With registered attendees from 65 countries (and counting!), Toy Fair® 2026 is attracting a diverse international presence right on the show floor. The global event, taking place February 14 to 17 at the Javits Center in New York City, is poised to connect the industry's leading innovators with play professionals, the media, and retailers all under one roof.
Building on this momentum, The Toy Association™, producer of Toy Fair, continues to strengthen the show’s international reach. Through a robust global media campaign, enduring partnerships with top editors and publications around the world, social media initiatives, and a dedicated international media delegation, the Association is fueling international awareness and ensuring that Toy Fair’s innovations and insights resonate across continents.
Members of the esteemed international media delegation includes editors from Italy, the UK, Germany, Belgium, Spain, Norway, Poland, and Brazil, each bringing global perspectives and coverage that spotlight Toy Fair’s influence as the industry’s largest and most influential marketplace in the Western Hemisphere. Exhibitors from 42 countries and territories (at the time of this writing) will showcase their latest playthings, while international pavilions — including Spielwarenmesse eG’s World of Toys and the China Pavilion — will further strengthen the show’s position as a hub for global sourcing and export-ready products.
“We are proud that the international toy community sees Toy Fair as a not-to-miss event that provides a gateway to business both in the U.S. and in other countries,” said Kimberly Carcone, executive vice president of global experiences at The Toy Association. “The Toy Association is deeply committed to nurturing programs and relationships that extend beyond our borders to create opportunities for connection, collaboration, and growth for exhibitors and attendees alike.”
Toy Fair® will take place February 14 to 17, 2026 at the Javits Center in New York City. Attendee registration is now open. Exhibitor applications are still being accepted. Visit ToyFairNY.com to learn more.