The TOTY Awards recognizes the top toys, games, and licenses across 17 categories of play.
Category winners are determined by votes from Toy Association members, retailers, media, and the consumer voting website.
The People’s Choice Award is uniquely decided by votes on the consumer voting website. The Toy of the Year is determined by a panel of expert judges.
Action Figure of the Year
Toys that represent a person or fictional character intended for active, imaginative, and narrative-based play.
Collectible of the Year
Toys that compose a set and are designed to be collected in multiples; can include novelty playthings, miniature versions of existing lines, licensed collectibles, etc.
Construction Toy of the Year
Toys that include building as the primary play pattern
Creative Toy of the Year
Toys that allow kids to build and/or make items that are unique to them
Doll of the Year
Toys that include baby, toddler, and fashion dolls
Game of the Year
For families and children’s (ages 0-14) games including board, card, electronic or other physical game formats and puzzles, exclusive of video or app games
Grown-Up Toy of the Year
Toys and games developed primarily for grown-ups/kidults, including party games, board games, collectibles, arts and crafts and more. These toys are often fueled by fandoms, social media, and adult humor while they are not "adult toys" nor sexual in nature
Infant/Toddler Toy of the Year
Toys that are developed for ages 0-3 (0-18 months infant/18 months-3 years toddler)
License of the Year
Character or property that has had success spreading its brand through the development and merchandising of products developed from the intellectual property
Outdoor Toy of the Year
Toys that are designed for outdoor play, excluding ride-ons
Playset of the Year
Toys that are designed to work together to enact some action or event, including characters and role play
Plush Toy of the Year
Toys that are made of fabric and stuffed with soft filling, including toys with interactive or electronic features
Preschool Toy of the Year
Toys that are developed for ages 3-5
*NEW* Ride-On Toy of the Year
Toys that are designed to be ridden outdoors, i.e., motorized vehicles, bicycles, scooters, wagons, etc.
Specialty Toy of the Year
Toys from manufacturers that primarily do business through independent retailers (neighborhood toy stores, museum shops, vacation destinations and similar venues) or in limited quantities online
STEAM Toy of the Year
Toys that encourage kids to develop, strengthen and integrate skills across science, technology, engineering, arts, and mathematics
Vehicle of the Year
Toy cars, trucks, trains, and other vehicles in all scales, including R/C vehicles but exclusive of ride-ons