The Genius of Play to Feature 40 Member Companies in #SummerofPlay Giveaways
June 21, 2021 | The Toy Association’s Genius of Play initiative is helping families recharge all summer long after a tough school year through the power of play and exciting toy giveaways.
The Genius of Play’s #SummerofPlay giveaways, kicking off now through August 30, features Toy Association members whose showcase how play can provide kids (and parents!) a much-needed physical and mental break. Hosted on the Genius of Play’s social media channels, which reach over 2.5 million parents every month, the giveaway includes toys and games from 40 member companies including hand2mind, Goliath, LeapFrog, Melissa and Doug, Toysmith, and many more. Daily prizes will be awarded to lucky winners.
“Not only do these giveaways highlight the many physical and emotional benefits of play and toys, but the opportunity also gives our members the chance to tap into reach of The Genius of Play’s social media following,” said Anna Yudina, senior director of marketing initiatives at The Toy Association. “This campaign features the best of the best products to ensure a summer of fun!”
The Toy Association’s Genius of Play initiative is a leading resource on the physical, cognitive, social, and emotional benefits of play that serve children throughout their lives for parents, teachers, and the public. The Genius of Play’s website offers expert advice from play and child experts ranging from child psychologists to play community activists, play ideas, and resources for teachers. Follow The Genius of Play on Facebook, Instagram, and Twitter.