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1/13/2026

Major Toy Companies Unite to Support The Toy Foundation™ at the TOTY® Awards

Taking place the evening of Friday, February 13 at Pier Sixty in New York City, the TOTYs will include a record-setting seven Presenting Sponsors, all of which are committed to creating a world where every child has access to play.

1/13/2026

Toy Fair® Attracts Top Retailers & Press

In just a few short weeks, Toy Fair®, the largest and most influential toy show in the Western Hemisphere, will welcome thousands of toy manufacturers, buyers, and media from around the world to the Javits Center in New York City from February 14 to 17.

1/12/2026

Share Your 2026 Products with The Toy Association’s Trends Team

Companies that would like to have their products considered for TV opportunities, articles, and other media placements throughout the year are invited to contact Jennifer Lynch, senior manager of creative communications at The Toy Association, to schedule a virtual meeting with The Toy Association’s trends team in the weeks leading up to Toy Fair (taking place February 14 to 17 at the Javits Center in New York City).

1/9/2026

Hottest Trends of 2026 to be Unveiled at Toy Fair®

The Toy Association's “Toy Trends Briefing,” taking place on opening day of Toy Fair®, promises to be a must-see unveiling of the hottest toy trends and consumer shopping insights that will shape the year ahead.

1/7/2026

Toy Fair® Mobile App Now Available

The Toy Fair® mobile app, powered by CONNETIX, has officially landed on both the App Store and Google Play Store, offering attendees and exhibitors a valuable tool to navigate the show, interact with each other, and make the most of their experience.

1/6/2026

Toy Fair® Exhibitors: Book Your Product Preview Appointment Today

Taking place on Friday, February 13 from 8:30 a.m. to 4:30 p.m. in Hall 1D at the Javits Center, the Toy Fair Product Preview will offer companies the chance to demonstrate their top priority products for the show, practice their media pitches, and be a part of the “New Product Showcase” video loop that will run in the Press Center during the show.

1/6/2026

Last Chance: TOTY® Voting Closes Tomorrow (Jan. 7)

The 2026 Toy of the Year® (TOTY®) Awards are just a few weeks away, and time is running out to vote to determine which finalists will take home a prestigious award.

1/5/2026

Book Your Toy Fair® Hotel from the Show’s Room Block Today

With just weeks away until Toy Fair®, attendees and exhibitors are encouraged to secure their hotel accommodations through the official show room block.

12/19/2025

Blue Plate Media Offers Free Educational Marketing Forum at Toy Fair®

Blue Plate Media Services (BPMS), in collaboration with The Toy Association™, will present its 16th Annual Blue Plate Media Lounge at Toy Fair®, where the agency will host free educational sessions open to all Toy Fair exhibitors and attendees.

12/18/2025

Get Ready for Toy Fair® 2026 with Essential Exhibitor Preparation Tips

Companies planning to showcase their playthings at Toy Fair® 2026 are encouraged to sign up for “Toy Fair Checklist,” an upcoming Exhibitor Academy webinar taking place Wednesday, January 7 at 2 p.m. (Eastern).

12/18/2025

Toy Association Invites Members to Toy Fair® 2026 Credit Meeting

The Toy Association will hold its Toy Fair credit meeting on Monday, February 16, 2026, which will be open exclusively to qualified finance, credit, and operations professionals of manufacturer member companies.