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Circana: U.S. 2024 Toy Sales Remain Flat, Moving from ‘Correction to Consistency’
January 30, 2025
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U.S. toy industry sales from January through December 2024 were flat with sales down 0.3 percent, compared to the same 12-month period in 2023, according to Circana.
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Latest Trend Hunter Report Explores the Future of Tourism
January 15, 2025
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Toy Association members can now access a complimentary new Trend Hunter report that explores a shift in the tourism industry that caters to consumer preferences of authenticity, wellness, affordability, and personalization. From experiential retail opportunities to the rising popularity of phone-free travel and entertainment experiences, the report dives into the ways brands are adapting to meet consumer demands for meaningful, immersive trips while keeping budgets and convenience in mind.
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Member Exclusive: Latest Trend Hunter Report Explores the Power of Authenticity
October 24, 2024
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Toy Association members can now access a complimentary new Trend Hunter report that explores a significant shift toward brand authenticity and genuine audience engagement.
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Member Exclusive: Latest Trend Hunter Report Explores Tech-Driven Learning Innovations
August 29, 2024
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Toy Association members can now access a complimentary new Trend Hunter report that explores how technology is transforming learning experiences for users of all ages.
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Discover How Your Toy Company’s Marketing Stacks Up
May 30, 2024
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Are you curious about how your toy company's marketing and advertising practices compare to similar-sized companies in the industry? The Toy Association™ is offering members a free opportunity to find out with the 2024 Toy Industry Marketing & Advertising Study.
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