The Toy Association™ Shares Essential Resources for International Day of Play

the genius of play one pagerMay 29, 2024 | Ahead of the inaugural International Day of Play on June 11, The Toy Association™ is sharing resources from its Genius of Play initiative for play professionals to share with their networks.

This week, The Toy Association invites the global play community to download a one-pager from The Genius of Play, filled with information about the benefits of play and how to access free Genius of Play resources to encourage families and schools to make more time for play — every day.

Retailers can print the resource to share with their customers in-store, while manufacturers and others in the toy community are encouraged to post the graphic on their social media channels.

International Day of Play creates a unifying moment at global, national, and local levels to elevate the importance of play as central to children’s learning and well-being — ensuring time to play, space to play, and support for quality play is prioritized. The international awareness day calls for policies, training, and funding to integrate play into education and community settings worldwide. Click here for more informational about the International Day of Play.

The Toy Association’s Genius of Play initiative is a leading resource on the physical, cognitive, social, and emotional benefits of play that serve children throughout their lives. Targeted to parents, teachers, and consumers, The Genius of Play’s website offers expert advice from play and child experts, play ideas, and resources for teachers. Follow The Genius of Play on Facebook and Instagram.