Mission & Story

As a 501 (c)3 children's charity, The Toy Foundation’s (TTF) mission is to provide philanthropic support and the vital commodity of play to children and families under stress and in dire situations, across the country and globe. TTF's donations represent the charitable work of TTF and the toy industry.

Since its inception in 2003, its Toy Bank has provided $225 million in toys to more than 26 million underserved children coping with serious illness, enduring temporary home placements in the foster care system, living with domestic violence, and/or dealing with natural disasters. In 2020, TTF provided $360,000 in cash grants to nearly 4 million children severely impacted by the pandemic.

TTF is also broadening its mission to provide grant funding to children's hospitals to encourage healing through play and to foster a diverse and inclusive culture and pipeline of talent for the toy industry.

About The Toy Foundation With the support of the toy industry, including toy manufacturers, retailers, distributors, and licensors, The Toy Bank has provided an enormous amount of toys to more than 26 million children around the globe, thanks to our generous donors.

How Do We Accomplish Our Mission?

  • We provide millions of brand-new toys for children in underserved communities annually with the support of our industry partners.
  • We distribute grant funding to children’s charities across the country.
  • We establish partnerships with national organizations to focus on specific issues impacting children and families.
  • We research and promote the benefits of play, educating the public and highlighting the industries charitable work.

Note: Cash grants are made by invitation only with the exception of our signature program, Child’s Play.

TTF’s giving supports kids who continue to be impacted by COVID-19 and those who are coping with serious illness, enduring temporary home placements in the foster care system, living with domestic violence, and/or dealing with natural disasters. When children receive a new toy, they feel special. A toy reminds them that someone out there cares about them and provides a sense of hope and promise.

Putting smiles on faces is one of the many reasons we do what we do.

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