Pamela Mastrota is the executive director of The Toy Foundation, where she is responsible for maintaining and evaluating all aspects of TTF’s operations, programs, administration, relationships, and fundraising/donor practices in a manner that supports, strengthens, and advances The Toy Foundation’s mission.
She brings with her an extensive background in C-level and nonprofit leadership, fundraising, and relationship-building experience. Most recently, Mastrota served as COO for Make-A-Wish Metro NY & Western NY, leading all operations including finance, human resources, marketing, IT/data management, and project management. Under her leadership, the number of volunteers in underserved areas grew by 180 percent to best serve Make-A-Wish kids through the recruitment of experienced and culturally diverse department heads and the development of organizational plans that improved productivity and efficiency. She also reduced the wait time from two years to seven months to fulfill children’s wishes and reduced volunteer and staff turnover by 40 percent over her five-year tenure.
Prior to that role, Mastrota served as president & CEO for the National Multiple Sclerosis Society Long Island Chapter, where she developed quality community programs and services to increase chapter-wide income and double endowment size and recruited a dynamic and professional fundraising staff.
John has nearly 20 years of nonprofit experience focused on development operations, donor stewardship and external affairs.
John served as the president of the HOSA-Future Health Professionals (HOSA) Foundation, where he laid the groundwork for the organization's first focused development operation and capital campaign. His work for HOSA produced a pipeline of new donor relationships worth over $1 million and a potential $5 million in-kind donations for the capital campaign.
Prior to HOSA, John led all development and external affairs programs for the Distributive Education Clubs of America (DECA.) As vice president of development and external affairs, John held a leadership role in developing organizational strategy, stewardship and operations. Under his tenure, DECA increased overall support by 90%, diversified its portfolio of support, created a new engagement model with its donor board and increased DECA's reputation as a national education partner.
John launched his professional career on the re-election campaign of the Governor of California. He then joined the professional staff in the California State Assembly and Senate Minority Leader's office. He also led state government and public affairs for an industry association. John graduated from St. Mary's College of California with a Bachelor of Arts in Integral Liberal Arts. Outside of work, John enjoys cooking, sports and community involvement.
Manager, Marketing Communication
Erin Wright is the new Manager of Marketing Communications for The Toy Foundation.
Erin brings to the Foundation a decade of communications and storytelling experience, developing and implementing strategic communications plans to increase awareness among the primary stakeholders. Prior to The Toy Foundation, Erin worked at 360PR+ where she led consumer and thought leader initiatives for food and beverage brands with a focus on message development, media relations, influencer marketing and brand partnerships.
Previously, Erin worked at APCO Worldwide, Ketchum and Hunter Public Relations, communicating a variety of brands' unique stories.
Driven by purpose, Erin is enthusiastic in sharing The Toy Foundation's mission and helping bring the power of play to families across the country.
Erica Wieczorek joins The Toy Foundation as a Development Associate, where she will provide administrative, development, and marketing/communications support to the Foundation management team. Erica will also be responsible for assisting with development and fundraising initiatives, program coordination, toy donation/solicitations, vendor and event management, and Foundation data collection, management, and review.
Born and raised in a multicultural home on Chicago’s south side, Erica developed a powerful fervor for service work and community outreach early in childhood. Her volunteer experience began with Youth Ministry programs at her church/grammar school and has continued through various leadership roles at Diocesan retreats and events.
Wieczorek holds a Bachelor’s degree in Communications and Marketing from Loyola University Chicago, where completing a research project helped unearth her passion for the toy industry. Titled “For Ages 3+: A contemporary study of advertising in the toy industry,” she analyzed market trends, demographics, industry key players, consumer spending data, and challenges faced within the industry. Erica’s findings led her to join Women in Toys (WiT,) where she currently serves on the Marketing Committee.
Erica looks forward to contributing to The Toy Foundation team and their efforts toward bringing joy to and making a positive impact on the toy industry and the children it serves.
Executive Vice President, Finance & Operations
The Toy Association
Paul Vitale is Executive Vice President, Finance & Operations at The Toy Association. Mr. Vitale is a Certified Public Accountant and Chartered Global Management Accountant with 40 years of experience. He has held senior financial positions in both for-profit and not-for-profit organizations and spent more than 10 years in public accounting with Arthur Andersen. Before joining The Toy Association in 2007, Vitale was Senior Director of Finance for the Greater New York Chapter of the American Red Cross for nearly six years.
Vitale graduated magna cum laude with a Bachelor's degree in accounting from St. John's University in New York. He is a member of the New York State Society of Certified Public Accountants and the American Institute of Certified Public Accountants.
Vitale has been a volunteer director since 1995 of North Shore Child & Family Guidance Association, a not-for-profit provider of mental health services to children and their families based on Long Island, NY, having served as Treasurer and currently as Board President. He also served for more than 10 years on the Audit and Compliance Committee of Catholic Health Services of Long Island, a not-for-profit integrated healthcare delivery system.
Vitale has been married to his wife, Marie, for 39 years. Together, they have three children and two grandchildren.