Bring the Gift of Play to Children in Need this Holiday
The Toy Foundation’s Holiday Toy Drive is Now Open
October 7, 2024 | One toy can make a world of difference for a child in need. While it’s important for children to play every day, it’s especially important during the holidays to remind them that someone cares and that they matter.
As the holiday season approaches, The Toy Foundation™ (TTF) is calling on companies across the toy industry to partner with The Toy Bank to bring the joy and benefits of play to children who need it most. Submit a donation form in October to ensure your donation reaches children in time for the holidays.
“The U.S. Census Bureau recently reported that approximately 10 million children live in poverty,” said Pamela Mastrota, executive director of The Toy Foundation. “By uniting through our Toy Bank holiday collection, we have the opportunity to deliver more hope, comfort, and joy through the transformative power of play to children nationwide.”
This year alone, the industry’s donations to The Toy Bank have impacted 2 million children. From local communities to major cities, The Toy Bank works with a network of 3,000 qualified nonprofits, NGOs, and children’s hospitals to distribute the donations. Many of these organizations host holiday toy distributions and rely heavily on donations to meet the high demand for toys.
TTF’s nonprofit partners shared toys they are most excited to receive:
- Action Figures (Bluey, Marvel, Star Wars, Transformers, etc.)
- Baby/Infant Toys
- Construction Toys (blocks and building sets, etc.)
- Dolls
- Electronic Toys (learning pads, RC vehicles,, toy cameras, etc.)
- Sports Equipment (basketballs, soccer balls, etc.)
The Toy Bank works with manufacturers, retailers, and distributors to pick up donations of all sizes and types anywhere in the country, at no cost to the donor. Donating product through The Toy Bank is a turnkey and meaningful way for companies to demonstrate their commitment and make a greater impact together.
Year-round, The Toy Bank is the toy industry’s partner to manage inventory, simplify trade show moveout, and fulfill corporate social responsibility (CSR) goals. Since 2003, The Toy Bank has impacted more than 33 million children globally.
To learn more about TTF and The Toy Bank, visit ToyFoundation.org or contact TTF staff. To make a product donation, complete a donation form and submit it to ttfinfo@toyfoundation.org, and a team member will respond quickly to coordinate next steps.