12/2/2025

President’s Letter: Sharing the Gift of Play This Giving Tuesday

On Giving Tuesday, Toy Association President & CEO Greg Ahearn invites the industry to support The Toy Foundation’s Holiday Gift Catalog. Contributions directly fund toys, comfort kits, and play projects, helping deliver joy and hope to children who need it most.

12/1/2025

New Study Highlights Importance of Shopping from Trusted Toy Brands & Retailers this Cyber Monday

As families dive into Cyber Monday deals and the holiday shopping rush, The Toy Association™ is reminding gift-givers that reputable toy companies and trusted retailers selling toys in the U.S., whether online or in stores, comply with more than 100 strict federal safety laws and tests – giving families confidence as they shop.

12/1/2025

Oregon Expands Reporting Requirements under Toxic-Free Kids Act

The Oregon Health Authority (OHA) Public Health Division has expanded reporting requirements for children’s products under the state’s Toxic-Free Kids Act (TFKA), creating new obligations for manufacturers selling products in the state.

12/1/2025

Toy Fair University Adds New Expert Sessions Covering Product Development, Marketing, Fandoms & More

Toy Fair® University is continuing to grow its robust educational lineup, with even more sessions now announced for the 2026 show, taking place February 14 to 17 at the Javits Center in New York City.

12/1/2025

Circana Experts to Deliver Retail Outlook for Holiday 2025 in Upcoming Webinar

An upcoming Toy Association webinar will break down the key economic signals driving shopper behavior and outline the factors most likely to influence performance this season and beyond.

11/25/2025

The Toy Foundation Partners with Crazy Aaron’s and Chuck E. Cheese in Holiday Cause Campaign

The Toy Foundation™ (TTF) will receive 100% of the proceeds from the sale of exclusive, limited edition Crazy Aaron’s Thinking Putty mini tins available at select Chuck E. Cheese locations this holiday season.

11/20/2025

Latest Trend Hunter Report Shows Strategies to Leverage Pop Culture in Social Media Marketing

Toy Association members can now access a complimentary new Trend Hunter report that highlights consumer engagement strategies rooted in pop-culture moments, especially those resonating with Gen Z.

11/20/2025

Toy Association Represents Industry Interests in New Mexico PFAS Rulemaking Process

The Toy Association is directly engaging in New Mexico’s rulemaking process for SB 212 (aka the PFAS Protection Act) to make sure the toy industry’s interests are represented as the state moves to regulate products with intentionally added per- and p

11/19/2025

Join the Toy Safety Awareness Month Conversation

With Toy Safety Awareness Month in full swing, The Toy Association™ is encouraging companies across the toy and play community to amplify safety messages to families during the year’s busiest shopping season.

11/18/2025

The Toy Foundation™ Launches 2025 Holiday Gift Catalog to Benefit Children in Need

This holiday giving season, The Toy Foundation™ (TTF) is inspiring new and existing donors to give back to children in need by launching its first-ever Holiday Gift Catalog.

11/18/2025

Stand out from the Crowd at Toy Fair® with Expert Media Planning Tips

The Toy Association will host an "Exhibitor Academy: PR Bootcamp" webinar on December 2 at 2 p.m. (Eastern) that will help exhibitors get their products noticed by global media at Toy Fair, taking place February 14 to 17 at the Javits Center in New York City.