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3/17/2026

This Thursday's Webinar: New Market Research on the American Kid Consumer

Last call to register! Toy industry professionals are reminded to sign up for “Understanding the 2026 American Kid Consumer: Routines, Media Behaviors, & Brand Influence in the U.S. Toy Market,” a Toy Association webinar taking place this Thursday, March 19 at 2 p.m. (Eastern).

3/6/2026

GEO is the New SEO: How this Strategy Fits into Product Marketing (April 2 Webinar)

Registration is now open for an upcoming Toy Association webinar that will explore how artificial intelligence is transforming the way consumers discover products online, and what brands must do now to remain visible as generative search continues to shape purchase decisions.

2/25/2026

SuperAwesome Report on Modern Fandoms Available to Toy Association Members

For Gen Alpha and Gen Z, fandom isn’t just about what they watch or play — it’s how they connect, create, and express who they are.

2/20/2026

Upcoming Webinar: Media Consumption Habits of Gen Alpha & Key Takeaways for Toy Brands

Learn more insights during an upcoming Toy Association webinar that will share the influence Generation Alpha has on the U.S. toy market, where their attention and their parents’ spending is moving, and how to drive targeted advertising solutions powered by data.

2/18/2026

New Market Research on the 2026 American Kid Consumer (March 19 Webinar)

During an upcoming Toy Association webinar, participants will learn key findings from new research conducted by BrandTrends on U.S. kids’ behavior, including their daily routines, media consumption habits, and more.

2/3/2026

U.S. Toy Industry Returns to Growth in 2025, Circana Reports

Following two years of stagnation and decline, the U.S. toy industry returned to growth in 2025.

1/27/2026

Global Toy Industry Rebounds in 2025 as Sales Rise 7%

After three consecutive years of decline, the global toy industry staged a strong comeback in 2025, delivering renewed growth driven by pop culture relevance, licensed products, and increased engagement from teens and adults.

1/16/2026

Latest Trend Hunter Report Explores the Power of Social Good in Action

Toy Association members can now access a complimentary new Trend Hunter report that examines how brands across industries are moving toward initiatives that foster social good, inclusivity, and sustainability. These trends outlined in the report illustrate how brands can unlock new growth opportunities by meeting rising consumer expectations for positive societal and environmental contributions.

12/12/2025

Navigating Post-Recall False Advertising Class Action Lawsuits (On-Demand Webinar)

An on-demand, 30-minute Toy Association webinar will provide toy industry professionals with information about what puts companies at risk for post-recall lawsuits; how to avoid them; and, if sued, litigation strategies to drive down settlement demands.

12/8/2025

Dec. 11 Webinar: Circana’s Retail Outlook for the Holiday Season

Last call to register! Toy industry professionals are reminded to sign up for “Trends in Retail & Holiday 2025 Update,” an upcoming Toy Association webinar taking place Thursday, December 11 at 2 p.m. (Eastern). Registration is now open.

12/1/2025

Circana Experts to Deliver Retail Outlook for Holiday 2025 in Upcoming Webinar

An upcoming Toy Association webinar will break down the key economic signals driving shopper behavior and outline the factors most likely to influence performance this season and beyond.