Privacy Policy / Terms of Use

The Toy Foundation (TTF) is committed to providing a safe cyber environment for parents, children and people who are interested in the U. S. toy industry. We respect your privacy, and would like you to know what is done with any information collected through our website. The Toy Foundation uses SSL encryption to protect the privacy of personal information transmitted via our website.

Browsing TTF’s Web Property

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Our site logs certain visitor activity (i.e., how many total visitors we have, what the most popular pages are, etc.). However, that tracking is NOT done in such a way that it identifies the individual visitor.

Information You Give Us

All personal information collected by TTF is securely stored, and will be used solely for identification and/or purposes stated when the information is requested. TTF will not sell, distribute or otherwise make available to third parties any information we collect on this site. Children, as always, are encouraged to check with their parents before providing any information on any website they visit.

TTF aggregates information from all of its visitors into log files in order to measure the total number of visitors to the website and how many visit each web page. This helps TTF to learn which areas are most popular for expansion, and which are least popular for reduction or elimination. TTF does not belong to banner ad networks and does not access or allow access by other organizations. Currently TTF uses WebTrends to collect information about visits to our website.

Privacy Principles

Because your privacy is important to us, WebTrends conducts its business under the following principles:

  • Principle 1: No Collection of Personal Information
    WebTrends does not collect personal information such as name, age, phone number or mailing address from visitors to our website.

  • Principle 2: No Combination of Browsing and Web Traffic Information with Personal Information
    Since WebTrends does not collect any personal information, we do not combine traffic analysis information with personal information such as name, age, phone number or mailing address.

  • Principle 3: No Aggregation of Individual Visitor Traffic Patterns across Multiple Sites
    WebTrends does not collect individual profile information for visitors across multiple sites and does not aggregate information from any other sources on browsing patterns of individual visitors across multiple sites.

  • Principle 4: Use of Anonymous IP Address
    IP addresses are recorded by every site on the Internet. WebTrends collects this information as well, but does so exclusively for the following uses: (1) anonymous statistical purposes; or (2) administration of our website and servers, and to improve our services.

  • Principle 5: Anonymous Use of Cookies
    It is WebTrends' policy to use cookies only for more accurate anonymous traffic analysis. The cookie information does NOT include personal data such as name, age, phone number, e-mail address or mailing address. In addition, WebTrends does NOT link cookies to personal data such as name, age, phone number, e-mail address or mailing address. Most browsers are initially set up to accept cookies. If you would prefer, you can set your browser to reject cookies.

  • Principle 6: No Individual Profiling
    WebTrends does not create individual profiles for visitors. Unlike other tracking services, we do not have a database of individual profiles for each visitor. WebTrends collects data in aggregate form and data is not recorded or stored for individual visitors.

  • Principle 7: Limited Use of Cookies
    WebTrends uses cookies to track information such as the time/date of the visit, the time/date of the last visit, the page viewed, the referrer, transaction information for eCommerce pages, and other data. The cookies never include personal information such as name, mailing address or phone number. We do not collect such information and visitors that we track cannot provide us with personal information through normal movement across the website. As we do not build a database of individual visitors, the data that we do collect is never stored in any individual user profile; the data collected serves only to update aggregate counts, allowing us to monitor traffic on our site. Visitors can also reject cookies.

Changes to our Privacy Policy

This Policy Notice / Disclaimer / Terms of Use document may be modified as time goes on, so please check back! If you have any questions or comments, please direct them to

Terms of Use

By entering and using this website you are deemed to have read and accepted these Terms of Use. If you do not accept these Terms of Use or any part of them, you should not use the website.

TTF may modify these Terms of Use from time to time, and will highlight any changes made. Your continued use of this website following such change demonstrates your agreement to be bound by the modified Terms of Use.

These terms of use apply exclusively to the website, and TTF accepts no responsibility for how your personal information is treated once you leave it.

  1. Accuracy of Content

    TTF makes every effort to ensure that the content of the website is accurate and up-to-date, but TTF does not offer any warranties (whether express, implied or otherwise) as to the reliability, accuracy or completeness of the information appearing on the website.

    TTF may remove material from the website at its own discretion and without giving any notice.

