2001 TOTY Winners
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People's Choice | Activity Toy | Boy Toy | Educational Toy | Girl Toy |
Game |
Infant/Preschool Toy | Innovative Toy | Spring/Summer Toy | Specialty Toy | Licensed Toy |
Specialty Retailer | Mass Retailer | Marketing Campaign
PEOPLE'S CHOICE TOY OF THE YEAR
The best toy of the year.
WINNER: Bratz ™, MGA Entertainment
ACTIVITY TOY OF THE YEAR
The best toy that inspires creative play through various forms of activity.
WINNER: LEGO Harry Potter Hogwarts Castle, LEGO Systems, Inc.
Other Nominees:
- Pixter by Fisher Price
- Lincoln Logs by K’Nex
- Harry Potter Professor Snapes Potions Class Edible Activity Sets by Mattel
- Incredible Shrinky Dinks Maker by SpinMaster
BOY TOY OF THE YEAR
The best toy developed specifically for boys of any age, not including r/c, ride-on and other vehicles.
WINNER: Bionicle, LEGO Systems, Inc.
Other Nominees:
- Beyblade, Hasbro Inc.
- Bionicle Toa Nuva, LEGO Systems Inc
- KG Racer automites, Kid Galaxy
- Octoblast Track Set, Mattel Inc.
EDUCATIONAL TOY OF THE YEAR
The best toy that through play help children develop special skills and/or knowledge.
WINNER: My First LeapPad(TM), LeapFrog
Other Nominees:
- ABC Talking Poster by Fisher Price
- Kids Around the World by Fisher Price
- Solar Car Book by Klutz
- Turbo Twist Line by TurboTwist
GAME OF THE YEAR
Including children's board, card, CD-ROM or electronic game formats. (For CD-ROM or electronic games, formats must have ESRB's "Early Childhood" rating: content may be suitable for persons ages 3 and older. Contains no materials that parents would find inappropriate.)
WINNERS: Cranium®, Cranium, Inc.
Other Nominees:
- GameBoy Advance by Nintendo
- Game Cube by Nintendo
- Harry Potter Levitating Challenge by Mattel
- X Box by Microsoft
GIRL TOY OF THE YEAR
The best toy developed specifically for girls of any age.
WINNER: e-kara, Hasbro, Inc.
Other Nominees:
- Barbie & the Nutcracker by Mattel
- Bratz by MGA Entertainment
- Groovy Girls by Manhattan Toy
- What's Her Face by Mattel
INFANT/PRESCHOOL TOY OF THE YEAR
The best toy developed for infant and/or preschool children.
WINNER: Rescue Heroes(TM), Fisher-Price®
Other Nominees:
- Bob the Builder Electronic Talking Scoop by Hasbro
- Jumbo Music Block by Neurosmith
- Lamaze Octotunes by Learning Curve
- Tickle Me Elmo Surprise by Fisher Price
INNOVATIVE TOY OF THE YEAR
The best toy that combines the most unique blend of innovative technology and play value for children today.
WINNER: Bionicle, LEGO Systems, Inc.
Other Nominees:
- E-kara by Hasbro
- iQuest with Mindstation by LeapFrog
- Pixter by Fisher Price
- What's Her Face by Mattel
SPRING/SUMMER TOY OF THE YEAR
The best toy designed for outdoor play.
WINNER: Street Flyers Retractable In-Line Skates, Street Flyers, LLC
Other Nominees:
- Razor Airgo by Razor USA
- Saturian Gripper by Saturnian
- Slip and Slide by Wham-O
- The Storm Trendmasters by Manhattan Toy
SPECIALTY TOY OF THE YEAR
The best toy primarily distributed through specialty retailers.
WINNERS: Spy Line, Wild Planet Toys
Other Nominees:
- Bob the Builder by Brio
- Groovy Girls by Manhattan Toy
- Make Your Own Smackers Lip Balm by Faber Castell
- Magz by Progressive Trading Co.
Licensed TOY OF THE YEAR
The best toy primarily distributed through specialty retailers.
WINNERS: Bob The Builder Electronic Talking Scoop, Hasbro, Inc.
Other Nominees:
- LEGO Systems by LEGO
- Harry Potter by LEGO
- Harry Potter Professor Snape’s Potions Class Edible Activity Sets by Mattel
- Monsters Inc. Glowing Bedtime Sully by Hasbro
- R/C Tony Hawk Skateboard by Mattel
Specialty Retailer of the Year
WINNER: FAO Schwarz
Other Nominees:
- Creative Kidsstuff
- Kazoo Toys
- Learning Express
- Playnix
Mass Retailer of the Year
WINNER: Target
Other Nominees:
- Kbtoys.com/etoys
- Toys'R'Us
- TRU/Amazon.com
- Wal-Mart
Best Marketing Campaign of the Year
WINNER: Toys'R'Us
Other Nominees:
- Learn Something New Everyday by LeapFrog
- Thomas and Friends Wooden Trailway Surprize by Learning Curve
- Bionicle by LEGO
- Barbie and the Nutcracker by Mattel