Amazon, Mattel, Spin Master, & More Top Brands Take Center Stage at the TOTY® Awards

toy-of-the-year-sponsors-2023July 18, 2023 | As enthusiasm builds for the biggest night in the toy community, companies from all corners of the industry are excitedly uniting to support the Toy of the Year® (TOTY®) Awards and its mission to deliver the extraordinary benefits of play to children in need. The Toy Foundation™ (TTF) is proud to announce the initial lineup of sponsors, including:

  • Presenting Sponsors: Amazon, Mattel, and Spin Master
  • Vision Sponsors: ChizSix, Hasbro, Jazwares, The LEGO Group, Nightglass Media, Toysmith, and VTech
  • Mission Sponsors: Beacon Media Group, Circana, Melissa & Doug, Moose Toys, and Radio Flyer
  • Values Sponsors: Crayola and Toy’n Around

Every sponsorship has a positive impact on the lives of thousands of children through TTF’s program areas: The Toy BankSM; Play Grants; and Diversity, Equity, and Inclusion. In 2022, the industry’s support helped TTF reach more than 925,000 children and families. Thanks to this powerful group of sponsors, plus yearlong contributors, YOUR Foundation will continue to expand and reach even more children in need.

“We are delighted by the broad-based support for the TOTY Awards and the genuine excitement for engaging in the work YOUR Foundation is doing to deliver joy to children in need,” said Pamela Mastrota, executive director of The Toy Foundation.

The TOTY Awards, taking place on September 29 at Cipriani 42nd Street in New York City, will be a high-energy and high-impact event featuring exclusive entertainment from Grammy Award-winning artist Wyclef Jean, prestigious awards, the Toy Industry Hall of Fame induction ceremony, a one-of-a-kind auction, and networking opportunities.

There is still time to add your name to this list of industry leaders who are truly making difference in the lives of children and families who need the power of play. Sponsorships (details here), auction opportunities (details here), and tickets (purchase here) are still available. To the best plan for you and your organization, please contact TTF’s Director of Development John Fistolera.

Follow The Toy Foundation on LinkedIn, Instagram, and Facebook, and #TOTY for event news. Add the hashtag to your updates sharing how you’re participating in the TOTY Awards.

To learn more about The Toy Foundation, visit