Don’t Miss “Party with a Purpose” in LA, a Critical Fundraiser to Bring Play Resources into Children’s Hospitals

toy-foundation-party-with-a-purposeJune 17, 2024 | The Toy Foundation™ (TTF), the charitable arm of The Toy Association™, is kicking off LA Fall Preview week with “Party with a Purpose,” the must-attend philanthropy, networking, and entertainment event supporting TTF’s work in children’s hospitals. Taking place Monday, September 9 at TAO Los Angeles, everyone in the industry is invited to come celebrate their love of play and deepen our collective commitment to deliver the power of play to children in need.

As a critical fundraiser supporting one of the industry’s top philanthropic missions, all proceeds from “Party with a Purpose” will help provide play programs at children’s hospitals in economically disadvantaged communities in Los Angeles and nationwide.

Individual tickets are $495 and available for purchase online (limited quantities available). Sponsorship opportunities are also available, ranging from top-tier “Presenting” and “Entertainment” partnerships to à la carte and in-kind opportunities. For additional details and to show your support, reach out to TTF staff. Sponsorships and ticket purchases are tax-deductible.

Play is proven to significantly improve the wellbeing and treatment outcomes of pediatric patients. Yet, hospitals are reliant on external funding or donations to bring play into pediatric care, making industry participation in “Party with a Purpose” crucial. By the end of 2024, more than 500,000 children and their families will have experienced the healing power of play thanks to the industry’s support.

“Amazon is proud to serve as a Presenting Partner at the Party with a Purpose fundraiser,” said Anne Carrihill, director & general manager, category leader of toys & games at Amazon. “As an industry, we know the extraordinary benefits play has for a child, and this is our night to come together and use our power to give children going through a mental health crisis, cancer treatment, or any other illness the incredible gift of play.”

“Party with a Purpose” will also feature exclusive entertainment from a soon-to-be announced Grammy-winning artist; networking with key industry leaders; craft cocktails and hors d’oeuvres; an online auction of unique items, collectibles, and experiences; and more.

In addition to “Party with a Purpose,” there is still time for companies to secure showroom space at The Toy Association’s LA Fall Preview (with a dedicated market week taking place September 9 to 13), located at 2250 East Imperial Highway in El Segundo. The toy community is also invited to The Toy Association’s complimentary LA Fall Preview Networking Party on Tuesday, September 10 at Otis College of Art and Design.

To learn more about The Toy Foundation and get involved, visit or contact TTF staff.