FOR IMMEDIATE RELEASE
INFLUENCERS’ TOP TOY PICKS FOR SPRING & SUMMER ’21 UNVEILED BY TOY ASSOCIATION & CLAMOUR
New York, NY | May 21, 2021— Getting ready for a fun-filled summer of play? The Toy Association and Clamour today announced the “Spring & Summer 2021 Influencer Choice List,” which highlights the hottest toys and games as voted on by top-tier toy and family content creators in the Clamour network. Shoppers can browse the list to discover a variety of toys that will keep kids engaged all summer long – from exciting outdoor playthings to creative toys perfect for a rainy day.
Hundreds of digital influencers were invited to vote on products submitted by toy brands this spring. Influencers were required to have at least one million monthly views on their main platform and a social reach of more than half a million. They reviewed product details, photos, and physical samples (when available) before voting for their favorites.
“The Spring & Summer Influencer Choice List offered an exciting opportunity for all – toy brands elevated the visibility of their products among digital content creators from platforms like YouTube, Instagram, and TikTok, and influencers had the chance to test out some of the hottest toys and games on the market. And now, families have access to this incredible list of products that will help them to embrace a fun-filled summer of play after a long winter spent social distancing,” said Adrienne Appell, senior vice president of marketing communications at The Toy Association.
The Spring & Summer 2021 Influencer Choice List
(Listed alphabetically by company name)
- Kira Doll, Book & Accessories (American Girl)
- Eco Nation (Aurora World, Inc.)
- Slackers Swing House + Sky Swing (b4Adventure)
- Jumbo Kickball Set (Ball, Bounce, and Sport Inc./Hedstrom)
- The Original Roller Racer® Flying Turtle® sit skate (Big Time Toys)
- Pixicade (BitOGenius, Inc.)
- Storypod (Craftie Fox, Inc. )
- Hide Inside! (Crazy Aaron’s)
- Sensory Bin Ocean and Sand (Faber-Castell USA/Creativity for Kids)
- 6V Flybar Bumper Car (Flybar, Inc.)
- Green Toys™ Disney Baby® Mickey Mouse Recycling Truck (Green Toys, Inc.)
- Star Wars Galactic Snackin’ Grogu (Hasbro)
- VIP Pets Glitter Twist (IMC Toys)
- Icee Machine (iScream)
- Squishmallows Baby Yoda (Jazwares)
- Duo Tone Light Up Hoop (Kess)
- Mini Deluxe Magic (Micro Kickboard)
- Heroes of Goo Jit Zu DC – Hero Pack (Moose Toys)
- PIPFALL (PIPFALL)
- PLAYMOBIL Volkswagen T1 Camping Bus (PLAYMOBIL)
- BriteBrush Elmo (PlayMonster)
- Chroma Cube (Project Genius)
- Dirt Quad SX McGrath (Razor USA)
- Tiny Gardening! (SmartLab Toys)
- Creatto (Thames & Kosmos)
- Bunny Hop Mixer (The Manhattan Toy Company)
- Jurassic Camp Cretaceous Captivz (ToyMonster)
- KidiZoom® Creator Cam (VTech)
- SkimBe® (Waterline Toys)
- Crazy Bunch O Balloons Water Slide Wipeout (ZURU)
"The influencers loved seeing the range of new products for Spring and Summer—they’ve selected fun options to enjoy outdoors, new takes on classic concepts and games, as well as innovative designs and technology," said Victoria Fener, COO & co-founder of Clamour.
For more information about the Spring & Summer 2021 Influencer Choice List powered by Clamour, contact Clamour’s Victoria Fener or Jonathan Katz. No employees or representatives of Clamour or The Toy Association had any role in determining the selected products. The announcement was made during Clamour Creator Summit (May 18-20).
About The Toy Association toyassociation.org / thegeniusofplay.org / playsafe.org
Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $98.2 billion, and its roughly 1,000 members drive the annual $32 billion U.S. domestic toy market. The Toy Association serves as the industry’s voice on the developmental benefits of play and promotes play’s positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play.
As a global leader, The Toy Association produces the world-renowned Toy Fair New York and Toy Fair Dallas; advocates on behalf of members around the world; sustains the Canadian The Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America’s widely emulated ASTM F963 toy safety standard.
About Clamour clamour.co / clamoursummit.com
Clamour is a trusted influencer marketing resource for elite brands and the video influencer community. Since launching in 2016, Clamour has innovated experiential marketing in the toy industry with its annual Clamour Summit, a three-day networking retreat for over 300 top-tier video influencers, industry thought leaders, and toy brands. Clamour Summit influencers have a combined reach of over 7 billion and each year’s video content generates more that 500 million earned views. Clamour events regularly host global launches of new product lines and allow brands to form priceless personal relationships with influencers for future collaboration. Past toy sponsors include Spin Master, Mattel, Hasbro, ZURU, Nintendo, PlayMonster!, Moose Toys, YULU, WowWee, MGA, Bandai, Goliath Games, Jazwares, Maya Toys, Wicked Cool Toys, JAKKS Pacific, Beverly Hills Teddy Bear, Redwood Ventures, and Zing Toys. Clamour Summit 2021 took place in Scottsdale, Arizona on May 18-20, allowing brands to participate remotely or in person while influencers gather in person and online. Additionally, Clamour is launching Clamour Live, an uplifting and inspiring fan convention for teen and tween audiences in Dallas, Texas on August 6-8, 2021. Please email info@clamour.co for details on all Clamour events and influencer marketing services.