Top 5 Reasons to Exhibit at Toy Fair® 2025
August 23, 2024 | Exhibiting at the upcoming Toy Fair®, taking place March 1 to 4 at the Javits Center in New York City, is a powerful opportunity for toy and entertainment companies to elevate their brands, connect with key players in the industry, and unlock new business potential.
“As the largest and most influential toy trade show in the Western Hemisphere, Toy Fair provides exhibitors with unparalleled access to buyers, media, and industry professionals from around the globe, in addition to initiatives designed to showcase cutting-edge products, facilitate meaningful networking opportunities, and drive strategic business growth in the dynamic toy industry,” said Kimberly Carcone, executive vice president of global market events at The Toy Association™, producer of Toy Fair.
Here are the top five reasons to exhibit at the reimagined toy show:
- Showcase Your In-Year Priority Items
Take advantage of the event’s high-profile environment to create buzz, build excitement, and secure valuable retail partnerships that will drive your success throughout the year. With exhibitors and attendees from around the world, Toy Fair provides a global platform to introduce your products to the global market. Whether you’re looking to expand your brand’s reach or establish a foothold in new regions, Toy Fair is the place to be.
- Connect with Key Buyers and Decision-Makers
Toy Fair attracts thousands of buyers from leading retailers, specialty stores, and online marketplaces, giving exhibitors direct access to decision-makers who impact your product’s success. It’s an opportunity to secure shelf space and build relationships that can lead to long-term partnerships.
- A Place for Everyone
Toy Fair offers a wide range of options for exhibitors, ensuring that there's booth and space options for companies of all sizes. Whether you're securing a booth on the show floor, launching your brand for the first time at the Launch Pad, or hosting private meetings in dedicated rooms, Toy Fair caters to all levels of participation and business needs.
- Expand Your Business IQ with Toy Fair University
Toy Fair offers the most robust education program in the industry to boost business and help companies meet today’s demands head on. Uncover the latest trends in the world of toys, games, and entertainment to get ahead of the next big things; hear critical updates on safety, compliance issues, and intellectual property protections; discover retail strategies that work; and more. With programming taking place over the course of the four-day show, attendees are invited to build a schedule that best suits their goals. These sessions provide valuable insights that can enhance your brand’s success at Toy Fair and beyond.
- Leverage Media Exposure and Influencer Engagement
Toy Fair is a media magnet, drawing attention from traditional news outlets, industry publications, and top-tier influencers and social media personalities. Exhibiting at Toy Fair gives your brand the chance to be part of the stories that shape the toy industry throughout the year and reach millions of potential customers.
“Whether you're a seasoned exhibitor or a first-timer looking to make a splash, Toy Fair has something for everyone,” Carcone added. “This legendary event is the ultimate stage where creativity, business, and opportunity converge, making it an essential event for anyone serious about succeeding in the toy industry."
Companies can contact Stacy Liebensohn, senior account executive at The Toy Association, with any questions about exhibiting at Toy Fair.
Toy Fair® will take place March 1 to 4, 2025, at the Javits Center in New York City. Attendee registration will open in October. Hotel bookings are now open. Visit ToyFairNY.com to learn more.