The Genius of Play Launches Portal Featuring Members’ Play Resources for Families

Genius Play PortalMay 10, 2021 | The Genius of Play announced today that it has launched the “Genius Play Portal,” featuring a library of engaging content and resources for families and educators.

“As The Genius of Play continues on its mission to inspire hours of active fun and learning for children, we are pleased to announced the launch of the new Genius Play Portal, which hosts a collection of online activities and games, stellar play ideas, expert advice, and other helpful materials from the best in the toy and play world!” said Anna Yudina, senior director of marketing initiatives at The Toy Association.

The following Toy Association members are currently featured in the portal: Blue Orange Games, Playtime by Eimmie, Thames & Kosmos, CreateOn, PlanToys, Elenco, Banana Panda, OjO, Simplay3, Shore Buddies, PLAYMOBIL, Bananagrams, Inc., Madame Alexander Doll Company, Page A Day Mat with the Math Squad, PunkinFutz, LeapFrog, Art’s Ideas, Safari, and Fun In Motion Toys.

Activities and resources offered by the companies range from mindfulness exercises and science experiments to printables, DIY crafts, and free apps, among many other resources for families to choose from.

Participation in the Genius Play Portal is free and open exclusively to Toy Association members. Any member company with a fun activity, game, or play idea to share with families and educators is encouraged to submit their resources online.

For questions, please contact The Genius of Play team. All approved content will be promoted on The Genius of Play’s website (reaching 50,000 monthly visitors) and social media platforms (reaching 2.5 million people).