Toy Foundation Thanks TOTY Awards & Dallas Program Sponsors

August 2, 2022 | The Toy Foundation (TTF) is proud to announce the initial lineup of sponsors for the upcoming Toy of the Year (TOTY) Awards and additional programming initiatives taking place during the Toy Association’s 2023 Preview & 2022 Holiday Market, to be held September 20 to 22 in Dallas, TX. Tickets for the TOTYs are now on sale.

  • Presenting Sponsors: Amazon, title sponsor of The Toy Bank™; Jazwares, title sponsor for Diversity, Equity, and Inclusion; and Mattel, title sponsor of Children’s Hospital Play Grants
  • Vision Partners: Dallas Market Center, GES, Just Play, MGA Entertainment, Paramount, and The LEGO Group
  • Mission Partners: Melissa & Doug, Nightglass Media, Radio Flyer, Spin Master, and Toysmith
  • Values Partners: Build-A-Bear and Crayola

“This group of sponsors is a leading example of the industry coming together to have a greater impact in serving children in need,” said Andy Weiner, chair of TTF’s Board of Directors and chief advisor at Toy’n Around. “We aim to be the uniting force for the collective philanthropy for our industry and for the benefit of children, and our work would not be possible without the toy community’s generosity.”

Focused on children affected by poverty or an unstable environment, those in underserved communities, and instilling a culture of inclusion and equity within the toy industry, TTF’s recent initiatives include:

A perfect kickoff to the Preview & Holiday Market, the TOTY Awards, taking place on September 20 at the Dallas Market Center, is a key fundraiser where all ticket sales benefit TTF programming. Both are must-attend events where companies, distributors, sales representatives, and other play professionals can gather in person to form critical new business connections, celebrate the industry’s creativity, attend unique sessions like TTF’s DEI Program, and raise money for deserving children.

TTF is continuing to sign on sponsors with opportunities available at the Vision, Mission, and Values levels. Additionally, there will be chances throughout the trade show to lend support with a monetary or product donation. To learn more and get involved, reach out to TTF’s Director of Development John Fistolera.

For more information about The Toy Association’s Preview & Holiday Market, including exhibitor registration and TOTY Awards ticket sales, visit

To learn about The Toy Foundation’s work to provide the power of play to children in need, visit