2006 TOTY WInners
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Toy of the Year | Activity Toy | Boy Toy | Educational Toy | Electronic Entertainment Toy | Girl Toy | Game | Infant/Preschool Toy | Innovative Toy | Outdoor Toy | Property | Specialty Toy | Retailer
TOY OF THE YEAR
The best toy of the year.
WINNER: FLY™ Pentop Computer - LeapFrog Enterprises
ACTIVITY TOY OF THE YEAR
The best toy that inspires creative play through various forms of activity.
WINNER: LEGO Star Wars - LEGO Systems Inc.
Other Nominees:
- Black Belts Home Karate Studio - Spin Master Ltd.
- Doctor Dreadful™ Freaky Food Lab - Funrise Toy Corp
- Magic Glow Doodle Bear™ - Play Along, Inc.
- 7-Eleven Slurpee Drink Maker - Spin Master Ltd.
BOY TOY OF THE YEAR
The best toy developed specifically for boys of any age, not including r/c, ride-on and other vehicles.
WINNER: Tyco® R/C Shell Shocker™ - Mattel
Other Nominees:
- Air Hogs Zero Gravity - Spin Master Ltd.
- Fly Wheels™ - JAKKS Pacific, Inc.
- Star Wars Darth Vader Voice Changer - Hasbro, Inc.
- Star Wars Revenge of the Sith Ultimate Lightsaber Kit - Hasbro, Inc.
EDUCATIONAL TOY OF THE YEAR
The best toy that through play help children develop special skills and/or knowledge.
WINNER: FLY™ Pentop Computer - LeapFrog Enterprises
Other Nominees:
- Leapster L-Max™ Learning Game System - LeapFrog Enterprises
- Nitro Notebook™ - VTech Electronics North America
- V. Smile Pocket™ Learning System - VTech Electronics North America
ELECTRONIC ENTERTAINMENT TOY OF THE YEAR
For toys created for children of any age that have a considerable electronic component involved. This includes "plug 'n play" and interactive videos.
WINNER: 20Q™ - Radica USA Ltd.
Other Nominees:
- CHATNOW Two-way Radio Communicator - Tiger Electronics
- I-DOG Interactive Music Companion - Tiger Electronics.
- Star Wars Saga Edition® Lightsaber Battle Game - Tiger Electronics
- M.A.G.™ The BATMAN™ Villains of Gotham City™ TV Action Game - Thinkway
GAME OF THE YEAR
Including children's board, card, CD-ROM or electronic game formats. (For CD-ROM or electronic games, formats must have ESRB's "Early Childhood" rating: content may be suitable for persons ages 3 and older. Contains no materials that parents would find inappropriate.)
WINNERS: Apples to Apples® -Out of the Box Publishing, Inc. and Hullabaloo - Cranium, Inc
Other Nominees:
- Candy Land DVD - Milton Bradley
- Dream Life™ -Tiger Electronics
- Hullabaloo - Cranium, Inc
- Sudoku™ - Techno Source USA
GIRL TOY OF THE YEAR
The best toy developed specifically for girls of any age.
WINNER: Dora's Talking Kitchen™ - Fisher-Price
Other Nominees:
- Amazing Amanda™ - Playmates Toys Inc..
- Bratz Babyz™ - MGA Entertainment, Inc.
- Pixel Chix - Mattel
- Tamagotchi Connection Version 2 - Bandai America Inc.
INFANT/PRESCHOOL TOY OF THE YEAR
The best toy developed for infant and/or preschool children.
WINNER: Weebles Weebly Wobbly Tree House - Playskool
Other Nominees:
- Bulls-Eye Bounce & Roll - Playskool
- Shake 'N Go Speedway™ - Fisher-Price
- Star Station™ - Fisher-Price
- Write & Learn Letter Book™ - VTech Electronics North America
INNOVATIVE TOY OF THE YEAR
The best toy that combines the most unique blend of innovative technology and play value for children today.
WINNER: FLY™ Pentop Computer - LeapFrog Enterprises
Other Nominees:
- Air Hogs Zero Gravity - Spin Master Ltd.
- iZ - Zizzle
- Roboraptor™ - WowWee
- VUGO Player - Tiger Electronics
OUTDOOR TOY OF THE YEAR
The best toy designed for outdoor play.
WINNER: Air Hogs R/C Dominator -Spin Master Ltd.
Other Nominees:
- Banzai Falls QuickSet Water Slide - Toy Quest
- Fold 2 Go™ XL Trike - Radio Flyer
- Moon Shoes® 2000 - Hart Toys, Inc.
- PlasmaCar - PlaSmart
PROPERTY OF THE YEAR
The licensor that had the greatest success spreading its brand or property throughout the industry while generating interest and excitement.
WINNER: Dora The Explorer - Nickelodeon
Other Nominees:
- Bratz - MGA Entertainment Inc.
- Cinderella - Disney
- Star Wars - Hasbro Inc./LucasFilm
- Thomas & Friends - HIT Entertainment
SPECIALTY TOY OF THE YEAR
The best toy primarily distributed through specialty retailers.
WINNERS: 3-D Pool Table -Zocker Toys and UGLYDOLL - Prettyugly LLC
Other Nominees:
- Blokus - Educational Insights
- PlasmaCar - Plasmart Toys
- TIPOVER! - ThinkFun Inc.
RETAILER OF THE YEAR
The retailer who stocked their store shelves with a variety of popular toys, as well as for innovation in their operating systems, creative in-store merchandising, and for quality customer service
WINNER: Target