Toy industry professionals are encouraged to sign up for “How Fandoms Develop, Evolve, and Persist, and the Role of Creators in this Lifecycle,” an upcoming Toy Association webinar taking place Thursday, November 13 at 2 p.m. (Eastern). Registration is now open.
This session will unpack new U.S. market research exploring the full lifecycle of fandoms — how they form, peak, and fade — and reveal how kids’ engagement evolves along the way. Participants will also walk away with actionable insights to leverage fandoms effectively by working with IPs at the optimal stage of their evolution, so that engagement aligns with the appropriate stage of popularity. With a specific focus on toy and entertainment fandoms, the session will cover:
- The fandom lifecycle
- A child’s (ages 6 to 12) journey through fandom lifecycles
- How and where fandoms originate, with optimal engagement points
- The pivotal role of creators in initiating and nurturing fandoms
- Creators as fandoms themselves
The webinar will be presented by Sam Clough, global head of strategic research & insights at SuperAwesome. Anne McConnell, The Toy Association’s senior director of market research & educational initiatives, will moderate.
The session is open to Toy Association members at no cost; non-members may join for a $99 registration fee. It is specifically recommended for executives and staff responsible for development, sales, marketing, and research.
Questions about this webinar and other educational opportunities The Toy Association™ offers may be directed to Anne McConnell, senior director of market research & educational initiatives.