  2. Intellectual Property

    You acknowledge and agree that all copyright, trademarks and other intellectual property rights in the content, software and all HTML and other code contained in this website shall remain at all times vested in TTF and/or its licensors and is protected by copyright and other laws and international treaty provisions.

    Users may not modify, copy, distribute, transmit, display, redistribute, reproduce, publish, license, commercially exploit, create derivative works from, transfer, or sell any material that may be displayed on the website from time to time without first obtaining written permission to do so from TTF.

    The website and its contents are copyright material; the copyright is owned by TTF unless stated otherwise. Without limiting the foregoing, copying the above listed materials to any other server or location for publication, reproduction or distribution is expressly prohibited.

    All trademarks appearing on the website are either owned by TTF or TTF has obtained permission from the trademark owner for use on the website.

    If you wish to obtain permission to make use of any of the trademarks or other material that may be displayed on the website from time to time, please contact

  3. Prohibition on Commercial Use of Website Content

    You are permitted to use the material that is displayed on the website from time to time only as expressly authorized by TTF or its licensors.

    This website is intended to provide information relating to TTF concerns and is designed for personal, non-commercial use only.

    Users may not use this website, or any of the material appearing on the website from time to time, to further any commercial purpose, including (but not limited to) advertising or to promote or generate activity on any other website.

  4. Linking

    TTF may from time to time include links on this website to other websites or resources operated by parties other than TTF. These links are provided for the convenience of users. TTF is not responsible for the availability of such external websites or resources, does not endorse or accept responsibility for the content of such external websites or resources, and has no responsibility for or control over the privacy policy (if any) of the operators of the external websites.

    You are advised to check the terms and conditions of use and the privacy policies of these external websites before entering or making use of them.

    If you wish to create a hyperlink to this website, please contact TTF generally welcomes links to its website. However, by so linking, you agree that TTF may require the link to be removed if, in TTFs sole opinion, any aspect of the linking website, its content or any other matter relating to the link is objectionable to TTF.

  5. Limitation of Liability

    The Internet is by its nature an unreliable medium. Consequently, you accept that this website is offered on an “as is” and “as available” basis.

    TTF takes all reasonable steps to ensure that the website is properly functioning at all times, but does not warrant that this website will be uninterrupted, timely, secure or error-free, that defects will be corrected, or that this website or the server that makes it available are free of software viruses or bugs or other defects.

    By accepting these Terms of Use, you accept that TTF cannot be liable to you for any loss or damage you suffer as a result of visiting this website or any linked website or making use of the information available on this or any other such website. You must take your own precautions (including but not limited to installing adequate protective measures to guard against software viruses and ensuring that you retain up-to-date copies of all data) to protect yourself against loss or damage.

    TTF is the philanthropic arm of the North American toy industry and is affiliated with The Toy Association (TA). TTF also accepts product and financial donations. TTF is not liable for the actions of any donor or TA member.

    TTF will share personal information with companies, organizations or individuals outside of TTF if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:

    • meet any applicable law, regulation, legal process or enforceable governmental request.
    • enforce applicable Terms of Service, including investigation of potential violations.
    • detect, prevent, or otherwise address fraud, security or technical issues.
    • protect against harm to the rights, property or safety of TTF, our users, or the public as required or permitted by law.

    TTF may share aggregated, non-personally identifiable information publicly and with its partners (e.g., publishers, advertisers, connected sites, etc.). For example, TTF may share information publicly to show trends about the general use of its services.

    The TTF Privacy Policy applies to all of the services offered by TTF and its affiliates, including services offered on other sites (such as advertising services), but excludes services that have separate privacy policies that do not incorporate this Privacy Policy.

    The TTF Privacy Policy does not apply to services offered by other companies or individuals, including products or sites that may be displayed to you in search results, sites that may include other services, or other sites linked from TTF services. The TTF Privacy Policy does not cover the information practices of other companies and organizations who advertise TTF services, and who may use cookies, pixel tags and other technologies to serve and offer relevant ads.

  6. Enforcement

    TTF regularly reviews compliance with this Privacy Policy. TTF also adheres to several self regulatory frameworks. When TTF receives formal written complaints, TTF staff will contact the person who made the complaint to follow up. TTF will work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that TTF cannot resolve with its users directly.