The Genius of Play’s 2021 Communications Highlight Benefits of Play for All Ages
December 21, 2021 | The Genius of Play continued to raise awareness of the value of play for all ages in 2021, achieving new milestones across its audiences of parents, grandparents, caregivers, educators, and media.
“New resources, research, and targeted communications, coupled with the launch of our new podcast, have helped The Genius of Play connect with even more families this year,” said Anna Yudina, senior director of marketing initiatives at The Toy Association. “By emphasizing how the benefits of play can carry over into adulthood, we have been able to connect the dots between childhood play and adult success, elevating the critical role of play and toys in our lives. As we look ahead to 2022, we are excited to build on these efforts and provide new insights on the importance of play.”
Check out this infographic that summarizes the program’s 2021 successes.
The Genius of Play is a national movement spearheaded by The Toy Association to raise awareness about play’s critical role in child development and encourage more play in children’s lives. The Genius of Play’s website offers expert advice from play and child experts ranging from child psychologists to play community activists, play ideas, and play-inspired resources for teachers. Follow The Genius of Play on Facebook, Instagram, and Twitter.