Pamela Mastrota
Executive Director  

Pamela Mastrota is the Executive Director of The Toy Foundation (TTF) where she dedicated to fulfilling its mission to be the uniting force for the collective philanthropy for the toy industry for the benefit of children in need. Mastrota is responsible for implementing TTF’s Strategic Action Plan to serve as a thought leader and effective partner in delivering comfort, joy, and the extraordinary benefits of play to every child.

To ensure TTF best supports the industry, Mastrota oversees and evaluates all aspects of its operations, relationships, development and fundraising, communications, and program areas in a manner that supports, strengthens, and advances the Foundation’s vision, mission, core values, and Strategic Action Plan.

Mastrota joined TTF in June 2021 bringing extensive C-level and nonprofit leadership, fundraising and relationship-building experience. She has advanced profit and non-profit organizations through transformation and growth to increase impact thanks to big picture creativity, innovative solutions, and collaboration with staff, board leadership and communities.

Prior to joining The Toy Foundation, Mastrota served as the Chief Operating Officer for Make-A-Wish Metro NY & Western NY where she successfully increased volunteers in underserved areas by 180% to best serve Make-A-Wish kids through the recruitment of experienced and culturally diverse department heads and the development of organizational plans that improved productivity and efficiency. Previously, Mastrota served as President and Chief Executive Officer for the National Multiple Sclerosis Society Long Island Chapter.

Mastrota is a graduate of Hofstra University with a Bachelor of Arts in Public Relations and Communications and West Chester University with a Master of Health Administration.

Erin Wright
Manager, Marketing Communication

Erin Wright is the new Manager of Marketing Communications for The Toy Foundation.

Erin brings to the Foundation a decade of communications and storytelling experience, developing and implementing strategic communications plans to increase awareness among the primary stakeholders. Prior to The Toy Foundation, Erin worked at 360PR+ where she led consumer and thought leader initiatives for food and beverage brands with a focus on message development, media relations, influencer marketing and brand partnerships.

Previously, Erin worked at APCO Worldwide, Ketchum and Hunter Public Relations, communicating a variety of brands' unique stories.

Driven by purpose, Erin is enthusiastic in sharing The Toy Foundation's mission and helping bring the power of play to families across the country.

Robert Heins
Senior Vice President, Finance & Administration
The Toy Association

As part of The Toy Association’s executive management team, Heins is responsible for the management and supervision of the finances, human resources, information technology (IT), facilities, and legal matters for the Association and The Toy Foundation™.

Heins joined the Association’s finance & accounting department in 2015 as its director. He most recently served as vice president of finance & accounting, where he oversaw the accounting function of the Association and the Foundation.

Throughout his tenure, Heins has ensured both organizations adhere to the highest financial practices and standards. He has also played an integral role in moving the organizations’ finance function forward to a modernized digital operation that’s improved financial planning, modeling, budgeting, and forecasting. His deep understanding of each department and its function, along with his earned trust and respect among the Association’s diverse staff, further positions him for success in his new role.

Before joining The Toy Association, Heins worked as a certified public accountant for which the Association and Foundation were clients. He has a dual BS in finance & accounting from Boston College and is a member of the New York State Society of Certified Public Accountants and the American Institute of Certified Public Accountants. In addition to his professional pursuits, Heins is an avid toy fan and father to three young children.