Latest News

Save the date to join us March 1 – 4, 2025, February 14 – 17, 2026 and February 20 –23, 2027 in New York City.

JAN 28

TOTY® Awards to Showcase the Impact of Your Toy Donations

JAN28

Through product and cash donations, The Toy Foundation™ (TTF) can efficiently deliver toys from companies’ warehouses to children around the world. That’s why the 25th annual Toy of the Year® (TOTY®) Awards, taking place February 28 in New York City, followed by Toy Fair®, are critical opportunities for the industry to come together to sustain and expand TTF’s work.

JAN 27

Toy Fair® 2025 Draws International Attendees from 87 Countries

JAN27

With registered attendees from 87 countries (and counting!), Toy Fair® 2025 promises a diverse international presence right on the show floor. The global event, taking place March 1 to 4 at the Javits Center in New York City, is poised to connect the industry's leading innovators with play professionals, the media, and retailers all under one roof.

JAN 24

Leverage these Media Opportunities at Toy Fair® 2025

JAN24

Toy Fair® exhibitors can boost their press outreach and generate media buzz by leveraging the following resources for the show, taking place March 1 to 4 at the Javits Center in New York City.

JAN 21

TOTY Awards to Spotlight the Healing Power of Play in Children’s Hospitals

JAN21

Event proceeds from the upcoming 25th annual Toy of the Year Awards, taking place February 28 in New York City, will go toward funding play-focused grants at children’s hospitals to benefit 700,000 children by the end of 2025.

JAN 17

Toy Companies Invited to Participate in Creative Factor Inventor Day

JAN17

Inventor relations staff from Toy Fair® exhibiting companies are invited to participate in Creative Factor’s Inventor Day and hear product pitches from pre-selected inventors and designers during the show.

JAN 16

FIT & Otis College of Art and Design to Showcase Student Creations at Toy Fair®

JAN16

In a celebration of innovation and creativity, the talents of toy design students from the Fashion Institute of Technology (FIT) and Otis College of Art and Design will be on display in a dedicated gallery at this year’s Toy Fair®, taking place March 1 to 4 at the Javits Center in New York City.

JAN 16

Hottest Toy Trends of 2025 to be Unveiled at Toy Fair®

JAN16

The Toy Association's "Toy Trends Briefing," taking place on opening day of Toy Fair®, promises to be a must-see unveiling of the hottest toy trends and consumer shopping insights that will shape the year ahead.

JAN 15

Save the Date: Toy Association Invites Members to Toy Fair® Credit Meeting

JAN15

The Toy Association will hold its Toy Fair credit meeting on Monday, March 3, which will be open exclusively to qualified finance, credit, and operations professionals of manufacturer member companies. Registration is now open.

JAN 14

Showcase Your Brand with an Ad in the 25th TOTY Awards Program

JAN14

The 25th Toy of the Year® (TOTY) Awards is one of the biggest nights of the year for the toy industry, and your brand can be a part of it by purchasing ad space in the TOTY Awards program.

JAN 14

President’s Letter: New Year, New Energy, New Opportunities

JAN14

The Toy Association’s President & CEO Greg Ahearn reflects on the milestones and achievements in 2024 that have paved the way for the year ahead, reaffirming the Association’s dedication to serving its members and the broader toy community.

JAN 13

Toy Fair® Attracts Top Retailers & Press

JAN13

In just a few short weeks, Toy Fair® will welcome thousands of toy professionals, media, and buyers from around the world (including 19 of the top 25 U.S. toy sellers — and counting — representing the $40 billion U.S. toy industry) at the Javits Center in New York City.

JAN 13

People of Play’s TAGIE Awards to Broadcast Nationwide on ‘Toys of Our Lives’

JAN13

The Toy & Game International Excellence (TAGIE) Awards, hosted annually by People of Play (POP), will take center stage in a full hour-long special airing January 18 on CBS.

JAN 10

Book Your Toy Fair® Hotel from the Show’s Room Block Today

JAN10

With just weeks away until Toy Fair®, taking place March 1 to 4 at the Javits Center in New York City, attendees and exhibitors are encouraged to secure their hotel accommodations through the official show room block by the February 3 deadline.

JAN 06

Toy Fair® Exhibitors: Book Your Product Preview Appointment Today

JAN06

The annual Toy Fair® Product Preview provides exhibitors with an exclusive platform to showcase their key drivers and collaborate with the Toy Fair PR team ahead of the show (taking place March 1 to 4). This free opportunity maximizes exposure for exhibitors and plays a pivotal role in shaping the media narrative surrounding Toy Fair, including what top toy trends the press should look out for.

JAN 03

Get Ready for Toy Fair® 2025 with Essential Exhibitor Preparation Tips

JAN03

Companies planning to showcase their playthings at Toy Fair® 2025 are encouraged to sign up for “Toy Fair Checklist,” an upcoming Exhibitor Academy webinar taking place Thursday, January 16 at 2 p.m. (Eastern).

JAN 02

Last Chance: TOTY® Awards Voting Closes January 10

JAN02

The 25th Toy of the Year® (TOTY®) Awards are just a few weeks away, and time is running out to vote to determine which finalists will take home a prestigious award. The winners will be announced at the TOTY Awards ceremony on Friday, February 28.

DEC 16

People of Play Welcomes Shannon Swindle

DEC16

People of Play (POP) is excited to announce that Shannon Swindle, a respected leader in the toy and game industry, has joined the organization as the new Director of People of Play. Shannon brings a wealth of experience, knowledge, and passion for the industry, making her an invaluable addition to the team.

DEC 12

Trade Guest Discount for Toy Fair® Ends December 31

DEC12

The deadline to get a reduced rate on Toy Fair® Trade Guest badges is approaching: trade guests have until December 31, 2024 to save $100 on admission for the show, taking place March 1 to 4 at the Javits Center in New York City.

DEC 05

Get Media-Ready for Toy Fair® 2025 at Dec. 12 ‘Exhibitor Academy’ Session

DEC05

Toy Fair® exhibitors are reminded to sign up for this week’s "Exhibitor Academy" webinar on December 12 at 2 p.m. (Eastern) that will help companies plan for the global media presence at the show, taking place March 1 to 4 at the Javits Center in New York City.

NOV 25

A Season of Thanks: Celebrating the Toy Community at Toy Fair

NOV25

Kimberly Carcone, executive vice president of global market events at The Toy Association, reflects on the shared creativity and collaboration that brings the toy community together and makes Toy Fair a cornerstone event in the toy industry.