Spotlight Your Toys in The Genius of Play's Spring Influencer Campaign

influencer-kidsMarch 1, 2021 | Looking for new ways to promote your products and their play benefits? This spring, The Genius of Play is teaming up with six social media influencers to demonstrate the six benefits of play that contribute to raising a well-rounded child through an Instagram campaign.

As part of the campaign taking place in May, influencers will feature a loop giveaway that invites their followers to win a package of toys exclusively from Toy Association members. With only 10 slots available, space is limited. To participate, complete this online form by March 12.

“In addition to being a perfect way to align your products with The Genius of Play’s six key benefits of play, this giveaway will also offer our members the opportunity to increase brand awareness through influencer content garnering a minimum of 2 million social impressions,” said Anna Yudina, senior director of marketing initiatives at The Toy Association.

Participation is free and open exclusively to Toy Association member companies. If accepted, companies will be contacted and asked to provide a brand logo for influencers to feature in their content. Updates will then be provided on the selection of influencers and the official giveaway date. Companies will be responsible for shipping products to winners.For more information, contact