Contact: Erin Wright 
The Toy Foundation

The Toy Foundation Partners with the Toy Insider for Sweet Suite Event

Partnership will deliver the power of play to local NYC children in need with help from participating exhibitors

New York, NY | June 28, 2022 - The Toy Foundation (TTF) announced it will serve as the Official Nonprofit Partner of Sweet Suite, hosted by the Toy Insider, taking place on July 13 in New York City. More than 60 participating exhibitors are invited to donate their toys, games, and products from the event to TTF’s The Toy Bank™ to deliver the power of play to deserving children in the local area.

TTF launched The Toy Bank nearly a decade ago to bring toys to children’s charities throughout the United States and around the world all year long. Access to play helps relieve stress, offers comfort, and reminds children they are loved. Since 2003, more than $225 million in toys have put smiles on the faces of over 26 million children, thanks to the toy community.

“We are excited to partner with The Toy Insider and the participating exhibiting toy companies to deliver the extraordinary benefits of play to children in need,” said Pamela Mastrota, executive director of TTF. “At the Foundation, we aim to be the uniting force for the collective philanthropy of our industry because when we collaborate with others it leads to greater impact. Thank you to all those involved for your incredible generosity.”

Sweet Suite, hosted by the Toy Insider, is a legendary toy party inviting press and top-tier digital influencers, including Instagram stars and YouTube creators, to preview some of the hottest new toys for the fall and upcoming holiday shopping season. Participating exhibitors include Crayola, Just Play, LeapFrog, LEGO, Mattel, MGA Entertainment, Moose Toys, Spin Master, VTech and more.

“We can’t wait to bring toy companies, media, and influencers back together in-person next month to see and play with the hottest toys of the year,” said Jackie Breyer, publisher of the Toy Insider. “We love being part of an industry that puts kids and families first, and we are proud to partner with The Toy Foundation to help deliver our partners’ donated products to local children in need.”

All Sweet Suite product donations will be distributed to NYC children with the help of TTF’s local nonprofit partner, Giving Friends. The organization supports children and families living in social service residences, from newborn to age 18, by providing gifts and essentials during the holiday season and throughout the year as they strive to create better lives. In 2021, Giving Friends delivered 12,500 gifts to families throughout the NYC and lower Westchester areas to bring unparalleled joy into their day.

“We are excited to receive such a generous donation from Sweet Suite exhibitors as this will help us deliver smiles to many more families. We will be able to bring gifts to even more children in need and show them that they matter and someone cares,” said Lynne Corry, founder of Giving Friends.

All confirmed Sweet Suite exhibitors are invited to donate products to TTF’s The Toy Bank by filling out this donation form.

The Toy Bank accepts monetary and in-kind donations to help deliver the joy and comfort of a toy to children around the world. To donate any time of the year, email To learn more about The Toy Foundation’s work, visit

For more information about participating in Sweet Suite and other Toy Insider events, email

About The Toy Foundation

The Toy Foundation (TTF) is a 501 (c)3 children's charity whose mission is to provide philanthropic support and the vital commodity of play to children and families in need, across the country and globe. TTF's donations represent the charitable works of TTF and the toy industry. Last year, TTF provided $360K in cash grants to nearly 4 million children severely impacted by the pandemic. Since its inception in 2003, TTF's signature Toy Bank has provided $225 million in toys to more than 26 million underserved children coping with serious illness, enduring temporary home placements in the foster care system, living with domestic violence, and/or dealing with natural disasters. TTF is also broadening its mission to provide grant funding to children's hospitals to encourage healing through play and to foster a diverse and inclusive culture and pipeline of talent for the toy industry.

About the Toy Insider

The Toy Insider is the go-to source for product information about children's toys, tech and entertainment. Its team of toy experts publishes two annual gift guides—one for summer and one for holiday—and reviews toys 365 days a year on, a trusted resource for parents. The Toy Insider's content is produced by an editorial team with more than 125 years of combined experience covering the toy industry. The Toy Insider is published by Adventure Media & Events, publisher of the Pop Insider, a daily pop culture news and review site that will #fuelyourfandom, as well as leading trade publication the Toy Book, which helps its readers stay on the #pulseofplay. For more information, visit and follow them on Instagram, Twitter, Facebook and YouTube.