News & Stories

The Toy Association™ has established the Alan G. Hassenfeld Humanitarian Award, a new annual recognition celebrating individuals or companies that lead with compassion, generosity, and a deep commitment to improving the lives of children.

The Toy Foundation™ (TTF) was proud to support Giving Friends’ annual Spring Fling Giveaway, hosted in partnership with Pelham Bay Little League last month.

The Toy Association™ announced that nominations are now open to submit candidates for induction into the 2027 Toy Industry Hall of Fame

The Toy Foundation™ (TTF) is proud to announce its role as a charitable partner of Informa Markets’ Licensing Expo 2026, the world’s largest brand licensing trade show taking place May 19 to 21 in Las Vegas. This

Mark your calendars for the return of The Toy Foundation’s Golf & Give LA FUNdraiser, taking place at TopGolf El Segundo on Wednesday, September 16 during The Toy Association’s LA Fall Preview Market Weeks. More

The Toy Foundation™ (TTF) is calling on companies across the industry to come together for this year’s International Day of Play (IDOP) to help ensure every child has access to toys and play.

It is critical for every child to have the opportunity to play every day, yet too many children go without it. The Toy Foundation™ (TTF) is committed to closing that gap with its mission to deliver play to children who need it most.

When a child is admitted to a hospital, fear and anxiety can often shape their experience. But a powerful industry-wide initiative is proving that access to play can help ease those emotions and positively transform care.

The Toy Foundation™ (TTF), the philanthropic arm of The Toy Association™, will continue delivering the healing power of play to comfort children as they undergo medical treatment with its largest funding allocation to date.

The Toy Foundation’s Toy of the Year® (TOTY®) Awards, which took place on February 13, 2026, is the toy industry’s annual unifying moment to celebrate creativity, innovation, and come together in support of children in need.

Toy Association staff and other experts led a “Toy Safety & Legislative Update” at Toy Fair® in New York City today that addressed the industry’s top state, federal, and international legislative and regulatory priorities, including key product safety-related activity.

All Toy Fair® exhibitors are encouraged to donate toys, books, games, and other playthings to The Toy Foundation’s (TTF) Toy Chest at the close of the show.

The toy industry rolled out the purple carpet tonight at the 2026 Toy of the Year® (TOTY®) Awards, also known as the “Oscars” of the toy industry, which honored the most creative and innovative toys and games of the year. The TOTY Awards program and gala raised over $1 million in support of The Toy Foundation™ (TTF), the philanthropic arm of The Toy Association™, which unites the philanthropy of the toy industry to deliver play to millions of children in need.

Toy Fair® will open its doors to a world of play at the Javits Center in New York City, where hundreds of creative toy companies — from innovative startups to billion-dollar global brands — will showcase the latest toys, games, and youth entertainment products that kids and kids-at-heart will be clamoring for this year.

The Toy Foundation’s (TTF) online auction in celebration of the Toy of the Year® Awards and Toy Fair® is now open for your bids!

From attending the Toy of the Year® (TOTY®) Awards fundraiser to donating product at the close of Toy Fair, there are multiple opportunities for every exhibitor and attendee to get involved and give back.

In continuing Richard Gottlieb’s legacy and supporting students at his alma mater, the University of Richmond, Gottlieb’s family is inviting the toy community to consider making a donation through The Toy Foundation’s website to the Richard Gottlieb Toy Entrepreneurship Grant.

Taking place the evening of Friday, February 13 at Pier Sixty in New York City, the TOTYs will include a record-setting seven Presenting Sponsors, all of which are committed to creating a world where every child has access to play.

The 2026 Toy of the Year® (TOTY®) Awards are just a few weeks away, and time is running out to vote to determine which finalists will take home a prestigious award.

The Toy Foundation™ (TTF) is delivering play this holiday season to children in under-resourced communities, schools, and hospitals nationwide with the distribution of more than 20,000 toys through its Toy Chest program. Thanks to the toy industry’s united support, year-round toy donations and financial contributions enable TTF to reach children when they need it the most.

In 2025, The Toy Foundation™ (TTF) made great strides to advance its mission to unite the toy industry in delivering the benefits of play to children in need.

Toy companies are pledging their support of The Toy Foundation’s mission to create a world where every child has access to play by serving as sponsors for the 2026 Toy of the Year® (TOTY®) Awards, taking place Friday, February 13 at Pier Sixty in New York City.

On Giving Tuesday, Toy Association President & CEO Greg Ahearn invites the industry to support The Toy Foundation’s Holiday Gift Catalog. Contributions directly fund toys, comfort kits, and play projects, helping deliver joy and hope to children who need it most.