The Genius of Play™ Spotlights Members’ Educational Products for STEAM-Themed Giveaway

the-genius-of-play-ready-set-steam-giveawayAugust 1, 2023 | As the summer is coming to a close, The Genius of Play™ is helping consumers ramp up educational play with its “Ready, Set, STEAM Toy Giveaway,” spotlighting 15 products from The Toy Association’s just-announced “Back to School STEAM Toy Shopping List.” The giveaway launched today on The Genius of Play’s Facebook and Instagram channels and will run through September 19.

Each product featured has passed a rigorous evaluation process to earn an official “STEAM Stamp of Approval,” and meets the strict criteria established in The Toy Association’s STEAM Toy Assessment Framework, developed in partnership with The Good Play Guide™. Member companies highlighted in the giveaway include Battat, Ravensburger, Geomag, Spin Master, Magna-Tiles, Connetix Tiles, Engino, Santoki, and Victury Sports.

Consumers can enter the “Ready, Set, STEAM Toy Giveaway” by commenting on any of the Facebook or Instagram posts, driving organic engagement with The Genius of Play and the featured companies. The Genius of Play is also promoting the campaign on its website and to its email subscribers.

The Genius of Play is a national movement spearheaded by The Toy Association to raise awareness about play’s critical role in child development and encourage more play in children’s lives. The Genius of Play’s website offers expert advice from play and child experts ranging from child psychologists to play community activists, play ideas, and play-inspired resources for teachers. Follow The Genius of Play on Facebook, Instagram, and Twitter.