Toy Association staff and other experts led a “Toy Safety & Legislative Update” at Toy Fair® in New York City today that addressed the industry’s top state, federal, and international legislative and regulatory priorities, including key product safety-related activity.

All Toy Fair® exhibitors are encouraged to donate toys, books, games, and other playthings to The Toy Foundation’s (TTF) Toy Chest at the close of the show.

The toy industry rolled out the purple carpet tonight at the 2026 Toy of the Year® (TOTY®) Awards, also known as the “Oscars” of the toy industry, which honored the most creative and innovative toys and games of the year. The TOTY Awards program and gala raised over $1 million in support of The Toy Foundation™ (TTF), the philanthropic arm of The Toy Association™, which unites the philanthropy of the toy industry to deliver play to millions of children in need.

Toy Fair® will open its doors to a world of play at the Javits Center in New York City, where hundreds of creative toy companies — from innovative startups to billion-dollar global brands — will showcase the latest toys, games, and youth entertainment products that kids and kids-at-heart will be clamoring for this year.

The Toy Foundation’s (TTF) online auction in celebration of the Toy of the Year® Awards and Toy Fair® is now open for your bids!

From attending the Toy of the Year® (TOTY®) Awards fundraiser to donating product at the close of Toy Fair, there are multiple opportunities for every exhibitor and attendee to get involved and give back.

In continuing Richard Gottlieb’s legacy and supporting students at his alma mater, the University of Richmond, Gottlieb’s family is inviting the toy community to consider making a donation through The Toy Foundation’s website to the Richard Gottlieb Toy Entrepreneurship Grant.

Taking place the evening of Friday, February 13 at Pier Sixty in New York City, the TOTYs will include a record-setting seven Presenting Sponsors, all of which are committed to creating a world where every child has access to play.

The 2026 Toy of the Year® (TOTY®) Awards are just a few weeks away, and time is running out to vote to determine which finalists will take home a prestigious award.

The Toy Foundation™ (TTF) is delivering play this holiday season to children in under-resourced communities, schools, and hospitals nationwide with the distribution of more than 20,000 toys through its Toy Chest program. Thanks to the toy industry’s united support, year-round toy donations and financial contributions enable TTF to reach children when they need it the most.

In 2025, The Toy Foundation™ (TTF) made great strides to advance its mission to unite the toy industry in delivering the benefits of play to children in need.

Toy companies are pledging their support of The Toy Foundation’s mission to create a world where every child has access to play by serving as sponsors for the 2026 Toy of the Year® (TOTY®) Awards, taking place Friday, February 13 at Pier Sixty in New York City.

On Giving Tuesday, Toy Association President & CEO Greg Ahearn invites the industry to support The Toy Foundation’s Holiday Gift Catalog. Contributions directly fund toys, comfort kits, and play projects, helping deliver joy and hope to children who need it most.

The Toy Foundation™ (TTF) will receive 100% of the proceeds from the sale of exclusive, limited edition Crazy Aaron’s Thinking Putty mini tins available at select Chuck E. Cheese locations this holiday season.

This holiday giving season, The Toy Foundation™ (TTF) is inspiring new and existing donors to give back to children in need by launching its first-ever Holiday Gift Catalog.

Tickets are now on sale for The Toy Foundation’s 2026 Toy of the Year® (TOTY®) Awards , which will unveil the industry’s top toys, games, and properties, and honor the newest inductees into the Toy Industry Hall of Fame.

The Toy Foundation™ (TTF) will be the beneficiary of a truly one-of-a-kind auction item: a rare Beckett Black Label Pokémon card that Dragon Shield, a global leader in premium trading card game accessories, and Beckett, the premier grading and authentication company for trading cards and collectibles, recently launched to the edge of space.

The unveiling of the TOTY finalists, which represent this year's most sought-after toys across 16 categories of play, coincided with CHITAG's first-ever Wishlist Weekend™, a new holiday tradition that encourages families all across the country to pla

Hosted by and benefiting The Toy Foundation™ (TTF), the TOTY Awards invites companies to showcase their brands and commitment to giving back by serving as an event sponsor.

The finalists for The Toy Foundation’s Toy of the Year® (TOTY®) Awards will be revealed in person at the Chicago Toy & Game Fair (CHITAG) on Saturday, November 8. The announcement will take place during a live press conference at 11:30 a.m. (Central) on the CHITAG main stage, accompanied by a national press release.

Each year, The Toy Foundation™ (TTF) Play Fund opens grant applications for children’s hospitals and health systems nationwide to apply for funding — and TTF is looking for industry partners to financially support the Play Fund in its fifth annual grant cycle. 

The Toy Foundation works year-round to distribute toys to the families and children most impacted by natural disasters. To support these ongoing disaster relief efforts, companies can submit a product donation form to coordinate a free pickup.

As the holiday season approaches, TTF is calling on toy companies to donate product to the Toy Chest and create a magical season for as many children as possible.

This year, The Toy Foundation™ Play Fund distributed $405,000 to 23 children’s hospitals to support a variety of play-focused projects that will benefit more than 245,000 children in need.

The toy community raised nearly half a million dollars to benefit children in need at The Toy Foundation’s Golf & Give FUNdraiser September 9. Held during The Toy Association’s LA Fall Preview Market Weeks, the event welcomed toy professionals for an evening of networking, friendly competition, and giving back at Topgolf in El Segundo.