Over $1 Million Raised at the 2026 Toy of the Year® Awards
The toy industry gathers at the 2026 Toy of the Year (TOTY) Awards on February 13, 2026 to celebrate creativity, innovation, and come together in support of children in need.
Nearly 800 toy and play professionals attended the celebration at Pier Sixty in New York City, where individual and corporate donations contributed to raising over $1 million to support The Toy Foundation’s efforts to distribute toys and fund play projects for children in need around the world.
The “best of the best” in the toy, game, and children’s entertainment industry were named across 16 categories, plus the coveted “Toy of the Year” Award and “People’s Choice” Award were announced.
2026 AWARD WINNERS
Additionally, Melissa and Doug Bernstein, founders of Melissa & Doug, and Isaac Larian, founder & CEO of MGA Entertainment, were celebrated with their formal inductions into the esteemed Toy Industry Hall of Fame. The Hall of Fame’s posthumous inductee, Stanley Weston, inventor of the G.I. Joe action figure and founder of Leisure Concepts, was also honored.
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