The Genius of Play Hosts Halloween Giveaway

October 7, 2022 | There are no tricks — just treats — as The Genius of Play gears up to host a Halloween giveaway from October 13 to 31 on Facebook and Instagram.

Inspired by the most creative time of year and the season of dress-up play, The Genius of Play’s giveaway encourages families to show off their imaginations and inventiveness through their Halloween ensembles. To enter, anyone is invited to post a photo of their kids or families dressed up in costumes with #GeniusOfPlay in the caption.

Three winners will receive a prize pack of toys — sponsored by Crazy Aaron’s, LeapFrog, and Elenco Snap Circuits — designed to foster creativity through open-ended play.

“Whether it’s a photo of your kids, family, or friends, or an epic selfie, we encourage everyone in the toy industry and beyond to post a picture in costume,” said Anna Yudina, senior director of marketing initiatives at The Toy Association. “It’s a great chance to bring everyone’s creativity together and to spread the #GeniusOfPlay, so show us what you’ve got!”

More details will be available on Instagram and Facebook on October 13.

The Toy Association’s Genius of Play initiative is a leading resource on the physical, cognitive, social, and emotional benefits of play that serve children throughout their lives. Targeted to parents, teachers, and the public, The Genius of Play’s website offers expert advice from play and child experts ranging from child psychologists to play community activists, play ideas, and resources for teachers. Follow The Genius of Play on Facebook, Instagram, and Twitter.