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12/19/2025

Blue Plate Media Offers Free Educational Marketing Forum at Toy Fair®

Blue Plate Media Services (BPMS), in collaboration with The Toy Association™, will present its 16th Annual Blue Plate Media Lounge at Toy Fair®, where the agency will host free educational sessions open to all Toy Fair exhibitors and attendees.

12/18/2025

Get Ready for Toy Fair® 2026 with Essential Exhibitor Preparation Tips

Companies planning to showcase their playthings at Toy Fair® 2026 are encouraged to sign up for “Toy Fair Checklist,” an upcoming Exhibitor Academy webinar taking place Wednesday, January 7 at 2 p.m. (Eastern).

12/18/2025

Toy Association Invites Members to Toy Fair® 2026 Credit Meeting

The Toy Association will hold its Toy Fair credit meeting on Monday, February 16, 2026, which will be open exclusively to qualified finance, credit, and operations professionals of manufacturer member companies.

12/5/2025

Spotlighting Your Brand at Toy Fair®: Creative Ways Exhibitors Can Stand out on the Show Floor

As the industry prepares for Toy Fair, taking place February 14 to 17 at the Javits Center in New York City, exhibitors can take advantage of a host of promotional opportunities to stand out in front of buyers, media, and the global toy and

12/1/2025

Toy Fair University Adds New Expert Sessions Covering Product Development, Marketing, Fandoms & More

Toy Fair® University is continuing to grow its robust educational lineup, with even more sessions now announced for the 2026 show, taking place February 14 to 17 at the Javits Center in New York City.

11/18/2025

Stand out from the Crowd at Toy Fair® with Expert Media Planning Tips

The Toy Association will host an "Exhibitor Academy: PR Bootcamp" webinar on December 2 at 2 p.m. (Eastern) that will help exhibitors get their products noticed by global media at Toy Fair, taking place February 14 to 17 at the Javits Center in New York City.

11/18/2025

Next-Gen Creativity Shines in 20th Annual Young Inventor Challenge®

The Young Inventor Challenge® — presented by People of Play™, a division of The Toy Association™ — celebrated its 20th annual awards ceremony on November 8 at the Chicago Toy & Game Fair in Rosemont, IL, showcasing aspiring young inventors ages 6 to 18 from five countries.

11/17/2025

Market Week Dates Announced for 2026 LA Spring Preview

In collaboration with Los Angeles-based manufacturers, companies with showroom space in El Segundo, and the International Toy Board, The Toy Association™ is confirming April 20 to 24, 2026 as market week dates for LA Spring Preview activity.

11/11/2025

Toy Fair® 2026 Draws Strong International Attendance

With registered attendees from 65 countries (and counting!), Toy Fair® 2026 is attracting a diverse international presence right on the show floor. Building on this momentum, The Toy Association, continues to strengthen the show's international reach.

11/10/2025

People of Play™ Announces Winners of 2025 Toy & Game Innovation Excellence Awards

People of Play™ (POP), a division of The Toy Association™, revealed the winners of the 18th annual Toy & Game Innovation Excellence (TAGIE®) Awards during a ceremony held November 8 at Joe’s Live Concert Venue in Rosemont, IL. The event honored the i

11/8/2025

2026 Toy of the Year Award Finalists Unveiled at Chicago Toy & Game Fair

The unveiling of the TOTY finalists, which represent this year's most sought-after toys across 16 categories of play, coincided with CHITAG's first-ever Wishlist Weekend™, a new holiday tradition that encourages families all across the country to pla