2011 TOTY Winners
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Toy of the Year | Activity Toy | Boy Toy | Educational Toy | Girl Toy | Game | Infant/Toddler Toy | Innovative Toy | Outdoor Toy | Preschool Toy | Property | Specialty Toy
TOY OF THE YEAR
The best toy of the year.
WINNER: The Sing-a-ma-jigs!™ – Mattel, Inc.
ACTIVITY TOY OF THE YEAR
The best toy that inspires creative play through various forms of activity.
WINNER: Crayola Color Wonder Sound Studio™ – Crayola, LLC
Other Nominees:
- Harumika by Bandai America
- Musicolor by Delta Creative
- TRIO by Fisher-Price
- Girl Gourmet Sweets Candy Jewel by JAKKS Pacific
- Chixos Design a Luxury Loft by Spin Master
BOY TOY OF THE YEAR
The best toy developed specifically for boys of any age, not including r/c, ride-on and other vehicles.
WINNER: NERF N-Strike Stampede ECS Blaster – Hasbro, Inc.
Other Nominees:
- Air Hogs® Hawk Eye™ by Spin Master Ltd.
- Hot Wheels® RC Stealth Rides™ by Mattel, Inc.
- Real Construction™ Deluxe Workshop by JAKKS Pacific, Inc.
- Spy Net™ Video Watch by JAKKS Pacific, Inc.
- Toy Story 3 Blast Off Buzz Lightyear by Thinkway Toys
- TRON: Legacy Zero Gravity Light Cycle by Disney and Spin Master
EDUCATIONAL TOY OF THE YEAR
The best toy that through play help children develop special skills and/or knowledge.
WINNER: Leapster Explorer – LeapFrog
Other Nominees:
- Alphie by Playskool
- Furnished School Building by Playmobil® USA
- iXL™ Learning System by Fisher-Price®, Inc.
- Math Dice® Jr. Kid’s First Mental Math Game by ThinkFun Inc.
- MobiGo™ by VTech Electronics North America
- V.Reader™ by VTech Electronics North America
GIRL TOY OF THE YEAR
The best toy developed specifically for girls of any age.
WINNER: Squinkies™ Cupcake Surprize! Bake Shop – Blip® Toys
Other Nominees:
- Barbie® Video Girl by Mattel
- Furreal Friends GOGO, My Walkin' Pup by Hasbro, Inc.
- Justin Bieber Music Video Collection Singing Figures by The Bridge Direct, Inc.
- Monster High™ Doll Assortment by Mattel, Inc.
- Princess & Me 18” Dolls by JAKKS Pacific, Inc.
- Zoobles™ Single Pack by Spin Master Ltd.
GAME OF THE YEAR
Including children's board, card, CD-ROM or electronic game formats. (For CD-ROM or electronic games, formats must have ESRB's "Early Childhood" rating: content may be suitable for persons ages 3 and older. Contains no materials that parents would find inappropriate.)
WINNER: Scrabble Flash – Hasbro, Inc.
Other Nominees:
- 5 Second Rule® by Patch Products
- LEGO® Games Creationary by LEGO Systems, Inc.
- LEGO® Games Minotaurus by LEGO Systems, Inc.
- LOOPZ™ by Radica
- Rory's Story Cubes® by Gamewright/Ceaco
- SPOT IT! by Blue Orange Games
INFANT/TODDLER TOY OF THE YEAR
The best toy developed for infant and/or preschool children.
WINNER: My Own Leaptop – LeapFrog
Other Nominees:
- Explore N' Grow Musical Gear Center by Playskool
- Laugh & Learn™ Learn & Move Music Station™ by Fisher-Price, Inc.
- LEGO® DUPLO® Play with Numbers by LEGO Systems, Inc.
- Lil’ Zoomers™ Spinnin’ Sounds Speedway™ by Fisher-Price, Inc.
- Mega Bloks® Pull Along Musical Pirate Ship by MEGA Brands
- My First Disney Princess Baby dolls by Tollytots®, a division of JAKKS Pacific, Inc.
INNOVATIVE TOY OF THE YEAR
The best toy that combines the most unique blend of innovative technology and play value for children today.
WINNER: The Sing-a-ma-jigs!™ – Mattel, Inc.
Other Nominees:
- iXL™ Learning System by Fisher-Price®, Inc.
- LEGO® Games Minotaurus by LEGO Systems, Inc.
- Paper Jamz™ by WowWee
- Scrabble Flash by Parker Bros.
- Spy Net™ Video Watch by JAKKS Pacific, Inc.
- V.Reader™ by VTech Electronics North America
OUTDOOR TOY OF THE YEAR
The best toy designed for outdoor play.
WINNER: NERF Super Soaker Shot Blast – Hasbro, Inc.
Other Nominees:
- Flickin’ Chicken™ by The Haywire Group, Inc.
- Makin’ Mudpies™ by Little Tikes
- Razor® Siege™ Caster Scooter by Razor USA, LLC
- Sky Ball® and Bat by Maui Toys®
- Whiplash™ by Street Surfing
- YBIKE by National Sporting Goods
PRESCHOOL TOY OF THE YEAR
The best toy developed for infant and/or preschool children.
WINNER: The Sing-a-ma-jigs!™ – Mattel, Inc.
Other Nominees:
- Dance Star Mickey by Fisher-Price®, Inc.
- iXL™ Learning System by Fisher-Price®, Inc.
- My Take Along Puppet Theater by Playmobil® USA
- Tonka Chuck & Friends Chuck's Stunt Park by Hasbro, Inc.
- V.Reader™ by VTech Electronics North America
PROPERTY OF THE YEAR
The licensor that had the greatest success spreading its brand or property throughout the industry while generating interest and excitement.
WINNER: Toy Story 3 – Disney Consumer Products
Other Nominees:
- Ben 10 Ultimate Alien by Cartoon Network Enterprises
- Chuggington™ by Ludorum
- Dinosaur Train by The Jim Henson Company
- Monster High™ by Mattel
- Thomas and Friends™ by Hit Entertainment
SPECIALTY TOY OF THE YEAR
The best toy primarily distributed through specialty retailers.
WINNER: HEXBUG® Nano Habitat Set – Innovation First Labs, Inc.
Other Nominees:
- Furnished School Building by Playmobil® USA
- My Take Along Puppet Theater by Playmobil® USA
- Shrinky Dinks® Deluxe by Creativity for Kids/Faber-Castell USA
- Solitaire Chess™ by ThinkFun
- Uppy™ Classic Uglydoll® by Pretty Ugly™ LLC/Uglydoll®