The Genius of Play™ Highlights Benefits of Creative Play with Online Pumpkin Picasso Giveaway

the-genius-of-play-pumpkin-picasso-giveawayOctober 17, 2023 | There are no tricks — just treats — as The Genius of Play™ launches a Halloween-themed giveaway from October 17 to 31 on Instagram and Facebook.

Inspired by the most creative time of year, The Genius of Play’s Pumpkin Picasso giveaway encourages families to show off their imaginations and inventiveness through their decked-out pumpkins. To enter, anyone is invited to post a photo of their kids’ painted or decorated pumpkin masterpiece with #GeniusofPlay in the caption.

The Genius of Play will feature a select number of posts on its social channels, plus one winner will receive a $50 Amazon gift card to help kick off their holiday shopping.

“From fostering cognitive development to enhancing problem-solving skills and encouraging social interaction, creative play ignites kids' imaginations – and what better canvas than a pumpkin?” said Anna Yudina, senior director of marketing initiatives at The Toy Association™. “We are challenging families to channel their inner artist and transform ordinary pumpkins into masterpieces! Not only will they get to show off their creations and enter to win a gift card, but this creative play also offers an opportunity for families to bond and make cherished memories together.”

For more ways to inspire creative play at home, consumers can check out creative play ideas and download The Genius of Play’s Halloween coloring page.

The Genius of Play is a national movement spearheaded by The Toy Association to raise awareness about play’s critical role in child development and encourage more play in children’s lives. The Genius of Play’s website offers expert advice from play and child experts ranging from child psychologists to play community activists, play ideas, and play-inspired resources for teachers. Follow The Genius of Play on Facebook, Instagram, and Twitter.