TOTY 2022: Nominations Due August 31

toty-2022August 5, 2021 | Don’t forget to submit your nominations for The Toy Foundation’s 2022 Toy of the Year (TOTY) Awards by Tuesday, August 31 at midnight (Eastern)!

The TOTY Awards are your only opportunity to be officially recognized by industry peers, retailers, toy experts, consumers, and top-tier media for your products’ quality, innovation, and play value. The awards program also financially supports the inspiring philanthropic work of The Toy Foundation, which brings the joy of play to millions of disadvantaged children and families.

"The TOTY Awards present an excellent opportunity for the play community to recognize the innovative work of today’s toymakers while also helping provide critical funding for the Foundation’s programming," said Pamela Mastrota, executive director of The Toy Foundation. "As the major annual fundraising event of the Foundation, it is through the generosity of our donors and sponsors that we are able to continue to advance, grow, and provide millions of underserved children with the essential tools for play."

Products and licenses should be submitted for consideration via the nomination form on Finalists will be revealed the first week of November, at which time voting will open to retailers, media, and Toy Association members through January 5, 2021. Consumers will also be able to vote on

One winner for each category, as well as the “People’s Choice” award (based solely on consumer votes) and the prestigious overall “Toy of the Year” winner (chosen by a panel of experts), will be announced during the 2022 TOTY Awards gala. The celebration honors the most outstanding new toy products to hit the marketplace and industry icons being inducted into the Toy Industry Hall of Fame.

For more information on the nomination and selection process, visit the TOTY website or email For more information on The Toy Foundation’s ongoing work, visit