TTF Staff

Our Team

Pamela Mastrota
Executive Director 

Pamela Mastrota is the executive director of The Toy Foundation, where she is responsible for maintaining and evaluating all aspects of TTF’s operations, programs, administration, relationships, and fundraising/donor practices in a manner that supports, strengthens, and advances The Toy Foundation’s mission.

She brings with her an extensive background in C-level and nonprofit leadership, fundraising, and relationship-building experience. Most recently, Mastrota served as COO for Make-A-Wish Metro NY & Western NY, leading all operations including finance, human resources, marketing, IT/data management, and project management. Under her leadership, the number of volunteers in underserved areas grew by 180 percent to best serve Make-A-Wish kids through the recruitment of experienced and culturally diverse department heads and the development of organizational plans that improved productivity and efficiency. She also reduced the wait time from two years to seven months to fulfill children’s wishes and reduced volunteer and staff turnover by 40 percent over her five-year tenure.

Prior to that role, Mastrota served as president & CEO for the National Multiple Sclerosis Society Long Island Chapter, where she developed quality community programs and services to increase chapter-wide income and double endowment size and recruited a dynamic and professional fundraising staff.

Elizabeth Max
Director, Strategic Foundation Partnerships & Programs

Elizabeth Max joined The Toy Foundation in June 2014, and currently holds the position of Director, Strategic Foundation Partnerships & Programs.

Max came to the Foundation from Bottlerocket Marketing Group where she managed strategic partnerships, promotions, and events for various cable-television networks, retail, and consumer clients in New York City. From conception to execution and everything in between, she extended brand awareness through unique experiences that effectively engaged and converted consumers to lifelong advocates of multiple brands. Some of her key clients included A+E Networks, NBC Universal, AMC Networks, General Mills, and the Wildlife Conservation Society.

Max holds a Bachelor’s degree in Communication, Management, and Design from Ithaca College in Ithaca, NY. She believes in the importance of “paying it forward” and allowing every child to experience play. During her childhood, her favorite toys included Pretty Pretty Princess, Lite-Brite, Guess Who, and Twister.

Paul Vitale
Executive Vice President, Finance & Operations
The Toy Association

Paul Vitale is Executive Vice President, Finance & Operations at The Toy Association. Mr. Vitale is a Certified Public Accountant and Chartered Global Management Accountant with 40 years of experience. He has held senior financial positions in both for-profit and not-for-profit organizations and spent more than 10 years in public accounting with Arthur Andersen. Before joining The Toy Association in 2007, Vitale was Senior Director of Finance for the Greater New York Chapter of the American Red Cross for nearly six years.

Vitale graduated magna cum laude with a Bachelor's degree in accounting from St. John's University in New York. He is a member of the New York State Society of Certified Public Accountants and the American Institute of Certified Public Accountants.

Vitale has been a volunteer director since 1995 of North Shore Child & Family Guidance Association, a not-for-profit provider of mental health services to children and their families based on Long Island, NY, having served as Treasurer and currently as Board President. He also served for more than 10 years on the Audit and Compliance Committee of Catholic Health Services of Long Island, a not-for-profit integrated healthcare delivery system.

Vitale has been married to his wife, Marie, for 39 years. Together, they have three children and two grandchildren.