Reserve Your TOTY Tickets Today

06 DEC

Tickets are now on sale for The Toy Foundation’s 21th Toy of the Year (TOTY) Awards ceremony, which will unveil the industry’s top toys, games, and properties, and honor the newest inductees into the Toy Industry Hall of Fame.

This #GivingTuesday, Help The Toy Foundation Bring Joy to Children in Need

22 NOV

With the next Giving Tuesday slated for November 30, The Toy Foundation (TTF) is inviting the global play community to consider making their #GivingTuesday donation to its Play Grants Program, which provides funding for play-based resources in children’s hospitals.

The Toy Association Promotes TOTY ’22 Finalists as Holiday Must-Haves

16 NOV

With global supply chain bottlenecks already impacting inventory on toy shelves, The Toy Association is highlighting The Toy Foundation’s 2022 Toy of the Year (TOTY) Awards finalists as “must-haves” shoppers will not want to sleep on.

Finalists Unveiled for 2022 Toy of the Year (TOTY) Awards

08 NOV

From creative construction toys and innovative collectibles, to lovable plush and toys for grown-ups, the 2022 Toy of the Year (TOTY) Awards finalists announced today will be topping wish lists this holiday season.