Dear Toy Association Members,
On this Giving Tuesday, The Toy Association and The Toy Foundation reflect on the millions of children who will experience this season a little differently than many of us hope for — children spending the holidays in hospitals, in temporary housing, or in communities where resources are stretched thin. And yet, time and again, our industry shows that play has the power to brighten even the hardest days. It reminds children that they are seen, supported, and deserving of joy.
Today, The Toy Foundation invites you to help us extend that joy even further.
The Toy Foundation, the philanthropic arm of The Toy Association, is proud to debut its Holiday Gift Catalog, a simple and meaningful way for individuals and companies to make a direct, immediate impact. Each gift — whether it supports a toy delivery through the Toy Chest or funds a comfort kit or hospital playroom upgrade through the Play Fund — becomes a tangible expression of care for a child who needs it most. And with every gift, donors are invited to share a heartfelt message that will reach a child whose life you have brought joy to.
The catalog also offers flexibility for every type of giver, with opportunities to support children through classroom play, holiday deliveries, hospital programs, and more. And for those who wish to make a broader contribution, giving the “Gift of Play to a Child in Need” ensures your gift reaches children worldwide.
Our industry’s generosity transforms lives. And on this day dedicated to giving, I encourage you to join us in supporting the Foundation’s work. Whether you contribute $25, $250, or more, your kindness creates real moments of hope for a child — moments they will remember long after the season ends.
Thank you for being part of a community that leads with heart. Together, we can make this season brighter for children everywhere.
With appreciation,
Greg Ahearn
President & CEO
The Toy Association™