Genius Play Portal Puts Eyes on Members’ Play Resources

genius-play-portalSeptember 27, 2021 | Since launching in May, thousands of families and educators have accessed The Genius of Play’s Genius Play Portal, which features engaging play resources from more than 30 Toy Association member companies such as PunkinFutz, LeapFrog, Arckit, KidKraft, and Playtime by Eimmee.

Toy Association members are invited to complete the online application form for a chance to feature their own expert advice, printables, game ideas, playtime hacks, and more.

“With another school year underway, The Genius of Play’s portal has garnered more than 31,000 pageviews since launching and continues to grow as a valuable play resource for families and educators,” said Janis Zegman, marketing project manager at The Toy Association. “From activities that promote kindness and STEAM learning to fun printables to inspire coloring and hands-on building, this is a great opportunity for our members to showcase the best of the best resources to keep kids engaged.”

To learn more, visit or contact The Genius of Play team.