FOR IMMEDIATE RELEASE
The Toy Foundation Selects ChizSix Marketing & Media as its Agency of Record
New York, NY | March 29, 2023 – The Toy Foundation (TTF), a 501(c)(3) children’s charity and the philanthropic arm of The Toy Association, announced it has proudly selected ChizSix Marketing & Media as its Agency of Record. This prestigious designation recognizes the agency’s team and extensive experience in providing expertise in marketing, branding, and strategic communications within the toy and entertainment space.
TTF’s vision is to create a world where every child has the opportunity to experience comfort, joy, and the extraordinary physical, emotional, and educational benefits of play through three program areas – The Toy Bank; Play Grants; and Diversity, Equity, and Inclusion. To accomplish this, TTF works with the toy community and a wide network of children's hospitals, NGOs, and nonprofits to deepen the industry’s collective philanthropic impact for millions of children in need. Starting today, TTF and ChizSix Marketing & Media will begin a promising partnership to support and effectively communicate this important work.
"On behalf of The Toy Foundation staff and Board of Trustees, we are excited to partner with ChizSix to help us communicate the impactful work of each program area,” said Jamie Cygielman, general manager of American Girl and chair of The Toy Foundation’s Brand and Communications Committee. “We are impressed by ChizSix's creative approach, deep understanding of the toy industry, and commitment to social responsibility. We look forward to working together to deliver joy to children in need.”
Launched in November 2022, the full-service media and marketing agency will be responsible for developing and implementing a comprehensive marketing strategy to increase awareness of TTF's vision, mission, and programs. The established team of toy and entertainment industry professionals at ChizSix Marketing & Media have their sights on engaging and mobilizing dynamic communications campaigns for each program area with industry partners, donors, and volunteers; growing TTF’s philanthropic leadership within the industry; developing high-impact social content; and providing support for TTF’s Toy of the Year® event (TOTY®).
"We are thrilled to have been selected as the Agency of Record for The Toy Foundation," said Harold Chizick, CEO and President of ChizSix Marketing & Media. "The Toy Foundation is a respected and important organization, and we are excited to be working with them to further their mission of delivering joy to children in need."
To learn more about The Toy Foundation, visit toyfoundation.org and LinkedIn (@TheToyFoundation).
About The Toy Foundation: toyfoundation.org
The Toy Foundation (TTF) is a 501 (c)(3) children's charity and philanthropic arm of The Toy Association whose mission is to be the uniting force for the collective philanthropy of the toy industry for the benefit of all children in need. In collaboration with the toy industry, TTF aims to create a world where every child experiences the comfort, joy, and extraordinary physical, emotional, and educational benefits of play through three program areas – The Toy Bank, Play Grants, and Diversity, Equity, and Inclusion (DEI). TTF’s signature program, The Toy Bank, has delivered more than $284 million in toys to 31 million children around the world. In 2022, TTF provided $1.9 million in Play Grants to children’s hospitals nationwide and global partner organizations actively assisting thousands of Ukrainian refugees. TTF launched its DEI program in 2022 working with a network of colleges and universities to attract diverse talent to career pathways in the toy industry. Watch a video of TTF’s value proposition here.
About ChizSix Marketing & Media Corp: chizsix.com
ChizSix Marketing & Media is a full-service marketing and media agency that brings a modern and playful approach to connecting brands with North American families and consumers. Founded by marketing leaders Harold and Jennifer Chizick, the company tells compelling stories that resonate with the diversity, beauty, and nuance of today’s dynamic market. Connection, relationships, and family are at the core of everything we do, and reflect our powerful ability to cut through the clutter and deliver innovation, creativity and drive for the businesses of today and tomorrow. At ChizSix, there’s power and punch in everything we do. To learn more about how we bring POW to your brand, visit ChizSix.com or connect with us on LinkedIn @ChizsixMarketingandMedia.
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