Pamela Mastrota
Executive Director  

Pamela Mastrota is the Executive Director of The Toy Foundation (TTF) where she dedicated to fulfilling its mission to be the uniting force for the collective philanthropy for the toy industry for the benefit of children in need. Mastrota is responsible for implementing TTF’s Strategic Action Plan to serve as a thought leader and effective partner in delivering comfort, joy, and the extraordinary benefits of play to every child.

To ensure TTF best supports the industry, Mastrota oversees and evaluates all aspects of its operations, relationships, development and fundraising, communications, and program areas in a manner that supports, strengthens, and advances the Foundation’s vision, mission, core values, and Strategic Action Plan.

Mastrota joined TTF in June 2021 bringing extensive C-level and nonprofit leadership, fundraising and relationship-building experience. She has advanced profit and non-profit organizations through transformation and growth to increase impact thanks to big picture creativity, innovative solutions, and collaboration with staff, board leadership and communities.

Prior to joining The Toy Foundation, Mastrota served as the Chief Operating Officer for Make-A-Wish Metro NY & Western NY where she successfully increased volunteers in underserved areas by 180% to best serve Make-A-Wish kids through the recruitment of experienced and culturally diverse department heads and the development of organizational plans that improved productivity and efficiency. Previously, Mastrota served as President and Chief Executive Officer for the National Multiple Sclerosis Society Long Island Chapter.

Mastrota is a graduate of Hofstra University with a Bachelor of Arts in Public Relations and Communications and West Chester University with a Master of Health Administration.

Kevin Colman
Director of Development

Kevin has joined The Toy Foundation as the Director of Development. Kevin is a Philanthropy Professional who has dedicated his career to bringing joy, relief and play to millions of children around the world through fundraising, high impact philanthropic giving and social impact programming.

Kevin was most recently the Sr. Director of Global Philanthropy and Social Impact at Hasbro and served as the President of the Hasbro Foundation. Kevin led Hasbro’s philanthropic giving and social impact strategy by delivering Access to Play in underserved communities, Play Relief in times of crisis and uncertainty, and empowering the next generation of Play Makers. He was responsible for Hasbro’s grantmaking strategy through the Hasbro Foundation, Gift of Play product donation program, global employee volunteer program, and cause marketing initiatives engaging Hasbro’s brands, retailers, consumers and nonprofits.

Prior to his time at Hasbro, Kevin advanced the missions of Rhode Island and Hasbro Children’s Hospitals through Major Gift and event fundraising, combining his professional expertise with a personal passion for supporting children through pediatric healthcare.

Kevin is passionate about fostering collaboration among individuals, companies, and nonprofits to advance business priorities and social impact causes. He is thrilled to work to advance the mission of The Toy Foundation and make an even greater impact for children in need around the world.

Kevin is a graduate of the University of Rhode Island with a Bachelor of Arts in Public Relations and Communications and a Minor in Leadership Studies.

Kevin is a very proud husband and father to his son.

Erin Wright
Manager, Marketing Communication

Erin Wright is the new Manager of Marketing Communications for The Toy Foundation.

Erin brings to the Foundation a decade of communications and storytelling experience, developing and implementing strategic communications plans to increase awareness among the primary stakeholders. Prior to The Toy Foundation, Erin worked at 360PR+ where she led consumer and thought leader initiatives for food and beverage brands with a focus on message development, media relations, influencer marketing and brand partnerships.

Previously, Erin worked at APCO Worldwide, Ketchum and Hunter Public Relations, communicating a variety of brands' unique stories.

Driven by purpose, Erin is enthusiastic in sharing The Toy Foundation's mission and helping bring the power of play to families across the country.

Jeff Snyderman
Chief Financial Officer
The Toy Association

Jeff Snyderman, Chief Financial Officer, leads finance, investment, IT, and facilities operations for the Association and The Toy Foundation™.

With nine years of direct CFO experience, Jeff spent seven years as executive vice president and chief financial officer of Horizon Group USA, overseeing all aspects of finance, treasury, and merchandise planning. Horizon Group USA is a dynamic leader in the D.I.Y. trend marketplace, offering a wide range of branded activity kits, educational playsets, fashion-forward impulse products, and crafts for all occasions.

Prior to Horizon Group USA, Jeff held various finance, accounting operations, controller, and global process roles at the Fortune 500 companies, including Toys “R” Us, Liz Claiborne, and Saks Fifth Avenue, where he focused on finance operations, audit, payroll, planning and analysis, and global outsourcing management. He began his career in public accounting at Coopers & Lybrand (now PricewaterhouseCoopers).

During his 16 years at Toys “R” Us, Jeff held several leadership roles, including controller for toys U.S., vice president of global planning and analysis, and vice president of operations accounting and business process outsourcing. He led a 125-person team across New Jersey and India and his responsibilities included business analysis, identifying new business opportunities, vendor evaluations and negotiations, contract reviews, and managing process transformations. He collaborated closely with suppliers to analyze and negotiate payment terms, fostering positive supplier relationships. Jeff’s leadership and financial acumen were instrumental in delivering a successful global expansion initiative in shared services while at Toys “R” Us.

Jeff holds a bachelor’s degree in accounting from The State University of New York at Binghamton and an MBA from The Stern School of Business at New York University. He is also a Certified Public Accountant.